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Main Consumer Goods & Retail Personal care HomeTrend Forecast: Inside the Heads and Homes of HomeTrend Influentials
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HomeTrend Forecast: Inside the Heads and Homes of HomeTrend Influentials

DateSep, 2004
Pages75
Price / format€1069 / Electronic

€1 069 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 This report provides a comprehensive overview of a key consumer segment -- HomeTrend Influentials (HIPsters). Any home goods manufacturer or retailer must understand HIPsters because they are the consumers who are the first to jump on important new home-related trends, are the initial adopters of important new products for the home, and are sought out by mainstream consumers for opinions and advice about home products and home decorating.

Based on in-depth in-home interviews with twelve HIPsters, this report details who the HomeTrend Influentials are, what they are buying, how they are furnishing and decorating their homes, and what trends they are embracing.

The report is written and edited by A.J. Riedel who has more than fifteen years of professional experience in the home goods and housewares industries and is a highly regarded marketing authority, forecaster of consumer trends, and advisor to many housewares companies.










Table of contents:
 - Introduction
Background
Methodology
Hometrend Influentials Panel Membership Criteria
Meet The Hipsters

- The Hipster Home
Meet Cw
Meet Al
Meet Ke

- The Hipster Mind Set
Where They Get Their Ideas And Inspiration
How They Feel About Their Homes
What Is Important To Them
Personality Traits

- What Hipsters Are Buying
New Products That Hipsters Are Embracing
New Home; New Stuff
Window Treatments
Appliances
Bedroom Furniture And Bedding
Bookshelves And Desks
Closet Systems
Upholstered Furniture
Chairs
Consumer Electronics
Entertainment Centers
Computers And Accessories
Cookware
Lamps And Lighting Fixtures
Patio Furniture

- Hipster Home Trends
Hard Wood Floors And Area Rugs
Ceramic Tile In The Bathrooms
Professional Quality Stove Tops
White Or Cherry Cabinet Finishes
Black Or Stainless Steel Major Appliances
Granite Counters
Uncluttered Kitchen Counters
New Master Bedrooms And Baths
Improvements To The Laundry Room

- Hipster Habits And Practices
Food Prep
Home Entertaining
Housecleaning
Eating And Exercise Habits
Hobbies

- Changes In Hipsters Habits And Practices
Changes In The Types Of Food
Changes In Food Prep Practices
Changes In Garment Care








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