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Main Consumer Goods & Retail Retailing Supermarkets: Promotion & Loyalty 2005
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Supermarkets: Promotion & Loyalty 2005

DateFeb, 2005
Pages10
Price / format€64 / Electronic

€64 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Despite protestation and press releases to the contrary, supermarkets still limit their promotions to newspaper coupons and loyalty cards. The reality of paper coupons remained the same for another year: more than 90% of those issued were redeemed. Moreover, manufacturers continue to run into problems with Web-delivered coupons to be redeemed at retail, so it is unlikely that the status quo will change anytime soon.

Tesco, most often cited for its complex and effective loyalty program that goes far beyond a card and cents off coupons, is working with Kroger in the US to import elements. Still, despite Americans quickly embracing credit and debit cards as cash alternatives, shoppers still use cash to measure the value of the rewards they earn in any promotion. And evidence is growing that it not 20% of shoppers that account for 80% of a retailer’s business…but more like 10/90, making a way to communicate and motivate them increasingly critical.










Table of contents:
 Loyalty Card Enthusiasm Wanes

Loyalty Programs: Tesco: History and future, RFID: Metro backs off consumer use, Smart cards: Target discontinues

New eBay Coupon Policies

Coupon Status Report: 2003 data, Web distribution growing fast

New Coding for Coupons

A Cashless Society…sort of: Changing credit card landscape, Cash remains the measure of rewards

New Loyalty Programs: Kroger Ohio test, Key chain scanner

The 80/20 rule is more like 90/10




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