Market reports & researches
LOG IN | Services | Contact | Custom Research



Main Consumer Goods & Retail Household DIY Power Tools - US
Publications

(Currently 512486 Items)


Partners


Household / REPORT INFORMATION

DIY Power Tools - US

DateAug, 2006
Pages101
Price / format$2995 / Online Download
$2995 / Hard Copy Mail Delivery
$4495 / Global Site License

$2 995 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 This report covers power tools that are available through the primary retail channels of home improvement centers, lumberyards, and hardware stores. Power tools are defined as tools powered by electricity, batteries, or air (pneumatic) for use in building, construction, and home improvement.

Mintel expects the power tool market to top $10.5 billion in 2006, an increase of 23% since 2001. Home construction and renovation together with strong cordless tool sales propelled growth. Advances in Lithium-Ion technology have revolutionized cordless power tools making them lighter, more powerful and more reliable.

The industry is not without challenges. Ownership is strongly divided along the lines of marital status and homeownership. And, while the category has enjoyed a growing number of consumers with do-it-yourself interests and aspirations, many are still put off by the task of buying power tools. Among all Mintel survey respondents who have bought a power tool in the past two years, 61% say they enjoy shopping for power tools. However, this percentage drops to 39% among women.

In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.

Included in this report:
  • drills and other small power tools, such as screwdrivers, screw guns, and rotary tools
  • saws, such as miter, circular, reciprocating, and jigsaws
  • sanders, such as belt, finishing, and detail sanders
  • routers
  • biscuit joiners
  • hand power tools, such as scrapers/carvers, portable planes, staple guns, and nailers
  • stationary saws including radial arm, table, compound miter, scrollsaws, or bench jigsaws
  • drill presses
  • jointer-planers
  • bench grinders
  • lathes
  • generators and air compressors
  • utility wet/dry vacuums
  • accessories and parts, such as drill bits and saw blades



Table of contents:
INTRODUCTION AND ABBREVIATIONS
Introduction
Definition
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Sales of DIY power tools over $10 billion
Cordless tools fastest growing segment
Home ownership and remodeling heavily influence power tool purchases
Major home centers build consumer base
Diverse and multi-faceted marketing efforts
Consolidation within the supply structure
Multi-tiered portfolios common: Splits based on skill level of users
Two thirds of respondents live in households with one or more power tools
Brand and price key factors in power tool purchase decisions
A specific project most apt to trigger the purchase
Baby Boomers and Hispanic homeowners key demographics for future growth
Mintel’s forecast shows category sales will be $126 billion by 2011


MARKET DRIVERS
Trends and growth in the wider home improvement market
Figure 1: Total US retail home channel sales, at current and constant prices, 2000-05
Figure 2: Total US sales by home improvement retailers, at current and constant prices, 2000-05
Homeownership and housing sales
Figure 3: Sales of new and existing homes, 2000-05
Figure 4: Seasonally adjusted annual rates for the sales of new and existing homes, Jan-April 2006
Rising interest rates lead to slowing housing sales and less mortgage refinancing
Figure 5: Annual interest rates, 2000-05
Residential maintenance, repairs and remodeling
Figure 6: Expenditures for residential repairs and maintenance, and improvements, 2000-05
Figure 7: Home improvement and repair expenditures for owner-occupied properties, one unit properties,2000-05
Changes in homeownership by age, race/ethnicity and composition
Figure 8: Incidence of home ownership, by age and race/ethnicity, 1994-2004
Singles and women DIYers
Figure 9: Persons living alone, by age, 1980 and 2000
The impact of demographic change
Age
Figure 10: US population projections, by age groups, 2000-10
Race/ethnicity
Figure 11: US population, by race/ethnicity, 2000-10
Programs, website and retailers build DIY interest and skills
DIY programs
The Internet
Figure 12: Total high-speed Internet subscribers, 2002-07, March 2004
Major home centers build consumer base and shape retail market

MARKET SIZE AND TRENDS
Market size
Figure 13: Total US retail sales of DIY power tools, at current and constant prices, 2001-06
Market trends
Cordless technology
Combination kits
Tools for women
Other innovations in technology and design

MARKET SEGMENTATION
Introduction
Overview
Figure 14: Sales of power tools, segmented by power source, 2004 and 2006
Segmentation by power source
Electric power tools
Figure 15: Sales of electric power tools, at current and constant prices, 2001-06
Cordless power tools
Figure 16: Sales of cordless power tools, at current and constant prices, 2001-06
Pneumatic power tools
Figure 17: Sales of pneumatic power tools, at current and constant prices, 2001-06

SUPPLY STRUCTURE
COMPANY AND BRAND OVERVIEW
MANUFACTURER SALES
Figure 18: Manufacturer sales of power tools in the US, wholesale value, 2003 and 2005
COMPANY PROFILES
Black & Decker
Figure 19: Black and Decker breakdown of sales in power tools and accessories divisions, 2003-05
TechTronics Industries
Makita USA, Inc
Hitachi Koki, USA
WMH Tool Group
Metabo USA
Snap-On
Emerson Tool Company

ADVERTISING AND PROMOTION
RETAILER ACTIVITY
Figure 20: Measured advertising spend for top home improvement retailers, by media type, 2004
MANUFACTURER ACTIVITY
Black & Decker
Figure 21: television ad for the Black & Decker Cyclone 4-in-1 sander, 2006
Figure 22: television ad for the Black & Decker Bulls Eye, 2006
TechTronics Industries
Skil-Bosch Tools
Makita

RETAIL DISTRIBUTION
Introduction
Retail distribution of power tools
Figure 23: US retail sales of power tools, by channel, 2004 and 2006
Home improvement centers
Overview
Figure 24: Market share of total home channel sales, Home Depot, Lowe’s, other top 10 and other, 2001, 2003,and 2005
Figure 25: Top home improvement centers’ operating statistics, for fiscal year 2005
Home Depot
Lowe’s
Menards
Lumberyards
Introduction
Pro Build
Stock Building Supply
84 Lumber
Hardware stores
Overview
Figure 26: Top independent hardware-buying groups, by sales, financial years ending 2004 and 2005
TruServ/True Value
Ace Hardware
Do it Best
Department stores and mass merchandisers
Overview
Figure 27: Wal-Mart, Sears operating statistics, for fiscal year-end 2005
Wal-Mart
Sears Holding

THE CONSUMER
Introduction
Summary
Ownership of power tools
Figure 28: Household ownership of power tools, by key demographic variables, January-September 2005
Figure 29: Ownership of power tools, by cohort groups most apt to own, January-September 2005
Figure 30: Ownership of types of power tools, January-September 2005
Figure 31: Ownership of types of power tools, by household income, January-September 2005
Figure 32: Ownership of types of power tools, by race/ethnicity, January-September 2005
Figure 33: Ownership of types of power tools, by region, January-September 2005
Rental of outdoor power tools
Figure 34: Rental of power tools, January-September 2005
Figure 35: Rental of specific types of power tools, January-September 2005
Remodeling activity as related to power tool ownership and rental
Figure 36: Undertook remodeling in the preceding 12 months, by key demographic variables, January-September2005
Figure 37: Undertook remodeling yourself or hired professional, by key demographic variables, January-September 2005
Figure 38: Overall ownership of power equipment, by remodeling activity, January-September 2005
Figure 39: Rental of power equipment, by remodeling activity, January-September 2005
Brand of power tools owned
Figure 40: Brands of power tools owned, January-September 2005
Figure 41: Brands of power tools owned, by household income, January-September 2005
Purchasing of power tools in the past two years
Figure 42: Purchased power tools in the past two years, by key demographic variables, May 2006
Number of power tools purchased in the past two years
Figure 43: Number of power tools purchased in past two years, May 2006
Purchase for specific project or future use
Figure 44: Purchase for specific project or future use, May 2006
Considerations when buying power tools
Figure 45: Considerations when purchasing a power tool, May 2006
Figure 46: Considerations when purchasing a power tool, by gender, May 2006
Figure 47: Considerations when purchasing a power tool, by age, May 2006
Figure 48: Considerations when purchasing a power tool, by household income, May 2006
Figure 49: Considerations when purchasing a power tool, by number of power tools purchased in past two years,May 2006
Figure 50: Considerations when purchasing a power tool, by metropolitan status, November 2005
Attitudes towards and opinions regarding power tools
Figure 51: Opinions regarding power tools, May 2006

FUTURE AND FORECAST
FUTURE TRENDS
Baby Boomers and Hispanic homeowners key demographics for future growth
Overhaul of the power tools retail experience
“Workshop areas” in new homes
MARKET FORECAST
DIY power tools
Figure 52: Forecast of total US sales of DIY power tools, at current and constant prices, 2006-11
Electric power tools
Figure 53: Forecast of US sales of electric power tools, at current and constant prices, 2006-11
Cordless power tools
Figure 54: Forecast of US sales of cordless power tools, at current and constant prices, 2006-11
Pneumatic power tools
Figure 55: Forecast of US sales of pneumatic power tools, at current and constant prices, 2006-11
Forecast factors

APPENDIX: TRADE ASSOCIATIONS


APPENDIX: COHORT DETAILS
Figure 56: Cohort descriptors, all groups




Order this report

  Company name:
  Contact person:
  Phone/fax:
  Email:
  Comments:
   


Product Trade Lead
0 leads found


Add New Buy/Sell Lead

© 2007-2010 MarketReportFinder.com