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Main Consumer Goods & Retail Retailing Corporate Giftware Market Report 2007
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Corporate Giftware Market Report 2007

DateJan, 2007
Pages0
Price / format€774 / Electronic

€774 





Abstract:
In 2005, This report estimates that the corporate giftware market was worth Ј1.05bn, virtually static from the year before.

The purpose of corporate giftware can be to secure new customers, reward existing customers, increase distribution, motivate staff, and increase brand and company awareness. Promotional products are generally items that are imprinted with a logo or slogan and given out to promote a company, service, product, achievement or event. In such a competitive and over supplied market, sourcing companies are constantly looking for originality and novelties to attract their corporate customers. However, stalwarts such as mugs and desktop accessories remain popular choices and have the advantage of being used, and seen, frequently. Valuable and/or enduring gifts, such as fine wines and crystal, are more a gesture of appreciation than a promotional ploy, although, of course, the goodwill behind their giving will not go unnoticed by the recipient.

The giving of corporate giftware should be mindful of etiquette. Company policy on both giving and receiving corporate giftware, other than cheap gimmicks, should be checked and care exercised to ensure that the giving of gifts will not be construed as bribery, too personal in nature or too ostentatious.

Traditional companies active in the corporate, as well as consumer, giftware sectors have not found trading easy in recent years, especially those luxury goods companies such as Waterford Wedgwood PLC and Portmeirion PLC that are highly reliant on the US consumer market. Both companies have seen an upturn in their most recent trading figures, but the fact remains that they face ever-tougher competition from overseas manufacturers, which can produce quality giftware on much lower overheads. Furthermore, the UK has a trade deficit in most categories of giftware products, with the exception of jewellery.

The retail market, too, has experienced a slowdown in its growth rate, with a knock-on effect on the corporate giftware operations of traditional retailers such as Debenhams, Marks & Spencer, Next, Boots, House of Fraser and John Lewis. However, these high-street retailers have successfully taken on the challenge presented by online-only retailers, and figures released by National Statistics show that online sales exceeded Ј100bn for the first time in 2005 — a 56% increase on the previous year. The Internet also offers the opportunity for clients to take part in online tendering, whereby prospective buyers can submit requests for proposals to meet their corporate and promotional giftware requirements and select appropriate options from suppliers' offers.

This serves to make an already oversupplied market still more competitive, and an increase in value sales of corporate and promotional giftware of any significance is not anticipated in the short and medium term. However, a major event such as the London Olympics 2012 offers huge potential for promotional giftware, the supply of uniforms, branded T-shirts and other memorabilia.








Table of contents:
1. Market Definition

Report Coverage

MARKET SECTORS

Desktop Accessories/Stationery

Clothing

Ceramic and Glassware

Electronic Goods

Confectionery and Food and Drink

Small Leather Goods

Jewellery

Umbrellas

Other Miscellaneous

Market TRENDS

Seasonal Trends

Changing Employment Patterns

Economic TRENDS

Gross Domestic Product

Table 1: UK Gross Domestic Product at Current and Annual Prices (Јm), 2001-2005

Inflation

Table 2: UK Rate of Inflation (%), 2001-2005

Unemployment

Table 3: Actual Number of Unemployed Persons in the UK (million), 2001-2005

Business Confidence

MARKET POSITION

The UK

Corporate Hospitality

Gift Vouchers

Overseas

2. Market Size

The Total Market

Table 4: The Total UK Market for Corporate Giftware by Sector by Value at Current Prices (Јm at rsp), 2006

Figure 1: The Total UK Market for Corporate Giftware by Sector by Value at Current Prices (Јm at rsp), 2006

Manufacturers' Sales of Giftware

Ceramic Household and Ornamental Articles

Table 5: UK Manufacturing Sales of Ceramic Household and Ornamental Articles by Value (Ј000), 2002-2004

Hollow Glass

Table 6: UK Manufacturers' Sales of Hollow Glassware by Value (Ј000), 2002-2004

Jewellery

Table 7: UK Manufacturers' Sales of Jewellery and Related Articles by Value (Ј000), 2002-2004

Leather Articles

Table 8: UK Manufacturers' Sales of Leather Articles† by Value (Ј000), 2002-2004

Overseas Trade

Table 9: UK Imports and Exports of Giftware by Sector by Value (Јm), 2004 and 2005

Imports and Exports by Product Sector

Ceramic Products

Glass and Glassware

Jewellery

Leather and Leather Goods

3. Industry Background

Recent History

Industry Synopsis

Table 10: Turnover and Pre-Tax Profit of Manufacturers of Giftware (Ј000), 2006

Number of Companies

REGIONAL VARIATIONS IN THE MARKETPLACE

Distribution

HOW ROBUST IS THE MARKET?

LEGISLATION

TRADE ASSOCIATIONS

The British Jewellery, Giftware & Finishing Federation

British Promotional Merchandise Association Ltd

European Promotional Products Association

The Giftware Association

Institute of Sales Promotion

Licensing Industry Merchandisers' Association

PROMOTA

The Voucher Association

4. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Antler Ltd

Company Structure

Current and Future Developments

Financial Results

Aquascutum Ltd

Company Structure

Current and Future Developments

Financial Results

Firebrand Promotions Ltd

Company Structure

Current and Future Developments

Financial Results

4imprint Group PLC

Company Structure

Current and Future Developments

Financial Results

Portmeirion Group PLC

Company Structure

Current and Future Developments

Financial Results

Table 11: Portmeirion Group PLC's Financial Results (Ј000), 6 Months Ending June 2005 and 2006

Signet Group PLC

Company Structure

Current and Future Developments

Financial Results

Table 12: Signet Group PLC's UK Turnover by Store (Јm and %), Years Ending January 2005 and 2006

Waterford Wedgwood PLC

Company Structure

Current and Future Developments

Financial Results

Table 13: Waterford Wedgwood PLC's Global Financial Results (_m), Years Ending March 2005 and 2006

Other Promotional Companies

Allwag Promotions Ltd

Amazon.co.uk

Apple Computer Inc

Argos Business Solutions

Argon Promotions

Business Gifts Supplier

Carole Group Ltd

Corporate Merchandise Company

Elite Business Gifts

EMC Advertising Gifts

Hanover House UK Ltd

Hotline Group

The Incentive Group of Companies

Involution Ltd

Marketing in Mind

Mikkis Mouse Mats

Oakthrift PLC

Procurement International

Prodir Ltd

Promotional Candy Company Ltd

Sincerely Sorry

Zippo UK Ltd

OUTSIDE SUPPLIERS

Ceramics and Glassware

Clothing and Textiles

Jewellery

Leather Goods

Logistics

Paper-Based Accessories

Software

MARKETING ACTIVITY

Main Media Advertising Expenditure

Table 14: Main Media Advertising Expenditure on Promotional Products (Ј000), Years Ending June 2005 and 2006

Recent Promotions

Publications

Online Resources

Tarsus Group PLC

Sales Promotion

Exhibitions

UK Exhibitions

International Direct Marketing Fair

PROMOTA

Promotional Marketing Exhibition

National Incentive Show

Spring and Autumn Fairs

International Exhibitions

Ambiente Frankfurt

China Sourcing Fair

Gifts & Premium

Hong Kong Gifts & Premium Fair

Mega Show Part 1

The Motivation Show

New York International Gift Fair

PSI

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

Corporate Gift-Giving Etiquette

7. Current Issues

CLOSURES, MERGERS AND ACQUISITIONS

4imprint Group PLC

Russell Europe Ltd

Waterford Wedgwood PLC

Dartington Crystal Group Ltd

A&G Group

MW Group Ltd

Signet Group PLC

Home Retail Group

BOARD AND SENIOR MANAGEMENT CHANGES

Portmeirion Group PLC

Waterford Wedgwood PLC

Signet Group PLC

British Promotional Marketing Association

New Products

Anatomicals

Eco Incentives

8. The Global Market

Cultural Gift-Giving Etiquette

The UK Export Market

Manufacture of Giftware

Table 15: Exports of Gifts and Housewares From Chinese Mainland by Value ($000), 10 Months Ending October 2005 and 2006

SELECTED GLOBAL COMPETITORS

Asia Incentives Ltd

Asia Success Industrial Ltd

Sammill Ltd

Acota (Far East) Ltd

APM Corporate Gifts Group

Dieckmann GmbH

Kцnitz Porzellan GmbH

Anga Bisuterнa SL

Prime Resources Corporation

9. Forecasts

ECONOMIC FORECASTS

Global Economic Climate

UK Economic Climate

Inflation

Table 16: Forecast UK Rate of Inflation (%), 2006-2010

Gross Domestic Product

Table 17: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010

Forecasts 2007 to 2011

Table 18: The Total Forecast UK Market for Corporate Giftware by Value (Јm at rsp), 2007-2011

Market Growth

Figure 2: The Total Forecast UK Market for Corporate Giftware by Value (Јm at rsp), 2006-2011

Future Trends

Threats to the Corporate Giftware Market

Bespoke Versus High-Volume Gifts

Electrical Products Increase in Popularity

10. Company Profiles

Aquascutum Ltd

4imprint Group Plc

Portmeirion Group PLC

Signet Group Plc

Waterford Wedgwood PLC

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Slips Slightly

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (Ј and Јbn), November 2005-2006

Significantly More Adults Are Willing to Borrow

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), November 2005-2006

SPENDING FROM SAVINGS

Little Change in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (Ј and Јbn), November 2005-2006

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (Ј and %), November 2005-2006

12. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Bisnode Sources







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