This study presents IDC's Skypad project findings related to key urban Internet trends in seven markets across Asia/Pacific (excluding Japan) or APEJ, after interviewing about 4,000 Internet users. Project Skypad this year yielded key data on emerging trends pertaining to household Internet usage behavior, broadband penetration, locations from which users access the Internet, the most common activities and services accessed on the Internet, including online gaming and online shopping, as well as advanced household technologies, such as home networking, broadband TV, and ownership of key consumer electronic devices.

• In This Study
  • Introduction
  • Methodology
    • Geography
    • Table: IDC SkypadSample Achievement
    • Survey Instrument
    • Interviewing/Administering the Instrument
    • Universe Population
    • Sample Frame (Urban Household Selection)
    • Respondent Criteria
    • Profile of Sample
    • Figure: Asia/Pacific (Excluding Japan) Age Distribution
    • Figure: Asia/Pacific (Excluding Japan) Education Level
    • Figure: Asia/Pacific (Excluding Japan) Monthly Personal Income by Country
    • Figure: Asia/Pacific (Excluding Japan) Monthly Household Income by Country
    • Figure: Asia/Pacific (Excluding Japan) Survey Respondents by Gender
  • Executive Summary
• Situation Overview
  • Asia/Pacific (Excluding Japan) Consumer Internet Trends
  • Table: Asia/Pacific (Excluding Japan) Type of Internet Access by Geography, 2005
    • Usage by Gender and Age
    • Table: Asia/Pacific (Excluding Japan) Type of Internet Access by Gender and Age Group, 2005
  • Asia/Pacific (Excluding Japan) Internet Usage ? Consumer Online Activities Trends
    • Type of Broadband Access Technology
    • Table: Asia/Pacific (Excluding Japan) Type of Broadband Access Technology by Geography, 2005
    • Table: Asia/Pacific (Excluding Japan) Number of Household Members Using the Internet At Least Once A Month by Geography, 2005
    • Figure: Asia/Pacific (Excluding Japan) Number of Household Members Using the Internet At Least Once A Month by Geography, 2005 (Mean)
    • Access Location
    • Figure: Asia/Pacific (Excluding Japan) Location of Internet Access During Last 12 Months by Geography, 2005 (% of Respondents)
    • Access Location By Age and Gender
    • Table: Asia/Pacific (Excluding Japan) Location of Internet Access During Last 12 Months by Gender and Age Group, 2005 (% of Respondents)
    • Type of Devices Used for Internet Access
    • Figure: Asia/Pacific (Excluding Japan) Type of Device Used for Internet Access During Last 12 Months, 2005 (% of Respondents)
    • Table: Asia/Pacific (Excluding Japan) Frequency of Use of PC to Access Internet During Last 12 Months by Geography, 2005 (% of Respondents)
    • Figure: Asia/Pacific (Excluding Japan) Frequency of Use of PC to Access Internet During Last 12 Months by Internet Access Type, 2005 (% of Respondents)
    • Figure: Asia/Pacific (Excluding Japan) PC versus Mobile Phone Frequency of Use for Internet Access During Last 12 Months, 2005 (% of Respondents)
    • Table: Asia/Pacific (Excluding Japan) Frequency of Use of PC and Mobile Phone to Access Internet During Last 12 Months by Gender, 2005 (% of Respondents)
    • Asia/Pacific (Excluding Japan) Internet Online Activities
    • Table: Asia/Pacific (Excluding Japan) Internet Users Online Activities And Users Who Paid For Online Activity During Last 12 Months, 2004-2005
    • Table: Asia/Pacific (Excluding Japan) Daily versus Weekly Usage of Specific Online Activities by Geography, 2005
    • Figure: Asia/Pacific (Excluding Japan) Internet Users Who Engaged In Major Online Activities During Last 12 Months Breakdown by Age Group, 2005
    • Asia/Pacific (Excluding Japan) Internet Online Applications
    • Table: Asia/Pacific (Excluding Japan) Internet Users Who Accessed Specific Online Applications During Last 12 Months by Geography, 2005
    • Table: Asia/Pacific (Excluding Japan) Internet Users Who Accessed Specific Online Applications During Last Twelve Months by Gender and Internet Access Type, 2005
    • Asia/Pacific (Excluding Japan) eCommerce ? Shopping
    • Figure: Asia/Pacific (Excluding Japan) Percentage of Respondents Who Made Purchases On the Internet by Geography, 2005
    • Table: Asia/Pacific (Excluding Japan) Percentage of Respondents Who Made Purchases On the Internet by Gender and by Internet Access Type, 2005
    • Table: Asia/Pacific (Excluding Japan) Internet Purchases During Last 12 Months, by Geography (Multiple Responses), 2005
    • Table: Asia/Pacific (Excluding Japan) Internet Purchases During Last 12 Months, by Gender and Age Group (Multiple Responses), 2005
    • Asia/Pacific (Excluding Japan) eCommerce ? Reasons For Not Shopping Online
    • Table: Asia/Pacific (Excluding Japan) Reasons For Not Buying Online During Last 12 Months by Geography, 2005
    • Table: Asia/Pacific (Excluding Japan) Reasons For Not Buying Online During Last 12 Months by Gender and Internet Access Type, 2005
    • Table: Asia/Pacific (Excluding Japan) Reasons For Not Buying Online During Last 12 Months by Age Group, 2005
    • Asia/Pacific (Excluding Japan) Internet Online Gaming
    • Figure: Asia/Pacific (Excluding Japan) Internet Users Playing Online Games by Geography, 2005
    • Table: Asia/Pacific (Excluding Japan) Online Gaming Platforms by Geography, 2005
    • Table: Asia/Pacific (Excluding Japan) Number of Hours Spent On Online Gaming Per Week by Geography, 2005 (%)
    • Table: Asia/Pacific (Excluding Japan) Number of Hours Spent On Online Gaming Per Week by Gender and Internet Access Type, 2005 (%)
    • Figure: Asia/Pacific (Excluding Japan) Number of Hours Spent On Average Per Week Playing Online Games by Geography, 2005 (Mean)
• Future Outlook
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
  • Definitions
    • General
    • PC
    • Web and eCommerce
    • High-speed Internet
    • Video, TV, and DVD
    • Education
    • Occupation
  • Synopsis