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Power Tools Market Report

DateJan, 2004
Pages0
Price / format€669 / Hard Copy
€669 / Electronic

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Abstract:
 We estimate that, in 2003, the UK power tools market (excluding accessories) was worth Ј284m at retail selling prices (rsp), an increase of 4% on 2002. In 2003, power tools accessories accounted for an estimated Ј68m at rsp, meaning that, in total, the UK power tools and accessories market was worth an estimated Ј352m at rsp, an increase of 3.5% on 2002.

This report provides an analysis of the UK Power Tools Market, including market information such as:

-Market Definition
-Market Size
-Industry Background
-Competitor Analysis
-Strengths, Weaknesses, Opportunities and Threats
-Buying Behaviour
-Current Issues
-The Global Market
-Forecasts
-Company Profiles
-Further Sources






We estimate that, in 2003, the UK power tools market (excluding accessories) was worth Ј284m at retail selling prices (rsp), an increase of 4% on 2002. In 2003, power tools accessories accounted for an estimated Ј68m at rsp, meaning that, in total, the UK power tools and accessories market was worth an estimated Ј352m at rsp, an increase of 3.5% on 2002.

The range of products available in the power tools market is large and market sectors include: drills and screwdrivers; sanders, angle grinders, planers and routers; saws; decorating tools; multi-function power tools; other power tools; and accessories. Within these sectors, manufacturers continue to produce new powered products. Excluded from this report are garden power tools, which are covered in our Garden Equipment Market Report.

Between 1998 and 2002, there was positive real economic growth, a strong rise in household disposable income levels and continued growth in the number of UK households, which have helped to drive spending on power tools. The high level of home ownership in the UK encourages DIY activity, and overall spending on DIY tools and materials has increased over the past 5 years.

There was a high level of product innovation between 1998 and 2002, which continued in 2003. Some new types of product have been introduced to the market, while at the same time, improvements have been made to existing products to make them easier to use and enhance their performance.

Over the past 5 years, the main feature of the market has been the emerging dominance of low-cost imported products manufactured in China and the Far East, which sell as entry-level brands and as retailers' own labels. Competition from these cheaper products has had a downward pressure on prices throughout the market. Although this development has helped to bring about strong market growth, the rise in value has fallen behind volume growth.

The dominance of the leading manufacturers' brands — notably Black & Decker — has been eroded and those in the own-label sector, such as B&Q's Performance Power, have made strong progress. Despite the high level of competition, there have been some new market entrants in the UK since 2000 and these appear confident of gaining market share.

We expect growth in the value of the power tools and accessories market to be around 4.3% in 2004, rising to over 4.4% each year over the following 4 years. Growth in cordless tools is expected to continue and the use of nickel metal hydride (Ni-MH) and lithium ion (Li-Ion) batteries — which extend the usage time of cordless tools — will boost the market.








Table of contents:
 Executive Summary

1. Market Definition
REPORT COVERAGE

MARKET SECTORS
Drills and Screwdrivers
Sanders, Angle Grinders, Planers and Routers
Saws
Decorating Tools
Multi-Function Power Tools
Other Power Tools
Accessories

MARKET TRENDS
The DIY Market Continues to Grow
Table 1: Consumer Expenditure on DIY Tools and Materials at Current Prices (Јm at rsp), 1999-2003
Trends in DIY Power Tools
Home Ownership

ECONOMIC TRENDS
Population
Table 2: UK Resident Population Estimates by Sex (000 and %), Mid-Years 1998-2002
Gross Domestic Product
Table 3: UK Gross Domestic Product at Current and Constant 1995 Prices (Јm), 1998-2002
Inflation
Table 4: UK Rate of Inflation (%), 1998-2002
Unemployment
Table 5: Actual Number of Unemployed Persons (million and %), 1998-2002
Household Disposable Income
Table 6: Household Disposable Income (Ј and %), 1998-2002

MARKET POSITION
The UK
Table 7: Power Tools and Accessories as a Percentage of DIY Expenditure (% of retail value), 1999-2003
Overseas
Table 8: The European Market for Power Tools (em at rsp and %), 2002

2. Market Size
THE TOTAL MARKET
Table 9: The Total UK Consumer Market for Power Tools and Accessories by Value (Јm at rsp), 1999-2003

BY MARKET SECTOR
Drills and Screwdrivers
Sanders, Angle Grinders, Planers and Routers
Saws
Decorating Tools
Multi-Function Power Tools
Other Power Tools
Accessories

OVERSEAS TRADE
Table 10: Overseas Trade in Hand-Held Power Tools by Value and Volume (Јm and million units), 1998-2002
Imports
By Value
Table 11: Imports of Hand-Held Power Tools by Sector by Value (Јm), 1998-2002
By Volume
Table 12: Imports of Hand-Held Power Tools by Sector by Volume (million units), 1998-2002
By Source
Power Drills
Table 13: Imports of Power Drills† by Source by Value and Volume (%), 2002
Power Saws
Table 14: Imports of Power Saws† by Source by Value and Volume (%), 2002
Other Hand-Held Power Tools
Table 15: Imports of Other Hand-Held Power Tools† by Source by Value (%), 2002
Exports
By Value
Table 16: Exports of Hand-Held Power Tools by Sector by Value (Јm), 1998-2002
By Volume
Table 17: Exports of Hand-Held Power Tools by Sector by Volume (million units), 1998-2002
By Destination
Power Drills
Table 18: Exports of Power Drills† by Destination by Value and Volume (%), 2002
Power Saws
Table 19: Exports of Power Saws† by Destination by Value and Volume (%), 2002
Other Hand-Held Power Tools
Table 20: Exports of Other Hand-Held Power Tools† by Destination by Value (%), 2002

3. Industry Background
Recent History
Number of Companies
Employment

REGIONAL VARiATIONS IN THE MARKETPLACE

DISTRIBUTION

HOW ROBUST IS THE MARKET?

LEGISLATION
The Batteries and Accumulators (Containing Dangerous Substances) Regulations
The Packaging Waste Regulations
The Waste Electrical and Electronic Equipment Directive

KEY TRADE ASSOCIATION
Portable Electric Tool Manufacturers' Association

4. Competitor Analysis
THE MARKETPLACE

MARKET LEADERS

Alba PLC
Company Structure
Current and Future Developments
Financial Results
Black & Decker
Company Structure
Current and Future Developments
Financial Results
Earlex Ltd
Company Structure
Current and Future Developments
Financial Results
Hitachi Power Tools (UK) Ltd
Company Structure
Financial Results
Makita (UK) Ltd
Company Structure
Financial Results
Robert Bosch Ltd
Company Structure
Current and Future Developments
Financial Results
Other Companies
Manufacturers
Atlas Copco AB
Kingavon Ltd
Metabowerke GmbH
Plasplugs Ltd
Roto Zip Tool Corporation
Ryobi Technologies Incorporated
Wholesalers
Draper Tools Ltd
Hilka Tools (UK) Ltd
Toolbank

OUTSIDE SUPPLIERS

MARKETING ACTIVITY
Table 21: Main Media Advertising Expenditure by Non-Garden Power Tools Brands (Ј000), Years Ending June 2002 and 2003
Table 22: Main Media Advertising Expenditure on Power Tools by the Leading DIY Chains (Ј000), Years Ending June 2002 and 2003

TRADE shows

5. Strengths, Weaknesses, Opportunities and Threats
THE TOTAL MARKET
Strengths
Weaknesses
Opportunities
Threats

DRILLS AND SCREWDRIVERS
Strength
Weakness
Opportunities
Threat

SANDERS, angle GRINDERS, planers AND routers
Strengths
Weakness
Opportunity
Threat

SAWS
Strengths
Weakness
Opportunity
Threat

DECORATING tools
Strengths
Weaknesses
Opportunity
Threat

MULTI-FUNCTION power TOOLS
Strengths
Weaknesses
Opportunity
Threat

6. Buying Behaviour
MARKET PENETRATION
Table 23: Household Ownership and Purchasing of Power Tools (%), 2001-2003
First-Time and Replacement Purchases
Table 24: Household Purchasing of Power Tools by First-Time and Replacement Purchases (%), 2003
Amount Spent
Table 25: Amount Spent on Power Tools Purchases in the Last 12 Months (% of purchasers), 2003
Ownership Profiles
Table 26: Household Ownership of Power Tools (%), 2003
Purchasing Profiles
Table 27: Household Purchasing of Power Tools in the Last 12 Months† (%), 2003
7. Current Issues

NEW COMPETITORS ENTER THE UK MARKET
Einhell
Spear & Jackson PLC
Stanley Tools

NEW PRODUCT LAUNCHES
Alba
B&Q
Black & Decker
Bosch
Dremel
Earlex
Focus

TOOL MANUFACTURING MOVES TO LOW-COST COUNTRIES
Black & Decker
Bosch
Makita

CO-OPERATION BETWEEN BLACK & DECKER AND HITACHI

8. The Global Market
GRADUAL GROWTH FOR THE GLOBAL MARKET
Table 28: The Global Market† for Power Tools (ebn at rsp, % and million units), 2002

WEAK MARKET IN GERMANY

JAPAN — UNDERDEVELOPED DIY SECTOR

CHINA — MARKET POTENTIAL

9. Forecasts
INTRODUCTION
The Economy
Population
Table 29: Forecast UK Resident Population by Sex (000 and %), 2003-2007
Gross Domestic Product
Table 30: Forecast UK Gross Domestic Product in Real Terms (%), 2003-2007
Inflation
Table 31: Forecast UK Rate of Inflation (%), 2003-2007
Unemployment
Table 32: Forecast Actual Number of Unemployed Persons (million and %), 2003-2007
Housing Market
Interest Rates

FORECASTS 2004-2008
Table 33: The Forecast Total UK Consumer Market for Power Tools and Accessories by Value (Јm at rsp), 2004-2008

FUTURE TRENDS
10. Company Profiles
Alba Plc
Black & Decker
Earlex Ltd
Hitachi Power tools (uk) Ltd
Makita (uk) Ltd
Robert Bosch Ltd

11. Further Sources
Associations
General Sources
Government Publications
Other Sources
Bonnier Information Sources








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