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Main Consumer Goods & Retail Retailing Household Appliances (White Goods) Market Report 2004
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Household Appliances (White Goods) Market Report 2004

DateDec, 2004
Pages0
Price / format€669 / Hard Copy
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Abstract:
 This report on household appliances covers the so-called white goods of home laundry and dishwashers, cooking appliances and cooling equipment. The total market value for household appliances (white goods) reached Ј2.76bn in 2003, only a 1.7% increase from 2002. The UK market for such goods is one of maturity where only the categories of dishwashers and tumble driers have much potential to increase volume sales. The main opportunity to increase the value of the white goods market is through technological innovation.

This report provides an analysis of the UK market for the "White Goods" category of household appliances. Information provided includes:

-Executive Summary
-Market Definition
-Market Size
-Industry Background
-Competitor Analysis
-Strengths, Weaknesses, Opportunities and Threats
-Buying Behaviour
-Current Issues
-The Global Market
-Forecasts
-Company Profiles
-Further Sources







This report on household appliances covers the so-called white goods of home laundry and dishwashers, cooking appliances and cooling equipment. The total market value for household appliances (white goods) reached Ј2.76bn in 2003, only a 1.7% increase from 2002. The UK market for such goods is one of maturity where only the categories of dishwashers and tumble driers have much potential to increase volume sales. The main opportunity to increase the value of the white goods market is through technological innovation.

The largest sector by value is home laundry appliances and dishwashers (37%) of the total market.

The state of the economy and of the housing market are particularly important to the demand for white goods, since purchases may often be deferred, consumers can opt for cheaper items than they may have wanted and it is a move to a new house that frequently triggers the purchase of household goods, whether for the first time or as a replacement.

If value growth is difficult to achieve, so is volume growth. However, one of the key global areas for growth is Central and Eastern Europe, a large region with a population of some 400 million people and where penetration levels of household appliances are still low. The UK has a substantial, and rising, trade deficit in electrical household goods, the only product category where exports exceeded imports in 2002 being that of clothes drying machines. This is thanks, in no small part, to the high level of exports from Crosslee PLC, Europe's largest tumble dryer manufacturer.

The white goods market of 2003 is dominated by a small number of multinational manufacturers with well-known brands. Consolidation among them continues, with the most recent shake-up being the UK operations of General Domestic Appliances Ltd and Merloni Domestic Appliances Ltd, which have come together as Merloni Elettrodomestici UK Ltd, part of the Italian Merloni Group. Jobs have already been lost at the company's Hotpoint factory in Denbighshire. The retail side of the industry, meanwhile, saw the UK's third-largest, and biggest independent, electrical retailer placed into receivership in the summer of 2003.

Moreover, the outlook for retailers is likely to get even bleaker as the Competition Commission is expected to introduce new rules on the marketing of extended warranties, a lucrative market for retailers but arguably an unnecessary expense from the consumers' point of view.

The total white goods market is expected to enjoy a modest growth in value of around 1.7% in 2004, increasing by 6.5% between 2003 and 2008.







Table of contents:
 Executive Summary

1. Market Definition
report coverage

MARKET SECTORS
Home Laundry Appliances and Dishwashers
Cooking Appliances
Cooling Appliances

MARKET TRENDS
Technologies
The Housing Market
Table 1: Number of Property Transactions in England, Wales and Northern Ireland (000), 1998/1999-2002/2003
Size of Households
Demographics

ECONOMIC TRENDS
Population
Table 2: UK Resident Population Estimates by Sex (000 and %), Mid-Years 1998-2002
Gross Domestic Product
Table 3: UK Gross Domestic Product at Current and Constant 1995 Prices (Јm), 1998-2002
Inflation
Table 4: UK Rate of Inflation (%), 1998-2002
Unemployment
Table 5: Actual Number of Unemployed Persons (million and %), 1998-2002
Household Disposable Income
Table 6: Household Disposable Income (Ј and %), 1998-2002
Disposable Income
Table 7: Consumer Credit (Јm), 1998-2002
Market Position
The UK

2. Market Size 11

THE TOTAL MARKET
Manufacturers' Sales of Domestic Electrical Appliances
Table 8: The Total UK Domestic Electrical Appliances Market by Value at Current Prices (Ј000 at msp), 1999-2002
Retail Sales of Household Appliances (White Goods)
Table 9: The Total UK Household Appliances (White Goods) Market by Value at Current Prices (Јm at rsp), 1999-2003

by MARKET SECTOR
Home Laundry Appliances and Dishwashers
Table 10: The Total UK Home Laundry Appliances and Dishwashers Retail Market by Value at Current Prices (Јm at rsp and %), 1999-2003
Cooking Appliances
Table 11: The Total UK Cooking Appliances Retail Market by Value at Current Prices (Јm at rsp and %), 1999-2003
Cooling Appliances
Table 12: The Total UK Cooling Appliances Retail Market by Value at Current Prices (Јm at rsp and %), 1999-2003
Overseas Trade
Table 13: Overseas Trade in Household Electrical Goods by Value (Ј000), 2002
Imports
Table 14: Imports of Household Electrical Goods by Value (Ј000), 2002
Exports
Table 15: Exports of Household Electrical Goods by Value (Ј000), 2002

3. Industry Background 19

RECENT HISTORY

INDUSTRY SYNOPSIS
Table 16: Financial Results for Manufacturers of Electrical Domestic Appliances by Turnover and Pre-Tax Profit (Ј000,% and Ј)
number of companies
Table 17: Number of UK VAT-Based Enterprises Engaged in the Manufacturer of Domestic Electrical Appliances by Turnover sizeband (Ј000,%), 2003
Regional Variations in the Marketplace

DISTRIBUTION
Introduction
Home Laundry Appliances and Dishwashers
Cooking Appliances
Cooling Appliances
HOW ROBUST IS THE MARKET?

LEGISLATION
The European Communities (Low Voltage Electrical Equipment) Regulations 1992
The Energy Labelling (Refrigerators and Freezers) Regulations 1994
Waste from Electrical and Electronic Equipment Directive
European Ozone Depleting Substances Regulation

key TRADE ASSOCIATIONS
The Association of Manufacturers of Domestic Appliances

4. Competitor Analysis 26
THE MARKETPLACE
Table 18: Leading Manufacturers of Household Appliances (White Goods) by Turnover (Ј000), 2001 and 2002
Market Leaders — Manufacturers

Aga Foodservice Group PLC
Company Structure
Current and Future Developments
Financial Results

Candy Holdings Ltd
Company Structure
Current and Future Developments
Financial Results

Crosslee PLC
Company Structure
Current and Future Developments
Financial Results

Electrolux Household Appliances Ltd
Company Structure
Current and Future Developments
Financial Results

Merloni Elettrodomestici UK Ltd
Company Structure
Current and Future Developments
Financial Results

Whirlpool (UK) Ltd
Company Structure
Current and Future Developments
Financial Results

RETAILERS
Dixons Group PLC
Company Structure
Current and Future Developments
Financial Results
Kesa Electricals PLC
Company Structure
Current and Future Developments
Financial Results

OUTSIDE SUPPLIERS
Components
Recycling
Marketing Activity
Table 19: Main Media Advertising Expenditure on Large Household Appliances (Ј000), Years Ending September 2002 and 2003
Electric and Gas Cookers
Microwaves
Dishwashers
Large Appliance Ranges
Refrigerators and Freezers
Table 20: Main Media Advertising Expenditure on Refrigerators and Freezers (Ј000), Years Ending September 2003
Washing Machines and Driers
Table 21: Main Media Advertising Expenditure on Washing Machines and Driers (Ј000), Years Ending September 2003

RECENT PROMOTIONS
Currys
Hoover

OTHER MARKETING ACTIVITIES
The Internet
Sponsorship
Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats 37

TOTAL MARKET
Strengths
Weaknesses
Opportunities
Threats

Home Laundry Appliances
Strengths
Weaknesses
Opportunities
Threats

Dishwashers
Strengths
Weaknesses
Opportunities
Threats

Cooking Appliances
Strengths
Weaknesses
Opportunities
Threats

cooling appliances
Strengths
Weaknesses
Opportunities
Threats

6. Buying Behaviour 43
HOUSEHOLD EXPENDITURE ON HOUSEHOLD APPLIANCES BY GROSS INCOME DECILE GROUP
Table 22: Average Weekly Household Expenditure on Household Appliances by Gross Income Decile Group (Ј), 2002

HOUSEHOLD EXPENDITURE ON HOUSEHOLD GOODS BY AGE OF HOUSEHOLD REFERENCE PERSON
Table 23: Average Weekly Household Expenditure on Household Appliances of Household Reference Person by Age(Ј), 2002

PENETRATION OF HOUSEHOLD APPLIANCES (WHITE GOODS)
Home Laundry Appliances and Dishwashers
Table 24: Penetration of Laundry Appliances and Dishwashers by Sex, Age and Social Grade (% of adults), 2003
Cooking Appliances
Table 25: Penetration of Cooking Appliances by Sex, Age and Social Grade (% of adults), 2003
Cooling Appliances
Table 26: Penetration of Cooling Appliances by Sex, Age and Social Grade (% of adults), 2003
Purchasing Patterns
Table 27: Purchasing Levels of White Goods Bought in the Past 12 Months (% of adults), 2003

7. Current Issues 51
CLOSURES, MERGERS AND ACQUISITIONS
PowerHouse Retail Ltd
General Domestic Appliances Holdings Ltd
BOARD AND SENIOR MANAGEMENT CHANGES
Dixons Group PLC
Crosslee PLC

NEW PRODUCTS

ISSUES OF RELEVANCE TO THE WHITE GOODS MARKET
Extended Warranties
Fridge Mountains

8. The Global Market 54

INTRODUCTION

MAJOR COMPETITORS
Bosch-Siemens Hausgerдte GmbH
Candy SpA
General Electric Company
Merloni Elettrodomestici Group
Miele & Cie GmbH
ElcoBrandt Groupe
SMEG SpA
Beko
Daewoo Electronics Company

9. Forecasts
ECONOMIC FORECASTS

FORECASTS 2004 TO 2008
Table 28: The Forecast Total UK Household Appliances (White Goods) Market by Value at Current Prices (Јm at rsp), 2004-2008

FUTURE TRENDS
Home Laundry Appliances and Dishwashers
Cooking Appliances
Cooling Appliances

10. Company Profiles
Candy Holdings Ltd
Dixons Group Plc
Merloni Elettrodomestici Uk Ltd
Whirlpool (uk) Ltd

11. Further Sources
General Sources
Government Publications
Other Sources
Bonnier Information Sources
Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region









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