This study presents IDC's Project Skypad, 2006 findings related to key urban Internet trends in nine markets across Asia/Pacific (excluding Japan) or APEJ after interviewing about 5,000 Internet users. Project Skypad aims to investigate the ownership of key IT and consumer electronics (CE) devices; broadband penetration; broadband television (TV); as well as awareness, ownership, and usage of home networking, home automation, and media-centric networks.

• In This Study
  • Introduction
  • Methodology
    • Geography
    • Table: Asia/Pacific (Excluding Japan) Sample Achievement
    • Survey Instrument
    • Interviewing/Administering the Instrument
    • Universe Population
    • Sample Frame and Respondent Criteria
    • Profile of Sample
    • Figure: Asia/Pacific (Excluding Japan) Sample Age Distribution
    • Figure: Asia/Pacific (Excluding Japan) Sample Educational Attainment
    • Figure: Asia/Pacific (Excluding Japan) Sample Personal Incomes by Geography
    • Figure: Asia/Pacific (Excluding Japan) Sample Household Incomes by Geography
    • Figure: Asia/Pacific (Excluding Japan) Sample Respondents by Gender
  • Executive Summary
• Situation Overview
  • Asia/Pacific (Excluding Japan) Digital Home Trends
    • Ownership of Key IT and Consumer Electronics Devices
    • Table: Asia/Pacific (Excluding Japan) Consumer Subscriptions to Internet Access Types by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Ownership of Key IT and Consumer Electronics Devices by Geography (% of Respondents)
    • Number of Internet Users per Household
    • Table: Asia/Pacific (Excluding Japan) Number of Household Members Who Access the Internet at Least Once a Month by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Types of Broadband Access Technology by Geography (% of Respondents)
    • Types of Broadband Access Technology
    • Lengths of Broadband Subscribership
    • Table: Asia/Pacific (Excluding Japan) Lengths of Broadband Subscribership by Geography (% of Respondents)
    • Table: Asia/Pacific (Excluding Japan) Lengths of Broadband Subscribership by Gender and by Age Group (% of Respondents)
    • Number of PCs Connected to the Home Network
    • Figure: Asia/Pacific (Excluding Japan) Number of Notebook and Desktop PCs Connected to the Home Network
    • Reasons for Not Subscribing to Broadband
    • Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Gender and by Age Group (% of Responses)
    • Use of Wireless Solutions to Access the Internet from Home
    • Table: Asia/Pacific (Excluding Japan) Use of Wireless Access by Geography (% of Respondents)
    • Table: Asia/Pacific (Excluding Japan) Use of Wireless Access by Monthly Household Income Range (% of Respondents)
    • Awareness and Ownership of PC Networks
      • PC Networks
      • Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of PC Networks by Geography (% of Responses)
    • Awareness and Ownership of Home Automation Solutions
    • Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of Home Automation Solutions by Geography (% of Responses)
    • Awareness and Ownership of Media-Centric Home Networks
    • Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of Multimedia and Entertainment Networks by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Ownership of Home Networking and Home Automation Solutions by Gender and by Monthly Household Income (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of PC Networks by Internet Access Type (% of Responses)
    • Reasons for Installing Home Networks
    • Table: Asia/Pacific (Excluding Japan) Technology Used for Installing Home Networking Solutions by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Reasons for Installing Home Networks by Geography (% of Respondents)
    • Media-Centric Networks
    • Table: Asia/Pacific (Excluding Japan) Reasons for Installing Multimedia/Entertainment Networks by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Reasons for Not Installing Home Networks by Geography (% of Responses)
    • Reasons for and the Likelihood of Not Installing Home Networks Within the Next 12 Months
    • Table: Asia/Pacific (Excluding Japan) Likelihood of Installing Home Networks Within the Next 12 Months by Geography (% of Responses)
    • Reasons for Potentially Installing Home Networks
    • Table: Asia/Pacific (Excluding Japan) Reasons That Would Drive Consumers Without Home Networks to Install One by Geography (% of Responses)
    • Access to IP Television and Internet Videos
    • Table: Asia/Pacific (Excluding Japan) Access to Broadband Television by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Access to Internet Videos by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Access to Internet Videos by Gender and by Age Group (% of Reponses)
    • Type of Video Content Most Frequently Accessed Online
    • Table: Asia/Pacific (Excluding Japan) Types of Internet Video Content Watched During the Last Three Months by Geography (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Types of Internet Video Content Watched During the Last Three Months by Gender and by Age Group (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis