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Main Consumer Goods & Retail Retailing Corporate Hospitality Market Report 2006k
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Corporate Hospitality Market Report 2006k

DateNov, 2006
Pages0
Price / format€739 / Electronic

€739 

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Abstract:
 Corporate hospitality is not so much an industry in its own right as an activity conducted by organisations to entertain clients and staff through a variety of ways, which touches on several other industries. Corporate hospitality then becomes a measurable revenue stream for this.

These industries include sports organisations, catering organisations, conference and exhibition venues, and entertainment agents, to name the prime beneficiaries of organisations' hospitality budgets. However, there are some organisations for which corporate hospitality forms a prime revenue stream and these include event organisers and agents that specialise in corporate hospitality, building their businesses from organising events themselves, ticketing or catering.

Although corporate hospitality may provide important revenues to the organisations that service this marketing, it is an activity that is almost impossible to quantify. One market measure, the Bellwether Report prepared for the Institute of Practitioners in Advertising (IPA), includes corporate hospitality in a miscellany of `other' marketing activities, including expenditure on e-commerce, exhibitions, market research, newsletters, promotional material, public relations and sponsorship which, for 2005, comprised 24% of total marketing spending, 1% higher than in 2004. Without a detailed breakdown of budget allocations it is not possible to ascertain how much of the increase was accounted for by a growth in hospitality budgets.

However, it is clear that corporate hospitality is an essential part of the marketing mix. For many event organisers, it is an essential source of revenue — either directly or through contractors — being less likely to be affected by economic shifts, which could depress consumer spending.

For this reason, this report looks at corporate hospitality as a market in its own right and this report shows how the market has grown.

Because the market is primarily centred around events, there is a great deal of overlap with the events industry. Indeed, the industry's only trade association, The Corporate Event Association (CEA), merged in January 2006 with the Incentive Travel and Meetings Association (ITMA) to become Eventia, a new association to represent organisations that provide business solutions through the use of events. This follows a trend that is also becoming evident throughout the conferences and exhibitions market: it, too, is considering its activities as `events'.

In addition, hospitality is broadening to include `experiential' marketing, a new definition that describes activities where organisations have direct contact with clients through a range of activities. These include one-to-one meetings, and exhibitions that enable them to engage directly with the customer, and the customer with the product. This signals a response to increasing media fragmentation and, as corporate hospitality is an established marketing tool, it is likely that this will be included as a major component of this new category.








Table of contents:
 Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

MARKET TRENDS

The Personal Approach

Table 1: Is Corporate Hospitality an Essential Part of Doing Business? (% of respondents), 2004

Tailoring Hospitality to the Client

Experiential Marketing

Table 2: Main Marketing Activities Undertaken (% of respondents), 2006

Table 3: Experiential Marketing Will be One of the Big Growth Areas Over the Next 5 Years (% respondents agreeing/disagreeing), 2006

Outsourced Catering

New and Refurbished Venues

Emirates Stadium

Twickenham Rugby Ground

Ascot Racecourse

Wembley Stadium

ECONOMIC TRENDS

Population

Table 4: UK Resident Population Estimates by Sex (000), Mid-Years 2001-2005

Gross Domestic Product

Table 5: UK Gross Domestic Product at Current and Annual Prices (Јm), 2001-2005

Inflation

Table 6: UK Rate of Inflation (%), 2001-2005

Unemployment

Table 7: Actual Number of Unemployed Persons in the UK (million), 2001-2005

MARKET POSITION

The UK

Overseas

Table 8: Are You Travelling More or Less for Business Than in 2004/2005? (% of respondents), 2005/2006

Table 9: If You Are Travelling for Business More Than in 2004/2005, Why? (% of respondents), 2005/2006

2. Market Size

THE TOTAL MARKET

Table 10: The Total UK Corporate Hospitality Market by Value at Current Prices (Јm), 2001-2005

Figure 1: The Total UK Corporate Hospitality Market by Value at Current Prices (Јm), 2001-2005

BY MARKET SECTOR

Spectator Sports

Table 11: Most Appropriate Events for Corporate Hospitality by Type and Business Sector (% of respondents), 2004

Participation Events

High-Profile Events

Prestigious Events

3. Industry Background

Recent History

Number of Companies

REGIONAL VARIATIONS IN THE MARKETPLACE

Table 12: Most Appropriate Event for Corporate Hospitality by Region (% of respondents), 2004

DISTRIBUTION

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

The British Hospitality Association

Eventia

Meetings Industry Association

National Arenas Association

Society of Ticket Agents and Retailers

4. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Table 13: Top 15 Corporate Hospitality Companies by Turnover (Ј000), Latest Financial Year

Ambro Sports and Events Ltd

Company Structure

Current and Future Developments

Financial Results

Arena Event Services Group Ltd

Company Structure

Current and Future Developments

Financial Results

Compass Group PLC

Company Structure

Current and Future Developments

Financial Results

Events International Ltd

Company Structure

Current and Future Developments

Financial Results

Eventwise Ltd

Company Structure

Current and Future Developments

Financial Results

Keith Prowse Ltd

Company Structure

Current and Future Developments

Financial Results

Mike Burton Corporate Hospitality Ltd

Company Structure

Current and Future Developments

Financial Results

Sodexho Prestige Ltd

Company Structure

Current and Future Developments

Financial Results

Sportsworld Group Ltd

Company Structure

Current and Future Developments

Financial Results

Leading VENUES

Ascot Racecourse

Facilities

Additional

Catering

The Brit Oval

Facilities

Additional

Catering

Donington Park

Facilities

Additional

Catering

Emirates Stadium (Arsenal FC's Home Ground)

Facilities

Additional

Catering

Epsom Downs Racecourse

Facilities

Additional

Catering

Great Leighs Racecourse

Facilities

Additional

Catering

Lancashire County Cricket Club

Facilities

Additional

Catering

Manchester City Football Club

Facilities

Additional

Catering

Marylebone Cricket Club, Lord's Ground

Facilities

Additional

Catering

Millennium Stadium

Facilities

Additional

Catering

Old Trafford

Facilities

Additional

Catering

The Queen's Club

Facilities

Additional

Catering

Sandown Park Racecourse

Facilities

Additional

Catering

Wembley National Stadium

Facilities

Additional

Catering

OUTSIDE SUPPLIERS

MARKETING ACTIVITY

Trade Publications

Corporate Hospitality Monthly

Event

RSVP

Hollis Business Entertainment and Hollis Corporate Event Services

Blueboomerang.com

Awards Ceremonies

The Eventia Corporate Event Awards

Trade Shows

The National Venue Show

International Confex

RSVP

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

Visitors by Industry

Consumer Preferences

Table 14: Popularity of Sports Events — Paid to Watch, Participated in and Watched on TV (% of adults), 2005

7. Current Issues

Corporates vs Fans

At Work While at Play

Last Orders?

8. The Global Market

Introduction

9. Forecasts

INTRODUCTION

Economic Forecasts

Population

Table 15: Forecast UK Resident Population by Sex (000), Mid-Years 2006-2010

Gross Domestic Product

Table 16: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010

Inflation

Table 17: Forecast UK Rate of Inflation (%), 2006-2010

Unemployment

Table 18: Forecast Actual Number of Unemployed Persons in the UK (million), 2006-2010

FORECASTS 2006 to 2010

Table 19: The Forecast Total UK Corporate Hospitality Market by Value at Current Prices (Јm), 2006-2010

Market Growth

Figure 2: The Forecast Total UK Corporate Hospitality Market by Value at Current Prices (Јm), 2001-2010

FUTURE TRENDS

Trends in Catering

Super Casinos

2012 Olympics

Executive Jet Hire

Competitor Forecasts

10. Company Profiles

Aok Events Ltd

Cavendish Consultancy Ltd (the)

Compass Group Plc

Hubball & Associates Ltd

Sodexho Prestige Ltd

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Rebounds

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (Ј and Јbn), August 2005-2006

Fewer Adults Wish to Borrow

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), August 2005-2006

SPENDING FROM SAVINGS

Strong Recovery in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (Ј and Јbn), August 2005-2006

Savings Grow in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (Ј and %), August 2005-2006

12. Further Sources

Associations

Publications

Government Sources

General

Other

Bisnode Sources




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