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Main Consumer Goods & Retail TV & Entertainment Spotlight on Television 2.0 Leaders: AT&T Inc.
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Spotlight on Television 2.0 Leaders: AT&T Inc.

DateApr, 2006
Pages38
Price / format€376 / Electronic
€752 / Enterprisewide

€373 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 This report on AT&T delivers in concise actionable summaries overviews of the companys history, current business model, financial performance and Television 2.0 efforts. Although AT&T has mounted nascent efforts to deliver movies and videos via DSL and tentative steps to deliver video services via mobile broadband, the highest profile and most expensive video initiative underway at AT&T is Project Lightspeed.

Based on cost, revenue, deployment and penetration assumptions offered by AT&T itself, we conducted a payback period analysis of the Lightspeed initiative. The results of this analysis, presented in our spotlight report, indicate that AT&T would be hard-pressed to justify the costs of Lightspeed based solely on the incremental revenue and cash flow that might be generated from video services. However, the Lightspeed architecture is premised on the delivery of integrated voice, video and data services, and AT&T anticipates that this integrated approach will also boost voice and high-speed data revenues, as well as cut costs in the delivery of voice and high-speed services.









Table of contents:
 Introduction and Executive Summary

I. Short History of AT&T
A. From Lab Invention to Break-Up
B. Consolidation Following 1996 Telecom Act
C. Failed Attempts at Reorganization, Diversification
D. New Era of Consolidation

II. Overview of AT&T’s Businesses
A. Voice Business
B. Data and DSL Services
C. Mobile Services
D. Video Business
E. Profitability

III. AT&T’s Television 2.0 Initiatives
A. Project Lightspeed
1. Lightspeed Technology
2. Does VDSL2 Deliver Enough Bandwidth?
3. Delays in Lightspeed
B. HomeZone
C. DSL-Based Initiatives
D. Cingular Initiatives

IV. AT&T Television 2.0 Initiative – Project Lightspeed Financial Analysis
A. Revenue, Cash Flow and Payback Model
B. Conclusions from the Payback Analysis
Appendix One BellSouth Overview
A. Operating and Financial Overview
B. BellSouth’s Television 2.0 Efforts
C. Size of a Combined AT&T-BellSouth

About the Author

List of Tables
Table 1 – Project Lightspeed Vendors
Table 2 – Lightspeed Revenue, Cash Flow and Payback Analysis, 2006 – 2010
Table 3 – AT&T and BellSouth Key Statisics

List of Figures
Figure 1 – AT&T Consolidated Revenues, Q1 04 to Q1 06
Figure 2 – AT&T Consolidated Voice Revenues, Q1 04 to Q1 06
Figure 3 – AT&T Total Switched Access Lines, Q2 04 to Q1 06
Figure 4 – AT&T Quarterly Line Losses (in 000s)
Figure 5 – AT&T Quarterly Line Losses, Q2 04 to Q1 06 (in 000s)
Figure 6 – AT&T Consolidated Data Revenues, Q1 04 to Q1 06
Figure 7 – AT&T DSL Lines, Q2 04 to Q1 06
Figure 8 – Cingular Total Revenue Q1 04 to Q1 06
Figure 9
Cingular Wireless Voice Customers
Figure 10 – AT&T Video Customers (000s)
Figure 11 -- AT&T Net Income – Q1 05 to Q1 06
Figure 12 – Lightspeed Architecture
Figure 13 – Illustration of Switched Video
Figure 14 – BellSouth Total Access Lines, Q3 04 to Q1 06
Figure 15 – BellSouth DSL Customers, Q3 04 to Q1 06
Figure 16 – BellSouth Video Customers, Q3 05 to Q1 06
Figure 17 – BellSouth Operating Revenue and Income, Q3 04 to Q1 06
Figure 18 – BellSouth Net Income









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