Market reports & researches
LOG IN | Services | Contact | Custom Research



Main Consumer Goods & Retail Retailing Retail Strategies: Generating Loyalty in a Fickle World (Strategy Focus)
Publications

(Currently 512486 Items)


Partners


Retailing / REPORT INFORMATION

Retail Strategies: Generating Loyalty in a Fickle World (Strategy Focus)

DateMar, 2007
Pages13
Price / format€2028 / Electronic

€2 028 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Globalization the Internet and low cost foreign travel have changed retailing to a point where strategically, retailers have little choice but to acknowledge that their key efforts have to revolve around managing existing loyal customers and attempting to influence un-loyal ones. However, we believe that largely, efforts to influence both are one and the same:

Scope of this title:
The all round customer experience is the primary loyalty winner and keeper A new approach to infrastructure is needed first Information infrastructure could be retails killer app for the late noughties

Highlights of this title:
Our believes that in fact, addressing core retail infrastructure and processes will enable retailers to become more agile and flexible so as to become far better at influencing customers than a raft of low value reward points will ever do to make up for a poor shopping experience challenges associated with improving relationships with suppliers and improving overall customer experience in order to positively influence loyalty are primarily one and the same; namely, an obvious need to foster an environment that is as focused as it can be on capturing and exploiting every single bit of information to the maximum degree. We believe that addressing the notion of an information-driven business supported by an infrastructure capable of capturing, making sense of and delivering the right information to the right places remains a key area for competitive differentiation, simply because there are so many areas of a retailers business that would benefit from it

Reasons to order your copy:
Appreciate that loyalty is more than points Combine end-user opinion with our analysis of potential action points for retailers









Table of contents:
 OUR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 1
ANALYSIS 2
The all round customer experience is the primary loyalty winner and keeper 2
Knowing where to start is a challenge in itself 3
Loyalty is best addressed via indirect actions 4
A new approach to infrastructure is needed first 6
Hence, infrastructure becomes information infrastructure 7
Information infrastucture could be retails killer app for the late noughties 8
Retailers need to stay big when planning strategic improvements 8
Business intelligence for retail is the application with which to leverage an information centric infrastructure 8
APPENDIX 13
Extended methodology 13
References and Further reading 13
Ask the analyst

List of Tables
Table 1: Factors likely to influence shoppers loyalty to specific stores (survey conducted September 2006)

List of Figures
Figure 1: Retail loyalty influencers in order of impact 3
Figure 2: Building a business / IT led strategy - where to start 4
Figure 3: A 1000ft view of IT in the Extended Retail Industry 6
Figure 4: Input points for exploring an information infrastructure strategy 7
Figure 5: Retail BI focal points during maturity lifecycle stage 10
Figure 6: Retail BI focal points during decline / overdrive lifecycle stage 11




Order this report

  Company name:
  Contact person:
  Phone/fax:
  Email:
  Comments:
   


Product Trade Lead
0 leads found


Add New Buy/Sell Lead

© 2007-2010 MarketReportFinder.com