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Main Consumer Goods & Retail Other Consumer Goods Interiors to 2004: Global Lifestyles and Attitudes
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Interiors to 2004: Global Lifestyles and Attitudes

DateJan, 2002
Pages0
Price / format€3900 / Hard Copy
€3900 / CD ROM

€3 900 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 The most important global consumer lifestyles and attitudes for the coming years, including sociological backgrounds, concepts and atmospheres, colours and colour harmonies, materials and graphics and forms.

CD Report: The main report and license to use content for internal and external presentations.

CD Tools: All high-resolution and printable images and "cut and paste" tools (MS PowerPoint and MS Word).

Additional: Colour cards with colour references.

Focus: Consumer lifestyles and attitudes

Consumer target: Grown-ups (15-80 years)

Approach: Cross industrial and Global

Languages: English and French

Our latest reports show, in words and images, consumer lifestyles and their future evolution. Information contained in each of the reports is drawn from sociological research and analysed by a team of experts coming from leading trend agencies and creative marketing.

It is then combined with the latest communication technologies to form a complete visual package that identifies the key drivers shaping consumer attitudes in the months and years ahead. Equally important is the advice on how to use this information in actual product development strategies, including key shapes, aspects, graphics, colours and materials.


Why?

Understand consumer lifestyles to better anticipate future evolution and to co-ordinate, identify and target different consumer attitudes with corresponding product mix.

Sparkle ideas for innovative product development and creative projects.

Improve communication between sales/marketing/design and clients/suppliers by providing elements for creation of high-quality briefings and powerful presentations.


Who should use the reports?

The majority of our clients are international brand leaders whose products span industries and continents. Organisations that need to be aware of changing consumer attitudes and apply this information to their new product development programmes.

We are currently helping global leaders in Cosmetics, Fashion retail, Textiles and finishing's, Automotives, Lingerie, Electronics/household appliances and Colour chemicals.

Core users include:
Design, Marketing, Creative Directors
Design teams, Product developers
Marketing, Press and Research teams
Head of Sales, Brand managers
Design and creative consultants


What the clients say?

"We will definitely use many of the images and keywords from the power point files in our next group presentation, which will save us a lot of time compared to how we do things now!"
Trend coordinating manager, Department stores, London.

"At last I have seen it. Congratulations, you have done a great job. The images are fresh, clear and new, never seen before."
Product Trend Director, Global fashion brand, New York.

"During concept research, an in-depth analysis is performed on all factors that may influence the product in terms of form, color, material and use: the cultural meaning of the product itself. For us it's very important the trend research and the development of life style panels as the beginning of a new design research. Your reports are very helpful to create these panel presentations. "
General Manager,Automotive Design consultancy, Italy

"We get most of our updated fashion inspirations from travels, fairs, magazines, websites etc. It is a constant jungle out there. What your reports do, is the give us the Large Picture of what's coming in the Long Term, something we have not found anywhere else. And the cross industry approach with the information from cosmetics and interiors is really appreciated by my team."
Design Director, Retailer, Sweden.

"Visually very impacting, love the lifestyle socio write-ups. and the way the stories and themes flow. "
Marketing Manager, Luxury Brand, Paris.

"I used to use (Competing trend agency in Paris) before each buyer presentation. some buyers (mainly the younger buyer generation) loved using this kind of thing and understood it, the older buyers just looked at us blankly. so we became selective very quickly. when aimed at the right buyer the success was amazing. we were always 1 step ahead of the other trading companies in HK. and considering that trading companies are dying in HK, customer service, trend prediction and production development is something that is becoming an integral part of most retail suppliers. which is excellent for you!"
General Merchandising Manager, Trading Group, Hong Kong.


What you will receive?

The report is sent to you directly on Cd-roms. For your convenience, and to save you time in preparing presentations: MS Power point and MS Word Document formats are included. As well as this, the Cd-roms contain all images created in-house for the reports, in hi-resolution formats for high-quality and printable standards. You are free to reproduce these images, along with the rest of the report (a licence is included to do just this), enabling you to copy images and text straight into presentations. As well as electronic information, you will also receive actual colour swatches.




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