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Corporate Giftware Market Report 2007
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Retailing / REPORT INFORMATION
Corporate Giftware Market Report 2007
Date
Jan, 2007
Pages
0
Price / format
€774 / Electronic
€774
Report Information
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Custom-Tailored Research
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Product Trade Lead
Abstract:
In 2005, This report estimates that the corporate giftware market was worth Ј1.05bn, virtually static from the year before.
The purpose of corporate giftware can be to secure new customers, reward existing customers, increase distribution, motivate staff, and increase brand and company awareness. Promotional products are generally items that are imprinted with a logo or slogan and given out to promote a company, service, product, achievement or event. In such a competitive and over supplied market, sourcing companies are constantly looking for originality and novelties to attract their corporate customers. However, stalwarts such as mugs and desktop accessories remain popular choices and have the advantage of being used, and seen, frequently. Valuable and/or enduring gifts, such as fine wines and crystal, are more a gesture of appreciation than a promotional ploy, although, of course, the goodwill behind their giving will not go unnoticed by the recipient.
The giving of corporate giftware should be mindful of etiquette. Company policy on both giving and receiving corporate giftware, other than cheap gimmicks, should be checked and care exercised to ensure that the giving of gifts will not be construed as bribery, too personal in nature or too ostentatious.
Traditional companies active in the corporate, as well as consumer, giftware sectors have not found trading easy in recent years, especially those luxury goods companies such as Waterford Wedgwood PLC and Portmeirion PLC that are highly reliant on the US consumer market. Both companies have seen an upturn in their most recent trading figures, but the fact remains that they face ever-tougher competition from overseas manufacturers, which can produce quality giftware on much lower overheads. Furthermore, the UK has a trade deficit in most categories of giftware products, with the exception of jewellery.
The retail market, too, has experienced a slowdown in its growth rate, with a knock-on effect on the corporate giftware operations of traditional retailers such as Debenhams, Marks & Spencer, Next, Boots, House of Fraser and John Lewis. However, these high-street retailers have successfully taken on the challenge presented by online-only retailers, and figures released by National Statistics show that online sales exceeded Ј100bn for the first time in 2005 — a 56% increase on the previous year. The Internet also offers the opportunity for clients to take part in online tendering, whereby prospective buyers can submit requests for proposals to meet their corporate and promotional giftware requirements and select appropriate options from suppliers' offers.
This serves to make an already oversupplied market still more competitive, and an increase in value sales of corporate and promotional giftware of any significance is not anticipated in the short and medium term. However, a major event such as the London Olympics 2012 offers huge potential for promotional giftware, the supply of uniforms, branded T-shirts and other memorabilia.
Table of contents:
1. Market Definition
Report Coverage
MARKET SECTORS
Desktop Accessories/Stationery
Clothing
Ceramic and Glassware
Electronic Goods
Confectionery and Food and Drink
Small Leather Goods
Jewellery
Umbrellas
Other Miscellaneous
Market TRENDS
Seasonal Trends
Changing Employment Patterns
Economic TRENDS
Gross Domestic Product
Table 1: UK Gross Domestic Product at Current and Annual Prices (Јm), 2001-2005
Inflation
Table 2: UK Rate of Inflation (%), 2001-2005
Unemployment
Table 3: Actual Number of Unemployed Persons in the UK (million), 2001-2005
Business Confidence
MARKET POSITION
The UK
Corporate Hospitality
Gift Vouchers
Overseas
2. Market Size
The Total Market
Table 4: The Total UK Market for Corporate Giftware by Sector by Value at Current Prices (Јm at rsp), 2006
Figure 1: The Total UK Market for Corporate Giftware by Sector by Value at Current Prices (Јm at rsp), 2006
Manufacturers' Sales of Giftware
Ceramic Household and Ornamental Articles
Table 5: UK Manufacturing Sales of Ceramic Household and Ornamental Articles by Value (Ј000), 2002-2004
Hollow Glass
Table 6: UK Manufacturers' Sales of Hollow Glassware by Value (Ј000), 2002-2004
Jewellery
Table 7: UK Manufacturers' Sales of Jewellery and Related Articles by Value (Ј000), 2002-2004
Leather Articles
Table 8: UK Manufacturers' Sales of Leather Articles† by Value (Ј000), 2002-2004
Overseas Trade
Table 9: UK Imports and Exports of Giftware by Sector by Value (Јm), 2004 and 2005
Imports and Exports by Product Sector
Ceramic Products
Glass and Glassware
Jewellery
Leather and Leather Goods
3. Industry Background
Recent History
Industry Synopsis
Table 10: Turnover and Pre-Tax Profit of Manufacturers of Giftware (Ј000), 2006
Number of Companies
REGIONAL VARIATIONS IN THE MARKETPLACE
Distribution
HOW ROBUST IS THE MARKET?
LEGISLATION
TRADE ASSOCIATIONS
The British Jewellery, Giftware & Finishing Federation
British Promotional Merchandise Association Ltd
European Promotional Products Association
The Giftware Association
Institute of Sales Promotion
Licensing Industry Merchandisers' Association
PROMOTA
The Voucher Association
4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Antler Ltd
Company Structure
Current and Future Developments
Financial Results
Aquascutum Ltd
Company Structure
Current and Future Developments
Financial Results
Firebrand Promotions Ltd
Company Structure
Current and Future Developments
Financial Results
4imprint Group PLC
Company Structure
Current and Future Developments
Financial Results
Portmeirion Group PLC
Company Structure
Current and Future Developments
Financial Results
Table 11: Portmeirion Group PLC's Financial Results (Ј000), 6 Months Ending June 2005 and 2006
Signet Group PLC
Company Structure
Current and Future Developments
Financial Results
Table 12: Signet Group PLC's UK Turnover by Store (Јm and %), Years Ending January 2005 and 2006
Waterford Wedgwood PLC
Company Structure
Current and Future Developments
Financial Results
Table 13: Waterford Wedgwood PLC's Global Financial Results (_m), Years Ending March 2005 and 2006
Other Promotional Companies
Allwag Promotions Ltd
Amazon.co.uk
Apple Computer Inc
Argos Business Solutions
Argon Promotions
Business Gifts Supplier
Carole Group Ltd
Corporate Merchandise Company
Elite Business Gifts
EMC Advertising Gifts
Hanover House UK Ltd
Hotline Group
The Incentive Group of Companies
Involution Ltd
Marketing in Mind
Mikkis Mouse Mats
Oakthrift PLC
Procurement International
Prodir Ltd
Promotional Candy Company Ltd
Sincerely Sorry
Zippo UK Ltd
OUTSIDE SUPPLIERS
Ceramics and Glassware
Clothing and Textiles
Jewellery
Leather Goods
Logistics
Paper-Based Accessories
Software
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 14: Main Media Advertising Expenditure on Promotional Products (Ј000), Years Ending June 2005 and 2006
Recent Promotions
Publications
Online Resources
Tarsus Group PLC
Sales Promotion
Exhibitions
UK Exhibitions
International Direct Marketing Fair
PROMOTA
Promotional Marketing Exhibition
National Incentive Show
Spring and Autumn Fairs
International Exhibitions
Ambiente Frankfurt
China Sourcing Fair
Gifts & Premium
Hong Kong Gifts & Premium Fair
Mega Show Part 1
The Motivation Show
New York International Gift Fair
PSI
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
Corporate Gift-Giving Etiquette
7. Current Issues
CLOSURES, MERGERS AND ACQUISITIONS
4imprint Group PLC
Russell Europe Ltd
Waterford Wedgwood PLC
Dartington Crystal Group Ltd
A&G Group
MW Group Ltd
Signet Group PLC
Home Retail Group
BOARD AND SENIOR MANAGEMENT CHANGES
Portmeirion Group PLC
Waterford Wedgwood PLC
Signet Group PLC
British Promotional Marketing Association
New Products
Anatomicals
Eco Incentives
8. The Global Market
Cultural Gift-Giving Etiquette
The UK Export Market
Manufacture of Giftware
Table 15: Exports of Gifts and Housewares From Chinese Mainland by Value ($000), 10 Months Ending October 2005 and 2006
SELECTED GLOBAL COMPETITORS
Asia Incentives Ltd
Asia Success Industrial Ltd
Sammill Ltd
Acota (Far East) Ltd
APM Corporate Gifts Group
Dieckmann GmbH
Kцnitz Porzellan GmbH
Anga Bisuterнa SL
Prime Resources Corporation
9. Forecasts
ECONOMIC FORECASTS
Global Economic Climate
UK Economic Climate
Inflation
Table 16: Forecast UK Rate of Inflation (%), 2006-2010
Gross Domestic Product
Table 17: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010
Forecasts 2007 to 2011
Table 18: The Total Forecast UK Market for Corporate Giftware by Value (Јm at rsp), 2007-2011
Market Growth
Figure 2: The Total Forecast UK Market for Corporate Giftware by Value (Јm at rsp), 2006-2011
Future Trends
Threats to the Corporate Giftware Market
Bespoke Versus High-Volume Gifts
Electrical Products Increase in Popularity
10. Company Profiles
Aquascutum Ltd
4imprint Group Plc
Portmeirion Group PLC
Signet Group Plc
Waterford Wedgwood PLC
11. Consumer Confidence
METHODOLOGY
KEY FINDINGS THIS QUARTER
THE WILLINGNESS TO BORROW
Confidence Slips Slightly
Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (Ј and Јbn), November 2005-2006
Significantly More Adults Are Willing to Borrow
Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), November 2005-2006
SPENDING FROM SAVINGS
Little Change in Spending from Savings
Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (Ј and Јbn), November 2005-2006
Saving Grows in Relative Importance
Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (Ј and %), November 2005-2006
12. Further Sources
Associations
Publications
General Sources
Government Sources
Other Sources
Bisnode Sources
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