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Main Consumer Goods & Retail Retailing Pharmacies and Older Adults in the United States 2006
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Pharmacies and Older Adults in the United States 2006

DateNov, 2006
Pages0
Price / format€2495 / Hard Copy
€2495 / Electronic

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Abstract:
 This report examines the attitudes and behavior of American adults ages 55 and older regarding pharmacies, as well as prescription and over-the-counter drugs. With the oldest of the Baby Boomers turning 60, the U.S. will have greater numbers of adults ages 55 and older than ever, making this group an important one to understand and study. Older Americans are also an especially important audience for companies in the healthcare, pharmacy and prescription markets, as well as OTC drug sectors. This report analyzes demographic data as well as proprietary survey data in order to determine attitudes and behaviors of adults aged 55 and older towards pharmacies and healthcare. It compares their attitudes and behavior to younger age groups and across other demographic characteristics such as income and race. It also examines relevant demographic trends among those ages 55 and older.

Specifically, this report analyzes population growth and demographic makeup of Baby Boomers, including gender distribution, median household income, and healthcare-related spending. It also provides an overview of key market drivers in this section, including rates of health insurance coverage; the impact of the Medicare Part D prescription drug benefit; and competitive factors in the U.S. pharmacy market.

It then analyzes extensive survey data regarding attitudes on health, healthcare providers and medication, as well as ailments suffered, including their severity and whether medications were used to treat them.

Custom research conducted only among those ages 55 and older reveals further attitudes regarding pharmacies, including the extent to which older adults rely on their advice and the features they would like to see in the pharmacies they use.








Table of contents:
 Scope and Themes
What you need to know
Definition
Abbreviations and terms
Abbreviations
Terms
Executive Summary
In brief: older consumers’ relationship to pharmacies and healthcare
Healthcare spending is on the rise
Complex insurance issues
Robust pharmacy growth and competition
Many older adults actively maintain their health
Majority of older adults trust healthcare providers
Older adults trust medication and pharmacies
Older adults seek added pharmacy convenience features and value-added services
Older adults more likely to be ill; less likely to suffer “contagious” ailments
Demographics

Continued growth of the older population
Figure 1: U.S. population, by generation, 2006
Figure 2: U.S. population projections, by age groups, 2000-10
Longevity and medical consultation incidence impact women’s effect on healthcare market
Figure 3: U.S. population by age and gender, 2004
Income and spending
Figure 4: Median household income, by age of householder, 2004
Spending on health-related categories
Figure 5: Average annual spending on healthcare by consumer units headed by people aged 55 or older, 2000 and 2004
Figure 6: Average annual change in prescription drug expenditures, 1980-2003
Market Drivers
Introduction
Health insurance coverage for older Americans
Figure 7: Health insurance coverage by age, 2005
Medicare Part D
Plan D costs and compensation
Pharmacy: retail overview
Chain drug stores
Figure 8: Largest U.S. drug store chains, by annual sales, 2005
In-store pharmacies
Figure 9: Largest grocery and discount store chain pharmacies, by sales, 2005
Drug Advertising
Figure 10: Top 10 drugs, by cost of promotion, 2005
Television advertising analysis
Focus on Aleve
Figure 11: Bayer Aleve “Good News,” 2006
Focus on Lanacane
Figure 12: Lanacane Anti-Itch, 2006
Focus on Cialis
Figure 13: Cialis ED medication, 2006
Focus on Flomax
Figure 14: Flomax medication, 2006
Focus on Osteovalin
Figure 15: Osteovalin—a natural alternative, 2006
Focus on Actonel
Figure 16: Actonel—Don’t slump or you’ll get your grandmother’s hump, 2006
Attitudes toward Health

General attitudes toward health
Figure 17: General attitudes on health, by age, May-June 2006
Figure 18: General attitudes on health, by gender, May-June 2006
Figure 19: General attitudes on health by 55+ adults, by gender, May-June 2006
Figure 20: General attitudes on health, by race/ethnicity, May-June 2006
Figure 21: General attitudes on health by 55+ adults, by race/ethnicity, May-June 2006
Figure 22: General attitudes on health, by household income, May-June 2006
Figure 23: General attitudes on health by 55+ adults, by household income, May-June 2006
Attitudes on vitamins and alternative medicine
Figure 24: Attitudes on vitamins and alternative medicine, by age, May-June 2006
Figure 25: Attitudes on vitamins and alternative medicine, by gender, May-June 2006
Figure 26: Attitudes on vitamins and alternative medicine, by race/ethnicity, May-June 2006
Figure 27: Attitudes on vitamins and alternative medicine by 55+ adults, by race/ethnicty, May-June 2006
Figure 28: Attitudes on vitamins and alternative medicine, by household income, May-June 2006
Figure 29: Attitudes on vitamins and alternative medicine by 55+ adults, by household income, May-June 2006
Health information behavior
Figure 30: Health information research behavior, by age, May-June 2006
Figure 31: Health information research behavior, by gender, May-June 2006
Figure 32: Health information research behavior, by race/ethnicity, May-June 2006
Figure 33: Health information research behavior by 55+ adults, by race/ethnicity, May-June 2006
Figure 34: Health information research behavior, by household income, May-June 2006
Figure 35: Health information research behavior by 55+ adults, by household income, May-June 2006
Attitudes on drug advertising and brands
Figure 36: Attitudes on drug advertising and brands, by age, May-June 2006
Figure 37: Attitudes on drug advertising and brands, by gender, May-June 2006
Figure 38: Attitudes on drug advertising and brands, by race/ethnicity, May-June 2006
Figure 39: Attitudes on drug advertising and brands by 55+ adults, by race/ethnicity, May-June 2006
Figure 40: Attitudes on drug advertising and brands, by household income, May-June 2006
Attitudes and Behaviors toward Healthcare Providers

Attitudes on healthcare providers
Figure 41: Attitudes toward healthcare providers, by age, May-June 2006
Figure 42: Attitudes toward healthcare providers, by gender, May-June 2006
Figure 43: Attitudes toward healthcare providers by 55+ adults, by gender, May-June 2006
Figure 44: Attitudes toward healthcare providers, by race/ethnicity, May-June 2006
Figure 45: Attitudes toward healthcare providers by 55+ adults, by race/ethnicity, May-June 2006
Figure 46: Attitudes toward healthcare providers, by household income, May-June 2006
Figure 47: Attitudes toward healthcare providers by 55+ adults, by household income, May-June 2006
Types of healthcare providers visited
Figure 48: Healthcare providers consulted, by age, May-June 2006
Figure 49: Healthcare providers consulted, by gender, May-June 2006
Figure 50: Healthcare providers consulted, by race/ethnicity, May-June 2006
Figure 51: Healthcare providers consulted, by household income, May-June 2006
Attitudes on Medication and Pharmacies

General attitudes on medication
Figure 52: General attitudes on medication by age, May-June 2006
Figure 53: General attitudes on medication by gender, May-June 2006
Figure 54: General attitudes on medication by race/ethnicity, May-June 2006
Figure 55: General attitudes on medication by race/ethnicity by 55+ adults, May-June 2006
Figure 56: General attitudes on medication by household income, May-June 2006
Figure 57: General attitudes on medication by household income by 55+ adults, May-June 2006
Attitudes on prescription and OTC medication
Figure 58: Attitudes on prescription and OTC medication by age, May-June 2006
Figure 59: Attitudes on prescription and OTC medication by gender, May-June 2006
Figure 60: Attitudes on prescription and OTC medication by race/ethnicity, May-June 2006
Figure 61: 55+ adults’ attitudes on prescription and OTC medication by race/ethnicity, May-June 2006
Figure 62: Attitudes on prescription and OTC medication by household income, May-June 2006
Prescription medication purchasing behavior
Figure 63: Prescription medication purchases by 55+ adults, all demographic groups, September 2006
Attitudes on pharmacist advice
Figure 64: Attitudes on pharmacist advice by 55+ adults, by gender, September 2006
Figure 65: Attitudes on pharmacist advice by 55+ adults, by age, September 2006
Figure 66: Attitudes on pharmacist advice by 55+ adults, by household income, September 2006
Figure 67: Attitudes on pharmacist advice by 55+ adults, by marital status, September 2006
Health insurance coverage
Figure 68: Health insurance coverage by 55+ adults, by gender, September 2006
Figure 69: Health insurance coverage by 55+ adults, by age, September 2006
Figure 70: Health insurance coverage by 55+ adults, by household income, September 2006
Figure 71: Health Insurance coverage by 55+ adults, by marital status, September 2006
Attitudes on individual pharmacy features
Figure 72: Attitudes on pharmacy features by 55+ adults, by gender, September 2006
Figure 73: Attitudes on pharmacy features by 55+ adults, by age, September 2006
Figure 74: Attitudes on pharmacy features by 55+ adults, by household income, September 2006
Figure 75: Attitudes on pharmacy features by 55+ adults, by marital status, September 2006
Ailments and Medication: Behavior

Cardiac and pulmonary ailments
Figure 76: Experience with cardiac/pulmonary ailments by gender, May-June 2006
Figure 77: Experience with cardiac/pulmonary ailments by age, May-June 2006
Severe gastrointestinal ailments
Figure 78: Experience with severe gastrointestinal ailments by gender, May-June 2006
Figure 79: Experience with severe gastrointestinal ailments by age, May-June 2006
Less severe gastrointestinal ailments
Figure 80: Experience with less severe gastrointestinal ailments by gender, May-June 2006
Figure 81: Experience with common gastrointestinal ailments by age, May-June 2006
Respiratory ailments
Figure 82: Experience with respiratory ailments by gender, May-June 2006
Figure 83: Experience with respiratory ailments by age, May-June 2006
Chronic pain ailments
Figure 84: Experience with chronic pain ailments by gender, May-June 2006
Figure 85: Experience with chronic pain ailments by age, May-June 2006
Emotional/behavioral ailments
Figure 86: Experience with emotional/behavioral ailments by gender, May-June 2006
Figure 87: Experience with emotional/behavioral ailments by age, May-June 2006
Sexual/urological ailments
Figure 88: Experience with sexual/urological ailments by gender, May-June 2006
Figure 89: Experience with sexual/urological ailments by age, May-June 2006
Dermatological/topical ailments
Figure 90: Experience with dermatological/topical ailments by gender, May-June 2006
Figure 91: Experience with dermatological/topical ailments by age, May-June 2006
Miscellaneous ailments
Figure 92: Experience with miscellaneous ailments by gender, May-June 2006
Figure 93: Experience with miscellaneous ailments by age, May-June 2006




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