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Office Supplies - US

DateFeb, 2006
Pages83
Price / format$2995 / Online Download
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Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 The office supply market is fragmented, with large chains, discount clubs, independent stores, supermarkets, drug stores, and other outlets fighting for market share. Staples, Office Depot, and OfficeMax, the three largest office supply chains, compete against discount clubs (such as Sam’s Club) for the budgets of both consumers and small businesses.

Consolidation of smaller players, along with an increasingly commoditized market, are likely trends in the next few years. Mintel believes national office supply chains and discount clubs will offer increasingly similar product lines at discounted price points, gobbling up sales from independent suppliers.

The report examines the following aspects of office supplies:
  • primary market factors that have driven and will continue to drive sales growth in the category
  • demographics of office supply shoppers, including the influences of gender, age, marital and family status, number of people in the household, income, and race/ethnicity
  • shopping patterns of office supply shoppers
  • financial history and future business plans of office supply stores
  • overview of new product rollouts at office supply stores throughout 2005
Mintel clearly identifies the principal external factors driving or curtailing sales growth in office supplies. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by product type. Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales in the office supplies market, revealing potential opportunities for growth and product development.


Table of contents:
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms


Executive Summary
A strong, steady market aided by social and economic trends
Sales growth coming from all three segments
A very fragmented market underscores opportunity and risk for all
Staples and Office Depot build brand awareness and customer loyalty
Consumers show little preference when selecting an office retailer
Commoditization and competition will force big-box retailers to attempt to identify new avenues of revenue and differentiation
Steady real growth expected


Market Drivers
Sales primarily track real GDP growth
Figure 1: Key economic indicators (gross domestic product, disposable personal income, savings, unemployment), 1999-2005
Moore’s Law and the technological treadmill
Figure 2: Transistors contained on computer processors, by year launched, 1971-2003
Increased market penetration of the personal computer drives sales
Figure 3: Household ownership of personal computers, digital still cameras and ink jet printers, 2001-05
Small businesses are a steady growth market
Ethnicity and immigration play a role in the number of small businesses
Figure 4: U.S. population, by age and race/ethnic origin, 2005
Home-based offices
Telecommuting trends
Paper consumption and related consumables


Market Size and Trends
Market size
Figure 5: Total U.S. retail sales of office supplies, at current and constant prices, 1999-2005
Figure 6: Graph: Total U.S. retail sales of office supplies, at current and constant prices, 1999-2005
Market trends
Figure 7: Alternate view of total U.S. sales of office supplies, at current and constant prices, 1999-2004

Market Segmentation
Overall
Figure 8: Sales of total office supplies, segmented by accessories, technology and furniture, 2003 and 2005
Office accessories
Figure 9: Sales of office accessories, at current and constant prices, 1999-2005
Office technology
Figure 10: Total sales of office technology, at current and constant prices, 1999-2005
Office furniture
Figure 11: Sales of office furniture, at current and constant prices, 1999-2005

Supply Structure/Retail Distribution
Overview of companies and brands
Figure 12: U.S. sales of office supplies, by suppliers and retail channels, 2002 and 2004
Figure 13: Graph: U.S. sales of office supplies, by suppliers and retail channels, 2004
Figure 14: Number of outlets by type of office supply store, 2004
Alternate view of the distribution channel
Figure 15: Alternate view of total U.S. sales of office supplies, by distribution channel, 2004
Office supply stores
Staples
Office Depot
OfficeMax
Warehouse Clubs
Figure 17: Top warehouse clubs, by sales, 2002 and 2004
BJ’s Wholesale
Costco
SAM’S CLUB
Mass merchandisers
Wal-Mart
Target
Supermarkets
Figure 16: Sales of the leading supermarket chains in the U.S., 2004
Drug stores
Figure 17: Sales of the leading drug store chains in the U.S., 2004.
Internet-based office merchandise retailers
BuyOnlineNow.com
DiscountOfficeSupplies.com
eOfficeDirect.com
Contract specialists
Specialty retailers


Advertising and Promotion
Staples embraces a broad strategy
Office Depot launches major initiatives
OfficeMax goes local


The Consumer
Introduction
Description of section
Figure 18: Purchase of office supplies, by usage, December 2005
Figure 19: Graph: Purchase of office supplies, by usage, December 2005
Figure 20: Purchase of office supplies, by age, December 2005
Figure 21: Purchase of office supplies, by income, December 2005
Figure 22: Purchase of office supplies, by race/ethnicity, December 2005
Figure 23: Purchase of office supplies, by employment status, December 2005
Types of product purchases
Figure 24: Purchase of office accessories, furniture, technology and services, December 2005
Figure 25: Purchase of office accessories, furniture, technology and servics, by age, December 2005
Figure 26: Purchase of office accessories, furniture, technology and services, by income, December 2005
Figure 27: Purchase of office accessories, furniture, technology and services, by employment status, December 2005
Where respondents bought their product
Figure 28: Types of stores where respondents purchase office supplies, December 2005
Figure 29: Types of stores where respondents purchase office supplies, by gender, December 2005
Figure 30: Types of stores where respondents purchase office supplies, by income, December 2005
Figure 31: Types of stores where respondents purchased office supplies, by race/ethnicity, December 2005
Figure 32: Types of stores where respondents purchased office supplies, by employment status, December 2005
Figure 33: Types of stores where respondents purchased office supplies, by region, December 2005
Reasons for office supply purchases
Figure 34: Reasons for office supply purchases, December 2005
Figure 35: Reasons for office supply purchases, by gender, December 2005
Figure 36: Reasons for office supply purchases, by age, December 2005
Figure 37: Reasons for office supply purchases, by employment status, December 2005
Summary


Future and Forecast
Future trends
Fighting commoditization
More about channel competition
Single sourcing might help big-box office suppliers
Independents strike back
Broadening service lines to increase revenue and differentiation
Appealing to minorities and women
More private label goods
Market forecast
Office supplies
Figure 38: Forecast of total U.S. sales of office supplies, at current and constant prices, 2005-10
Figure 39: Graph: Total U.S. sales of office supplies, 1999-2005, and forecast, 2005-10
Office accessories
Figure 40: Forecast of U.S. sales of office accessories, at current and constant prices, 2005-10
Office technology
Figure 41: Forecast of U.S. sales of office technology, at current and constant prices, 2005-10
Office furniture
Figure 42: Forecast of U.S. sales of office furniture, at current and constant prices, 2005-10
Forecast Factors


Appendix: Trade Associations


Appendix: Research Methodology
Consumer Research
Datascension, Inc. and Harris Interactive Service Bureau
Greenfield Online
ICR Surveys EXCEL
Simmons National Consumer Surveys
Technometrica TechnoExpresssm
Trade Research
Informal trade research
Formal trade research
Desk & Internet Research
Sources
Definitions
Forecasts


Appendix: What is Mintel?
Mintel Group
Mintel Reports
Mintel Premier
Mintel GNPD
Mintel Menu Insights
Mintel Comperemedia
Mintel Custom Solutions




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