Abstract:
A comprehensive strategic analysis of the K-12 market (total combined manufacturers’ sales) for school and school-related products, including general supplies, back-to-school, planners and organizers, educational materials, arts and crafts, and toys, gifts and novelty items.
The U.S. K-12 School Products Market Assessment is a comprehensive strategic analysis of the manufacturers’ sales market for school and school-related products, including general supplies, back-to-school items, planners and organizers, educational materials, arts and crafts, and toys, gifts and novelty items. It is based on the perspective of manufacturers and suppliers, and therefore, represents the cumulative opinion of key players regarding important issues that face companies serving the market. This report includes fact and opinion-based information and is presented with charts, discussion, and analysis that describes and assesses the raw data. Issues addressed in this study include:
Market size, in dollars, at the manufacturer sales level (total industry sales by manufacturers and U.S. suppliers of school products).
Market segmentation by product category.
Market growth.
Competitors and market shares.
Discussion of distribution channels.
Profitability trends and expectations.
Market trends and dynamics affecting the industry.
Key factors for successful participation in the market.
Opportunities and challenges facing market participants.
Scope.
The information in this study pertains to the U.S. market for school products only. Issues that are addressed in the present refer to the calendar year 2001 this study also addresses past and future trends and growth patterns for three years prior and the foreseeable future. The information in this study is derived from the perspective of manufacturers and suppliers of school and school-related products, and it does not include retail data (e.g., point-of-sale data) or consumer information (e.g., focus groups, mail surveys, etc.), unless otherwise noted in the report. Please see the market definition on page eight for a list of product categories that are included and not included as part of this market assessment.
Research timeframe.
The research for this report was conducted over an eight-week period from June to July, 2001.
Table of contents:
Introduction 4-5
Description of the report 4
Contents 4
Scope 4
Research timeframe 4
Introduction to Acclaro Growth Partners 5
Description 5
Contact information 5
Other reports available 5
Executive summary 6-7
U.S. K-12 School Products Market Assessment 8-30
Market definition 8
Products included in this report 8
Products not included in this report 8
Market size analysis 9
Market size, and discussion 9
Market segmentation analysis, by product 10-13
Market percentage break-down by product category 10
Discussion of product category segments 10-13
School supplies, general 10
Back-to-school products 10-11
Educational materials 11
Planners and organizers 12
School arts and crafts supplies 12
Toys and miscellaneous school-related gift and novelty items 13
Market growth analysis 14
Discussion of market growth 14
Product segment relative growth chart – year 2000-2001 14
Supplier participation analysis 15-16
Market share analysis 15
Competitive assessment 16
Discussion of distribution channels 17-18
Retail – chains 17
Direct to institutions and teacher stores 17
School supply distributors and catalogs 18
Independent retailers 18
The Internet 18
Market profitability assessment 19-21
Overall market profitability 19
Factors affecting profit margins 19-21
Market trends assessment 22-23
Hot products and licenses 22
Increased emphasis on fashion 22
Increased use of technology in learning environments and products 22
E-commerce 23
School and enrollment growth 23
Back-to-school market 23
Key factors for successful participation in the market 24
Opportunities, challenges, implications, and options for
market participants 25-30
Disclaimers 31
Addendum 1 32-42
Brief overview of key competitors in the school products market.
Addendum 2 43-61
List of manufacturers serving the school products market and products offered.
Consumer Goods & Retail 