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Main Consumer Goods & Retail Retailing Key Expected Developments for the Greek Grocery Retail Market in 2007
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Key Expected Developments for the Greek Grocery Retail Market in 2007

DateMar, 2007
Pages20
Price / format€300 / Electronic (PDF)
€300 / Hard Copy
€600 / Site License
€900 / Enterprisewide

€300 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 The report offers an insight into the expected developments in the Greek grocery retail market in 2007. The major retailers are presented as well as their objectives for the year. Also, the two discounters (Aldi and Plus) are presented as they are expected to play a significant role in the market within the next few years.

The Greek grocery retail market is characterised by the intensifying price pressures, the introduction of German discounters (Plus in 2006 and Aldi by the end of 2008), the increased sophistication of consumers, the high growth of private label products and the expansion of the network through the development of “convenience stores”. Therefore it is vital to understand the opportunities, trends and challenges that will affect the marketplace in 2007. This report provides an insight into the key developments and strategic objectives that are set by the major retailers in the Greek marketplace and most importantly how these developments will shape the market within the current year.

This report is significant for everyone involved or who has a particular interest in the Greek grocery retail sector and provides valuable information on the trends that will shape the market within the next 12 months. Also, it offers information about the current status of each of the major retailers and how they assess their strategy in the coming years. As the fragmented market will further consolidate, the next couple of years will signify major changes for the players. Acquisitions, mergers, investments, expansion of networks, price pressures and product development will be key issues in the marketplace.

This report will provide assistance so as to:

1. Gain knowledge of the key developments that have shaped the marketplace the past 5 years.
2. Evaluate the current position of each of the major retailers in the Greek marketplace.
3. Gain valuable information of the strategic goals that have been set by the retailers in 2007.
4. Understand what the key priorities of each major player are and what areas will be targeted.

Methodology: The gathering of data has been achieved via daily research of the Greek trade press and magazines, everyday activity in the marketplace and the subsequent sophisticated knowledge that the company has gained from its long activation in the market. Also, the research company has a lot of customers (both retailers and suppliers) that are supported and consulted throughout the past 10 years, via primary research (marketing research, conduction of reports etc).








Table of contents:
 1. Introduction
2. Key Developments During The Last 5 Years
3. Carrefour
4. Lidl-Schwartz Group
5. Aldi
6. Delhaize Group-Ab Vasilopoulos
7. Sklavenitis
8. Veropoulos
9. Atlantic
10. Masoutis
11. Metro (Greece)-My Market
12. Plus-Tengelmann Group
13. Conslusion




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