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Main Consumer Goods & Retail Household ILVA's Entry Into the UK
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ILVA's Entry Into the UK

DateAug, 2006
Pages30
Price / format$1895 / Online Download

$1 895 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Introduction

Verdict Research: Following the much anticipated opening of its first UK store in Thurrock, near London, ILVA has widely being touted as the biggest development in the UK furniture sector since the arrival of IKEA nineteen years ago. But what are the potential ramifications for competitors in the sector?

Scope
  • The proposition section of the report includes analysis from store visits and an interview with ILVA chief executive Martin Toogood.
  • Verdict's own in-house analysis and extensive proprietary database, alongside a rigorous financial modelling process is used to forecast future sales.
Highlights

Provided the Danish furniture retailer's formula delivers on all its promises and proves to be a success in the marketplace under present market conditions ILVA could become the fifth largest furniture retailer in the UK by 2011.

ILVA could deliver sales densities of more than twice the sector average within the next five years to be on a par with IKEA and DFS.

The key strengths of ILVA's proposition pick up on the areas where most furniture retailers have only made limited progress in. These are inspirational store environments with an emphasis on product rather than price; a strong emphasis on service; and an extensive offer targeted across all spectrums of the underserved middle market.

Reasons to Purchase
  • Quantify the scale of the potential threat that ILVA poses to existing furniture retailers in the UK.
  • Obtain a solid understanding of the operations and proposition of the latest entrant into the furniture market.
  • Benchmark key aspects of ILVA's existing proposition to benchmark against improvements in leading furniture retailers.



Table of contents:
VERDICT VIEW
CATALYST
SUMMARY


ANALYSIS
The Danish connection
Company history
Furniture market overview
Key demand drivers
Assessing ILVA's entry into the UK
Identifying the gap in the market
There are three key reasons behind ILVA's decision to enter the UK
Potential target audience
The ILVA proposition
The stores
Thurrock store layout
Store navigation
Price architecture
Products
Service and delivery
Future progression
Future expansion
Store criteria
SWOT Analysis
Market impact
Implications for competitors
Five year projections
Scenario one: Low outcome
Scenario two: High outcome

ACTIONS
Implications of ILVA's entry into the UK furniture market


List of Tables
Table 1: ILVA key competitors' target market and propositions
Table 2: Potential ILVA target expansion locations 2006-2011
Table 3: General assumptions for scenario analysis
Table 4: ILVA projected key operating statistics 2006e-2012e - low outcome
Table 5: ILVA projected key operating statistics 2006e-2012e - high outcome


List of Figures
Figure 1: Furniture market drivers
Figure 2: Market positions of key furniture retailers 2006
Figure 3: ILVA store exterior
Figure 4: ILVA mezzanine level
Figure 4: ILVA store interior
Figure 5: ILVA top floor interior
Figure 6: ILVA roomsets
Figure 7: ILVA homewares area
Figure 8: ILVA lighting display
Figure 9: ILVA SWOT analysis
Figure 10: Specialist initiatives to counter the potential threat from ILVA
Figure 11: ILVA projected market share performance 2007-2011




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