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Where Britain Shops 2007: Department Stores

DateMay, 2007
Pages171
Price / format€4628 / Electronic

€4 628 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Introduction

How Britain Shops 2007: Department Stores provide a comprehensive overview of consumers shopping habits in the department store sector. It covers the eight key sectors of clothing, DIY, electricals, food & grocery, footwear, home wares, music & video and personal care and analyses the seven key operators in the sector.

Scope

A wide-ranging analysis of the way customers shop in the department store sector with profiles of the following retailers: Debenhams, Fenwick, House of Fraser, John Lewis, Marks & Spencer, Selfridges and TJ Hughes.

Highlights

Fewer consumers are choosing to shop through department stores this year. In particular less affluent customers are defecting to other channels suggesting department stores are not meeting the needs of lower income shoppers or that other channels, such as supermarkets, are meeting their needs better. The proportion of male and female shoppers using department stores in total has changed little this year, however, this masks considerable change by sectors. Women became the main users of each of the traditionally male product categories of music & video, DIY and electricals, attracted by strong service elements and pleasant store environments. John Lewis has made the most significant gain in shopper numbers. 9.3% of all consumers now shop at John Lewis up from 8.1% a year ago, with the retailer gaining share of all socio-economic groups, particularly ABC1s.

Reasons to Purchase

Where Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers each year. Our thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore the implications for retailers.








Table of contents:
 CHAPTER 1 INTRODUCTION 19
What is cDNA? 19

CHAPTER 2 EXECUTIVE SUMMARY 20
Main Conclusions 20

CHAPTER 3 USE OF DEPARTMENT STORES 23
Summary 23
Department Store Share of Shoppers 25
Profiles of Department Store Shoppers 27
Profiles of Shoppers Who Do Not Use Department Stores 29
Which Sectors Shoppers Use Department Stores For 31
Share of Shoppers – by Department Store Retailer 33
Department Store Cross Sector Shopping 34

CHAPTER 4 SECTOR ANALYSIS 35
How Clothing Shoppers Use Department Stores 35
How DIY Shoppers Use Department Stores 42
How Electricals Shoppers Use Department Stores 48
How Food & Grocery Shoppers Use Department Stores 54
How Footwear Shoppers Use Department Stores 60
How Homewares Shoppers Use Department Stores 66
How Music & Video Shoppers Use Department Stores 72
How Personal Care Shoppers Use Department Stores 78

CHAPTER 5 DEPARTMENT STORE RETAILER PROFILES 84
Debenhams 84
Debenhams Overview 84
Debenhams Share of Shoppers 86
Debenhams Customer Profile 88
Debenhams Usage Profile 91
Debenhams Cross Sector Shopping 92
Fenwick 96
Fenwick Overview 96
Fenwick Share of Shoppers 98
Fenwick Customer Profile 100
Fenwick Usage Profile 103
Fenwick Cross Sector Shopping 104
House of Fraser 108
House of Fraser Overview 108
House of Fraser Share of Shoppers 110
House of Fraser Customer Profile 112
House of Fraser Usage Profile 115
House of Fraser Cross Sector Shopping 116
John Lewis 120
John Lewis Overview 120
John Lewis Share of Shoppers 122
John Lewis Customer Profile 124
John Lewis Usage Profile 127
John Lewis Cross Sector Shopping 128
Marks & Spencer 132
Marks & Spencer Overview 132
Marks & Spencer Share of Shoppers 134
Marks & Spencer Customer Profile 136
Marks & Spencer Usage Profile 139
Marks & Spencer Cross Sector Shopping 140
Selfridges 144
Selfridges Overview 144
Selfridges Share of Shoppers 146
Selfridges Customer Profile 147
Selfridges Usage Profile 150
Selfridges Cross Sector Shopping 151
TJ Hughes 155
TJ Hughes Overview 155
TJ Hughes Share of Shoppers 157
TJ Hughes Customer Profile 159
TJ Hughes Usage Profile 162
TJ Hughes Cross Sector Shopping

CHAPTER 6 APPENDIX 167
Basic Methodology 167
Selection of Parliamentary Constituencies 169
Metropolitan County 169
Other 100% Urban 169
Mixed Urban/Rural 169
Rural 169
Selection of Enumeration Districts 170
Selection of Respondents 171
Post Survey Weighting 171


LIST OF TABLES
Table 1: Debenhams cross department conversion matrix 2007 93
Table 2: Where Debenhams shoppers also shop by sector 2007 94
Table 3: Fenwick cross department conversion matrix 2007 105
Table 4: Where Fenwick shoppers also shop by sector 2007 106
Table 5: House of Fraser cross department conversion matrix 2007 117
Table 6: Where House of Fraser shoppers also shop by sector 2007 118
Table 7: John Lewis cross department conversion matrix 2007 129
Table 8: Where John Lewis shoppers also shop by sector 2007 130
Table 9: Marks & Spencer cross department conversion matrix 2007 141
Table 10: Where Marks & Spencer shoppers also shop by sector 2007 142
Table 11: Selfridges cross department conversion matrix 2007 152
Table 12: Where Selfridges shoppers also shop by sector 2007 153
Table 13: TJ Hughes cross department conversion matrix 2007 164
Table 14: Where TJ Hughes shoppers also shop by sector 2007 165
Table 15: Sample sizes by sector 168


LIST OF FIGURES
Figure 1: Share of all department store consumers (%) 2003-2007 25
Figure 2: Share of consumers using department stores by region (%) 2007 26
Figure 3: Share of consumers using department stores by demographics (%) 2007 26
Figure 4: Profile of department store shoppers (%) 2007 27
Figure 5: Profile of female department store shoppers (%) 2007 28
Figure 6: Profile of male department store shoppers (%) 2007 28
Figure 7: Profile of non-department store shoppers (%) 2007 29
Figure 8: Profile of female non-department store shoppers (%) 2007 30
Figure 9: Profile of male non-department store shoppers (%) 2007 30
Figure 10: What department store shoppers use department stores for (%) 2007 31
Figure 11: Department store shares of shoppers by sector (%) 2007 32
Figure 12: Department store retailer share of all consumers (%) 2007 33
Figure 13: Retailer share of all department store shoppers (%) 2007 33
Figure 14: Cross sector department store retailer scores 2007 34
Figure 15: Percentage of all department store shoppers using the channel for clothing 2003-2007 37
Figure 16: Percentage of all clothing shoppers using department stores for clothing 2003-2007 38
Figure 17: Demographic profile of all shoppers who use department stores for clothing (%) 2007 38
Figure 18: Demographic profile of all female shoppers who use department stores for clothing (%) 2007 39
Figure 19: Demographic profile of all male shoppers who use department stores for clothing (%) 2007 39
Figure 20: Retailer share of all department store clothing shoppers (%) 2007 40
Figure 21: Retailer share of all clothing shoppers (%) 2007 40
Figure 22: Demographic index of department store shoppers compared with all clothing shoppers 2007 41
Figure 23: Demographic index of clothing shoppers compared with all department store shoppers 2007 41
Figure 24: Percentage of all department store shoppers using the channel for DIY 2003-2007 43
Figure 25: Percentage of all DIY shoppers using department stores for DIY 2003-2007 44
Figure 26: Demographic profile of all shoppers who use department stores for DIY (%) 2007 44
Figure 27: Demographic profile of all female shoppers who use department stores for DIY (%) 2007 45
Figure 28: Demographic profile of all male shoppers who use department stores for DIY (%) 2007 45
Figure 29: Retailer share of all department store DIY shoppers (%) 2007 46
Figure 30: Retailer share of all DIY shoppers (%) 2007 46
Figure 31: Demographic index of department store shoppers compared with all DIY shoppers 2007 47
Figure 32: Demographic index of DIY shoppers compared with all department store shoppers 2007 47
Figure 33: Percentage of all department store shoppers using the channel for electricals 2003-2007 49
Figure 34: Percentage of all electricals shoppers using department stores for electricals 2003-2007 50
Figure 35: Demographic profile of all shoppers who use department stores for electricals (%) 2007 50
Figure 36: Demographic profile of all female shoppers who use department stores for electricals (%) 2007 51
Figure 37: Demographic profile of all male shoppers who use department stores for electricals (%) 2007 51
Figure 38: Retailer share of all department store electricals shoppers (%) 2007 52
Figure 39: Retailer share of all electricals shoppers (%) 2007 52
Figure 40: Demographic index of department store shoppers compared with all electricals shoppers 2007 53
Figure 41: Demographic index of electricals shoppers compared with all department store shoppers 2007 53
Figure 42: Percentage of all department store shoppers using the channel for food & grocery 2003-2007 55
Figure 43: Percentage of all food & groceries shoppers using department stores for food & grocery 2003-2007 56
Figure 44: Demographic profile of all shoppers who use department stores for food & grocery (%) 2007 56
Figure 45: Demographic profile of all female shoppers who use department stores for food & grocery (%) 2007 57
Figure 46: Demographic profile of all male shoppers who use department stores for food & grocery (%) 2007 57
Figure 47: Retailer share of all department store food & grocery shoppers (%) 2007 58
Figure 48: Retailer share of all food & grocery shoppers (%) 2007 58
Figure 49: Demographic index of department store shoppers compared with all food & grocery shoppers 2007 59
Figure 50: Demographic index of food & grocery shoppers compared with all department store shoppers 2007 59
Figure 51: Percentage of all department store shoppers using the channel for footwear 2003-2007 61
Figure 52: Percentage of all footwear shoppers using department stores for footwear 2003-2007 62
Figure 53: Demographic profile of all shoppers who use department stores for footwear (%) 2007 62
Figure 54: Demographic profile of all female shoppers who use department stores for footwear (%) 2007 63
Figure 55: Demographic profile of all male shoppers who use department stores for footwear (%) 2007 63
Figure 56: Retailer share of all department store footwear shoppers (%) 2007 64
Figure 57: Retailer share of all footwear shoppers (%) 2007 64
Figure 58: Demographic index of department store shoppers compared with all footwear shoppers 2007 65
Figure 59: Demographic index of footwear shoppers compared with all department store shoppers 2007 65
Figure 60: Percentage of all department store shoppers using the channel for homewares 2003-2007 67
Figure 61: Percentage of all homewares shoppers using department stores for homewares 2003-2007 68
Figure 62: Demographic profile of all shoppers who use department stores for homewares (%) 2007 68
Figure 63: Demographic profile of all female shoppers who use department stores for homewares (%) 2007 69
Figure 64: Demographic profile of all male shoppers who use department stores for homewares (%) 2007 69
Figure 65: Retailer share of all department store homewares shoppers (%) 2007 70
Figure 66: Retailer share of all homewares shoppers (%) 2007 70
Figure 67: Demographic index of department store shoppers compared with all homewares shoppers 2007 71
Figure 68: Demographic index of homewares shoppers compared with all department store shoppers 2007 71
Figure 69: Percentage of all department store shoppers using the channel for music & video 2003-2007 73
Figure 70: Percentage of all music & video shoppers using department stores for music & video 2003-2007 74
Figure 71: Demographic profile of all shoppers who use department stores for music & video (%) 2007 74
Figure 72: Demographic profile of all female shoppers who use department stores for music & video (%) 2007 75
Figure 73: Demographic profile of all male shoppers who use department stores for music & video (%) 2007 75
Figure 74: Retailer share of all department store music & video shoppers (%) 2007 76
Figure 75: Retailer share of all music & video shoppers (%) 2007 76
Figure 76: Demographic index of department store shoppers compared with all music & video shoppers 2007 77
Figure 77: Demographic index of music & video shoppers compared with all department store shoppers 2007 77
Figure 78: Percentage of all department store shoppers using the channel for personal care 2003-2007 79
Figure 79: Percentage of all personal care shoppers using department stores for personal care 2003-2007 80
Figure 80: Demographic profile of all shoppers who use department stores for personal care (%) 2007 80
Figure 81: Demographic profile of all female shoppers who use department stores for personal care (%) 2007 81
Figure 82: Demographic profile of all male shoppers who use department stores for personal care (%) 2007 81
Figure 83: Retailer share of all department store personal care shoppers (%) 2007 82
Figure 84: Retailer share of all personal care shoppers (%) 2007 82
Figure 85: Demographic index of department store shoppers compared with all personal care shoppers 2007 83
Figure 86: Demographic index of personal care shoppers compared with all department store shoppers 2007 83
Figure 87: Percentage of all consumers who use Debenhams 2003-2007 86
Figure 88: Percentage of all department store shoppers who use Debenhams 2003-2007 86
Figure 89: Debenhams sector shares (%) 2007 87
Figure 90: Percentage of all consumers using Debenhams by socio-economic group 2007 88
Figure 91: Demographic index of all Debenhams shoppers compared with all department store shoppers 2007 89
Figure 92: Demographic profile of all Debenhams shoppers (%) 2007 89
Figure 93: Demographic profile of all female Debenhams shoppers (%) 2007 90
Figure 94: Demographic profile of all male Debenhams shoppers (%) 2007 90
Figure 95: What Debenhams shoppers use it for (%) 2007 91
Figure 96: Sectors shopped by Debenhams customers (%) 2007 91
Figure 97: Debenhams cross sector participation 2003-2007 92
Figure 98: Demographic profile of Debenhams cross sector participation 2007 92
Figure 99: Percentage of Debenhams shoppers using other department stores 2007 95
Figure 100: Percentage of all consumers who use Fenwick 2003-2007 98
Figure 101: Percentage of all department store shoppers who use Fenwick 2003-2007 98
Figure 102: Fenwick sector shares (%) 2007 99
Figure 103: Percentage of all consumers using Fenwick by socio-economic group 2007 100
Figure 104: Demographic index of all Fenwick shoppers compared with all department store shoppers 2007 101
Figure 105: Demographic profile of all Fenwick shoppers (%) 2007 101
Figure 106: Demographic profile of all female Fenwick shoppers (%) 2007 102
Figure 107: Demographic profile of all male Fenwick shoppers (%) 2007 102
Figure 108: What Fenwick shoppers use it for (%) 2007 103
Figure 109: Sectors shopped by Fenwick customers (%) 2007 103
Figure 110: Fenwick cross sector participation 2003-2007 104
Figure 111: Demographic profile of Fenwick cross sector participation 2007 104
Figure 112: Percentage of Fenwick shoppers using other department stores 2007 107
Figure 113: Percentage of all consumers who use House of Fraser 2003-2007 110
Figure 114: Percentage of all department store shoppers who use House of Fraser 2003-2007 110
Figure 115: House of Fraser sector shares (%) 2007 111
Figure 116: Percentage of all consumers using House of Fraser by socio-economic group 2007 112
Figure 117: Demographic index of all House of Fraser shoppers compared with all department store shoppers 2007 1
Figure 118: Demographic profile of all House of Fraser shoppers (%) 2007 113
Figure 119: Demographic profile of all female House of Fraser shoppers (%) 2007 114
Figure 120: Demographic profile of all male House of Fraser shoppers (%) 2007 114
Figure 121: What House of Fraser shoppers use it for (%) 2007 115
Figure 122: Sectors shopped by House of Fraser customers (%) 2007 115
Figure 123: House of Fraser cross sector participation 2003-2007 116
Figure 124: Demographic profile of House of Fraser cross sector participation 2007 116
Figure 125: Percentage of House of Fraser shoppers using other department stores 2007 119
Figure 126: Percentage of all consumers who use John Lewis 2003-2007 122
Figure 127: Percentage of all department store shoppers who use John Lewis 2003-2007 122
Figure 128: John Lewis sector shares (%) 2007 123
Figure 129: Percentage of all consumers using John Lewis by socio-economic group 2007 124
Figure 130: Demographic index of all John Lewis shoppers compared with all department store shoppers 2007 125
Figure 131: Demographic profile of all John Lewis shoppers (%) 2007 125
Figure 132: Demographic profile of all female John Lewis shoppers (%) 2007 126
Figure 133: Demographic profile of all male John Lewis shoppers (%) 2007 126
Figure 134: What John Lewis shoppers use it for (%) 2007 127
Figure 135: Sectors shopped by John Lewis customers (%) 2007 127
Figure 136: John Lewis cross sector participation 2003-2007 128
Figure 137: Demographic profile of John Lewis cross sector participation 2007 128
Figure 138: Percentage of John Lewis shoppers using other department stores 2007 131
Figure 139: Percentage of all consumers who use Marks & Spencer 2003-2007 134
Figure 140: Percentage of all department store shoppers who use Marks & Spencer 2003-2007 134
Figure 141: Marks & Spencer sector shares (%) 2007 135
Figure 142: Percentage of all consumers using Marks & Spencer by socio-economic group 2007 136
Figure 143: Demographic index of all Marks & Spencer shoppers compared with all department store shoppers 2007
Figure 144: Demographic profile of all Marks & Spencer shoppers (%) 2007 137
Figure 145: Demographic profile of all female Marks & Spencer shoppers (%) 2007 138
Figure 146: Demographic profile of all male Marks & Spencer shoppers (%) 2007 138
Figure 147: What Marks & Spencer shoppers use it for (%) 2007 139
Figure 148: Sectors shopped by Marks & Spencer customers (%) 2007 139
Figure 149: Marks & Spencer cross sector participation 2003-2007 140
Figure 150: Demographic profile of Marks & Spencer cross sector participation 2007 140
Figure 151: Percentage of Marks & Spencer shoppers using other department stores 2007 143
Figure 152: Percentage of all consumers who use Selfridges 2003-2007 146
Figure 153: Percentage of all department store shoppers who use Selfridges 2003-2007 146
Figure 154: Selfridges sector shares (%) 2007 147
Figure 155: Percentage of all consumers using Selfridges by socio-economic group 2007 147
Figure 156: Demographic index of all Selfridges shoppers compared with all department store shoppers 2007 148
Figure 157: Demographic profile of all Selfridges shoppers (%) 2007 148
Figure 158: Demographic profile of all female Selfridges shoppers (%) 2007 149




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