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Main Consumer Goods & Retail Retailing Supermarkets: Clicks-and-order E-tailers 2004
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Supermarkets: Clicks-and-order E-tailers 2004

DateFeb, 2004
Pages6
Price / format€43 / Electronic

€43 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Just as soon as pundits agreed that bricks-and-mortar grocers had the inside track in grocery ecommerce, Fresh Direct invaded New York City with no storefront. To generate trial, it offered $50 in free perishables and boasted almost 100,000 customers by the end of the year. By year end, Fresh Direct had not only satisfied its customers by cooking their Thanksgiving and Christmas dinners, but had satisfied its banks as well by receiving a second line of financing.

Meanwhile, conventional grocers continued to expand delivery options—even in Des Moines—as Wal-Mart decided there was life beyond groceries on the Web. By year end, Wal-Mart was selling furniture and music on the Web.









Table of contents:
 Conventional grocers have edge
Key players: Big chains, third parties
Going after the college market
Potential in niche, not mass markets
Amazon-Target alliance continues
Good news for food and beverage
FreshDirect growing
eCommerce competition in Des Moines
Internet Grocery : Downs & Ups
Wal-Mart Watch: Eyes on the Web/Selling music
Wal-Mart Watch: Eyes on the Web/Selling more at Christmas
Pioneers on the Web










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