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Main Consumer Goods & Retail TV & Entertainment Spotlight on Television 2.0 Leaders: Sony Corp.
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Spotlight on Television 2.0 Leaders: Sony Corp.

DateAug, 2006
Pages35
Price / format€451 / Electronic
€903 / Enterprisewide

€448 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 This exclusive analysis delivers a strategic run-down on Sonys TV 2.0 activities, which include:

PlayStation – Sony’s PlayStation 2 (PS2), PlayStation Portable and upcoming --but twice delayed-- PlayStation 3 (PS3) serve as platforms for the delivery of not only video gaming, but also movies, music and other multimedia content.

Sony Pictures Acquisition of Grouper – Sony’s $65 million purchase of online video sharing site Grouper could pave the path toward an integrated web presence that not only generates revenue from the sale of online advertising, but also provides Sony with the means to promote the complementary and mutually reinforcing nature of its electronics and entertainment businesses.

Sony Music’s Creation of MusicBox Video – MusicBox Video, the online music video site for Sony’s record labels, provides a central location for users to access music videos and spread them virally around the web, promoting Sony artists in the process.

LocationFree TV – Sony’s effort to ride the coming wave of place-shifting, LocationFreeTV is moving from the realm of corporate and high-end users to the mass market.

And many more initiatives…

Despite its current and past successes, Sony is grappling with stagnant revenues and technological challenges. One of the biggest challenges facing Sony is the delayed launch of PlayStation 3. This next generation console could provide a much-needed revenue boost for the number one game platform provider. More importantly, our analysis shows that PlayStation 3s importance to Sony extends far beyond short term revenue gains.

Sony’s clearest prospects for growth lie in the PSP, PS2 and PS3 convergent media devices because, unlike most other media and entertainment companies, Sony has a competitive advantage by also being a manufacturer of media receiving gear. Not only does Sony control major motion picture, television and music businesses, it also supplies the devices through which a large number of consumers can access that entertainment content.

This analysis shows that these convergent media devices could reach the majority of American homes by the end of the decade. Combined, the PSP, PS2 and PS3 could have cumulative shipments of 86.94 million units to the U.S. by the end of 2010.









Table of contents:
 Introduction and Executive Summary

I. Brief History of Sony

II. Overview of Sony’s Businesses
A. Business Segments
B. Financial Performance
1) Overall Revenue and Net Income
2) Music Revenue and Operating Income
3) Electronics Revenue and Operating Income
4) Gaming
5) Pictures
6) Financial Services
7) Geographic Breakdown

III. Sony’s Television 2.0 Efforts
A. PlayStation
B. PlayStation 2
C. PlayStation 3
D. PlayStation Portable
E. Sony Pictures Entertainment
1) Acquisition of Grouper
2) Pact with Guba for Online Movie Sales
3) “The Greg Behrendt Show” Stream on Station Web Sites
4) Joint Effort with Comcast on “The Horror Network”
5) Movies on Memory Cards in the UK
6) Short Form Content Development for Wireless Platform
F. Sony BMG Music Entertainment
G. Location-Free TV
H. Sony Ericsson

IV. Growth Implications of Sony’s TV 2.0 Efforts
A. PlayStation Projections
1) PlayStation Portable
2) PlayStation 2 and 3
B. Convergent Platform Reach: PSP and PS2/PS3 Combined

About the Author

List of Figures and Tables
Figure 1 – Sony Organizational Chart
Figure 2 – Sony Sales and Revenue, Fiscal Q1 03 to Fiscal Q1 06
Figure 3 – Sony Net Income, Fiscal Q1 03 to Fiscal Q1 06
Figure 4 – Sony Revenue by Segment, FY 2005
Figure 5 – Sony Music Revenue, Fiscal Q1 03 to Fiscal Q1 06
Figure 6 – Sony Music Net Income, Fiscal Q1 03 to Fiscal Q1 06
Figure 7 – Sony Electronics Revenue by Category, Fiscal 2005
Figure 8 – Sony Electronics Revenues, Fiscal Q1 03 to Fiscal Q1 06
Figure 9 – Sony Electronics Operating Income, Fiscal Q1 03 to Fiscal Q1 06
Figure 10 – Sony Gaming Revenue, Fiscal Q1 03 to Fiscal Q1 06
Figure 11 – Sony Gaming Operating Income, Fiscal Q1 03 to Fiscal Q1 06
Figure 12 – Sony Pictures Revenue, Fiscal Q1 03 to Fiscal Q1 06
Figure 13 – Sony Pictures Operating Income, Fiscal Q1 03 to Fiscal Q1 06
Figure 14 – Sony Financial Services Revenue, Fiscal Q1 03 to Fiscal Q1 06
Figure 15 – Sony Financial Services Operating Income, Fiscal Q1 03 to Fiscal Q1 06
Figure 16 – Geographic Breakdown of Sony Revenues, Fiscal 2005
Figure 17 – U.S. PSP Shipments, Q1 05 to Q2 06 (Calendar Quarters)
Figure 18 – Projected PSP Shipments, 2006
2010
Figure 19 – U.S. PlayStation 2 Shipments, Q4 00 to Q2 06 (Calendar Quarters)
Figure 20 – U.S. PS2 and PS3 Shipment Projections, 2006
2010
Figure 21 – Combined Projections for PSP, PS2, PS3, 2006
2010

Table 1 – Sony USA – Outline of Principal Operations









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