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Spotlight on Television 2.0 Leaders: Viacom, Inc.,

DateSep, 2006
Pages36
Price / format€451 / Electronic
€903 / Enterprisewide

€448 

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Abstract:
 Part of our innovative report series, Spotlight on Television 2.0 Leaders, the data-rich analysis details how Viacom is poised to experience healthy revenue growth in the robust Internet advertising market through its 100+ global video brands, online video channels and mobile video outlets. This analysis shows that, even under modest growth assumptions, Viacom’s digital (i.e. Internet and mobile) revenues could more than triple from 2006 to 2010, climbing from $200 million to approximately $645 million. As a percentage of overall revenue, Viacoms digital revenues could grow from 1.9% in 2006 to 4.0% in 2010.

But, despite recent speculation that Viacom could boost its web and mobile businesses even faster through the acquisition of a rapidly growing Internet video or social networking company, that prospect seems a slim one. Although News Corp. gained immediate online traction with its acquisition of MySpace, and Google is likely poised for accelerated advertising growth through its YouTube acquisition, there are few sites or companies available for purchase that offer the same kind of stickiness or popularity as these rare online supernovas.

The report also provides a concise summary of Viacoms:

- History, noting the recent spin-off between the former Viacom and CBS;
- Financial performance, including a comparison between the companys cable network and filmed entertainment (Paramount Pictures) businesses;
- TV 2.0 activities, particularly the online video efforts by Viacom-owned MTV Networks;
- Acquisitions in the TV 2.0 sector, which have totalled nearly $700 million since mid-2005.
- Other developments that push Viacoms content onto the web and into mobile devices.










Table of contents:
 Introduction and Executive Summary
Short History of Viacom

I. Overview of Viacom’s Businesses
A. Overall Financial Performance
B. Cable Financial Performance
C. Viacom Entertainment Financial Performance

II. Viacom’s Forays into the TV 2.0 Arena
A. MTV Networks
1. iTunes Distribution of TV Shows
2. MTV Overdrive
3. MTV Uber
4. Web Junk 2.0
5. Comedy Central’s Motherload
6. MTV Urge
B. Viacom TV 2.0-Related Acquisitions
1. iFilm
2. Atom Entertainment
3. Harmonix
4. GamesTrailers.com
5. Neopets
6. Xfire
C. Other TV 2.0 Highlights
1. Web-Only Finale for TV Show
2. Deal to Integrate Video Clips into Google Ads
3. UMG Partnership on Mobile Video

III. Financial Implications of Viacom’s TV 2.0 Efforts
A. Potential Growth in “Digital” (Online, Mobile) Revenue
B. Prospects of Finding the Next Big Internet Winner

About the Author

About Emerging Media Dynamics

List of Figures
Figure 1 – Viacom Total Revenues, 2001
2005
Figure 2 – Viacom Total Revenues, Q4 04 to Q2 05
Figure 3 – Viacom Operating Income, Net Earnings 2001 to 2005
Figure 4 – MTV Networks Programming Properties Worldwide
Figure 5 – Viacom Cable Networks Revenue, Q4 04 to Q2 06
Figure 6 – Viacom Cable Networks Operating Income, Q4 04 to Q2 06
Figure 7 – Viacom Cable Networks by Type, Q2 06
Figure 8 – Viacom Entertainment Revenues, Q4 04 to Q2 06
Figure 9 – Viacom Entertainment Operating Income, Q4 04 to Q2 06
Figure 10 – Viacom Entertainment Revenues by Type, Q2 06

List of Tables
Table 1 – Viacom Brands
Table 2 – Top Ten Web Sites, Internet Video Viewership, July 2006
Table 3 – Viacom TV 2.0 Outlets, Ventures
Table 4 – Viacom TV 2.0 Outlets, Ventures (continued)
Table 5 – Selected Viacom TV 2.0 Acquisitions
Table 6 – Viacom Revenue Growth, 2005 to 2010









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