This study provides forecasts for and analysis of the Asia/Pacific (excluding Japan) or APEJ mobile music services market in 10 countries in the region - Australia, Hong Kong, India, Malaysia, the Philippines, the People's Republic of China (PRC), Singapore, South Korea, Taiwan, and Thailand. In particular, this study analyzes the ringtone, ringback tone, and full-track OTA music download markets. The future outlook section presents forecast data for the ringtone, ringback tone, and OTA mobile music services in the APEJ region, presenting IDC's assumptions about the mobile music market trends for the period from 2006 to 2010.

• In This Study
  • Methodology
  • Executive Summary
    • Australia
    • Hong Kong
    • India
    • Korea
    • Malaysia
    • Philippines
    • People's Republic of China
    • Singapore
    • Taiwan
    • Thailand
• Situation Overview
• Figure: Asia/Pacific (Excluding Japan) Mobile Ringtone Market Revenue by Geography, 2005
• Figure: Asia/Pacific (Excluding Japan) Mobile Ringback Tone Revenue by Geography, 2005
• Figure: Asia/Pacific (Excluding Japan) Mobile Full-Track Music Revenue by Geography, 2005
  • Australia
    • Australia Mobile Music Market
    • Table: Australia Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in Australia
      • Ringtones
      • Ringback Tones
      • Table: Australia Leading Service Providers' Mobile Music Offerings
    • Australia Mobile Music Ecosystem
      • Full-Track Music
    • Australia Future Assessment
    • Table: Australia Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Australia Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Australia Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Australia Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • Hong Kong
    • Hong Kong Mobile Music Market
    • Table: Hong Kong Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in Hong Kong
      • Ringtones
      • Ringback Tones
      • Table: Hong Kong Leading Service Providers' Mobile Music Offerings
    • Hong Kong Mobile Music Ecosystem
      • Full-Track Music
    • Hong Kong Future Assessment
    • Table: Hong Kong Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Hong Kong Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Hong Kong Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Hong Kong Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • India
    • India Mobile Music Market
    • Table: India Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in India
      • Ringtones
      • Ringback Tones
      • Table: India Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • India Future Assessment
    • Table: India Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: India Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: India Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: India Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • Korea
    • Korea Mobile Music Market
    • Table: Korea Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in Korea
      • Ringtones
      • Ringback Tones
      • Table: Korea Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • Korea Future Assessment
    • Table: Korea Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Korea Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Korea Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Korea Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • Malaysia
    • Malaysia Mobile Music Market
    • Table: Malaysia Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in Malaysia
      • Ringtones
      • Ringback Tones
      • Table: Malaysia Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • Malaysia Future Assessment
    • Table: Malaysia Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Malaysia Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Malaysia Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Malaysia Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • Philippines
    • Philippines Mobile Music Market
    • Table: Philippines Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in the Philippines
      • Ringtones
      • Ringback Tones
      • Table: Philippines Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • Philippines Future Assessment
    • Table: Philippines Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Philippines Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Philippines Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Philippines Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • People's Republic of China
    • People's Republic of China Mobile Music Market
    • Table: People's Republic of China Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in the People's Republic of China
      • Ringtones
      • Ringback Tones
      • Table: People's Republic of China Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • People's Republic of China Future Assessment
    • Table: People's Republic of China Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: People's Republic of China Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: People's Republic of China Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: People's Republic of China Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • Singapore
    • Singapore Mobile Music Market
    • Table: Singapore Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in Singapore
      • Ringtones
      • Ringback Tones
      • Table: Singapore Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • Singapore Future Assessment
    • Table: Singapore Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Singapore Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Singapore Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Singapore Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • Taiwan
    • Taiwan Mobile Music Market
    • Table: Taiwan Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in Taiwan
      • Ringtones
      • Ringback Tones
      • Table: Taiwan Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • Taiwan Future Assessment
    • Table: Taiwan Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Taiwan Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Taiwan Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Taiwan Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
  • Thailand
    • Thailand Mobile Music Market
    • Table: Thailand Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
    • Ringtone Ecosystem in Thailand
      • Ringtones
      • Ringback Tones
      • Table: Thailand Leading Service Providers' Mobile Music Offerings
      • Full-Track Music
    • Thailand Future Assessment
    • Table: Thailand Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
    • Table: Thailand Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
    • Table: Thailand Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
    • Table: Thailand Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for Asia/Pacific (Excluding Japan) Mobile Ringtones, 2006-2010
  • Table: Key Forecast Assumptions for Asia/Pacific (Excluding Japan) Mobile Ringback Tones, 2006-2010
  • Table: Key Forecast Assumptions for Asia/Pacific (Excluding Japan) Mobile Full-Track Music, 2006-2010
  • Table: Asia/Pacific (Excluding Japan) Mobile Subscribers and Mobile Music Customers and Subscribers, 2005-2010 (M)
  • Table: Asia/Pacific Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2005-2010
  • Table: Asia/Pacific Mobile Ringback Tone Subscription and Content Revenue, 2005-2010 (US$M)
  • Table: Asia/Pacific Mobile Full-Track Music Traffic Volume, 2005-2010 (M)
  • Table: Asia/Pacific Mobile Full-Track Music Traffic Revenue, 2005-2010 (US$M)
• Essential Guidance
  • Ringtone Market
  • Ringback Tone Market
  • Over-the-Air Mobile Music Store Market
  • To Handset Manufacturers
  • To Mobile Operators
• Learn More
  • Related Research
  • Definitions
    • Ringtone
    • Ringback Tone
    • Over-the-Air Full-Track Downloads
  • Synopsis