Value clothing retailers have been the main drivers of the UK clothing market over the past five years and the sector now accounts for nearly a quarter of the market. The sector's growth has led to a fundamental shift on price across the total market. This report analyses the latest trends and produces key messages for all clothing retailers to base their growth strategies on.
The value clothing market is worth 7.8bn in 2006, nearly a quarter of the total clothing market. Virtually all the growth in the clothing market is being produced by value retailers - other growth is at the expense of weaker operators and those that have left the market.
The clothing market has gone through a process of price correction and the gap between the value sector and middle market has narrowed increasing the pressure on value retailers - particularly the smaller ones who do not have the benefit of scale.
The value model is evolving - the price-led model has moved on and successful value retailers, producing strong sales densities and operating margins are those with scale, that have introduced a greater fashion element to their ranges, as well as stretching their range and price architectures upward with more exclusive, limited ranges.