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Frozen Foods in China: A Market Analysis

DateAug, 2004
Pages217
Price / format€1408 / Hard Copy
€1408 / Electronic

€1 408 

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Abstract:
 This updated report covers the market for frozen foods in China, including food market trends, retail sales, market share, pricing, forecasts to 2008, current issues and leading company profiles.

China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Frozen foods are among them.

Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of frozen foods in China.

Historically, frozen foods have been restricted by the lack of widespread ownership of freezers, and the common habit of buying fresh produce on a daily basis, rather than buying weekly and storing at home for later use.

The arrival of the fast-food chains, western-style supermarkets, greater awareness of frozen foods and the emergence of a generation both willing and able to try new products has meant that the market for frozen foods has made great strides in China.

The increasingly busy lifestyles of urban Chinese in particular have led to an increased demand for convenience foods, such as frozen ready meals. Also, and increasing number of people are finding it difficult to go shopping for food each day, and so more people are now buying foods for use another day, leading to an increased acceptance of frozen food use.

This report covers the market for chilled foods in the People’s Republic of China. The report covers the following sectors:

- Frozen meats
- Frozen fish and seafood
- Frozen poultry
- Frozen vegetables
- Other frozen foods, including frozen ready meals, pastries, wontons, spring rolls and dim sum.









Table of contents:
 CHINA CONTACT I

CONTENTS II

INTRODUCTION

Report Coverage

Executive Summary

Glossary

Relevant Access Asia Reports

Free Monthly Online Newsletters

1 CHINA’S FROZEN FOOD RETAIL MARKET

1.1 Overview

1.2 China’s Total Food Market
1.2.1 Total Food Market: Food and Non-food Sales
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD IN CHINA, 1997-2003
1.2.2 Total Food Market: Food/Non-food Sales Split
Table 1.2 PERCENTAGE BREAKDOWN OF SALES BY FOOD AND NON-FOOD IN CHINA, 1997-2003
1.2.3 Total Food Market: Urban and Rural Split
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD IN CHINA, 1997-2003
1.2.4 Total Food Market: Total Value Trends
Table 1.4 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY IN CHINA, 1997-2003
1.2.5 Total Food Market: Urban Value Trends
Table 1.5 URBAN FOOD SALES VALUE BY MAJOR PRODUCT CATEGORY IN CHINA, 1997-2003
1.2.6 Total Food Market: Rural Value Trends
Table 1.6 VALUE OF RURAL FOOD SALES BY MAJOR PRODUCT CATEGORY IN CHINA, 1997-2003

1.3 China’s Frozen Food Market
1.3.1 Total Frozen Foods Market: Total Market Size in Value Terms
Table 1.7 TOTAL MARKET VALUE FOR FROZEN FOODS IN CHINA, 1997-2003
1.3.2 Total Frozen Foods Market: Total Market Size in Volume Terms
Table 1.8 TOTAL MARKET VOLUME FOR FROZEN FOODS IN CHINA, 1997-2003
1.3.3 Total Frozen Foods Market: Food Market Significance
Table 1.9 THE FROZEN FOODS MARKET AS A PROPORTION OF TOTAL RETAIL FOOD SALES IN CHINA, 1997-2003

1.4 Provincial Breakdown
1.4.1 Provincial Breakdown: Value Market Sizes
Table 1.10 MARKET VALUE FOR FROZEN FOODS BY PROVINCE IN CHINA, 1997-2003
1.4.2 Provincial Breakdown: Value Market Growth & Breakdown
Table 1.11 % BREAKDOWN & MARKET VALUE GROWTH FOR FROZEN FOODS BY PROVINCE IN CHINA, 1997-2003
1.4.3 Provincial Breakdown: Volume Market Sizes
Table 1.12 MARKET VOLUME FOR FROZEN FOODS BY PROVINCE IN CHINA, 1997-2003
1.4.4 Provincial Breakdown: Volume Market Growth & Breakdown
Table 1.13 % BREAKDOWN & MARKET VOLUME GROWTH FOR FROZEN FOODS BY PROVINCE IN CHINA, 1997-2003
1.4.5 Provincial Breakdown: Per Capita Spending
Table 1.14 PER CAPITA SPENDING ON FROZEN FOODS BY PROVINCE IN CHINA, 1997-2003
1.4.6 Provincial Breakdown: Per Capita Consumption
Table 1.15 PER CAPITA CONSUMPTION OF FROZEN FOODS BY PROVINCE IN CHINA, 1997-2003

1.5 Sector Breakdown
1.5.1 Sector Breakdown: Sector Sizes
Table 1.16 MARKET FOR FROZEN FOODS BY SECTOR IN CHINA, 1997-2003
1.5.2 Sector Breakdown: Sector Shares
Table 1.17 % BREAKDOWN OF FROZEN FOODS BY SECTOR IN CHINA, 1997-2003
1.5.3 Sector Breakdown: Growth Rates
Table 1.18 % ANNUAL GROWTH FOR FROZEN FOODS BY SECTOR IN CHINA, 1997-2003

1.6 Urban & Rural Sales of Frozen Foods in China
1.6.1 Urban & Rural Market: Total Sales
Table 1.19 THE MARKET FOR FROZEN FOODS BY URBAN & RURAL SALES IN CHINA, 1997-2003
1.6.2 Urban & Rural Market: Growth Rates
Table 1.20 GROWTH RATES FOR DAIRY PRODUCTS BY URBAN & RURAL MARKETS IN CHINA, 1997-2003

1.7 Market Shares
1.7.1 Market Shares: Ice Cream & Frozen Desserts Market Value Shares
Table 1.21 LEADING NATIONAL ICE CREAM & FROZEN DESSERTS MARKET COMPANY SHARES BY SALES REVENUE, 2001/2002
1.7.2 Market Shares: Frozen Aquatic Produce Market Volume Shares
Table 1.22 LEADING NATIONAL FROZEN AQUATIC PRODUCE MARKET COMPANY SHARES BY SALES REVENUE, 2001/2002
1.7.3 Market Shares: Frozen Meats Market Volume Shares
Table 1.23 LEADING NATIONAL FROZEN MEAT MARKET COMPANY SHARES BY SALES REVENUE, 2001/2002

1.8 Prices
1.8.1 Prices: Retail Price Indices
Table 1.24 RETAIL PRICE INDICES BY BROAD SECTOR IN CHINA, 1997-2003
1.8.2 Prices: Average Unit Values
Table 1.25 AVERAGE UNIT RETAIL PRICES ON FROZEN FOODS BY SECTOR, 1997-2003
1.8.3 Prices: Average Unit Value Growth
Table 1.26 GROWTH OF AVERAGE UNIT RETAIL PRICES ON FROZEN FOODS BY SECTOR, 1997-2003
1.8.4 Prices: Average Regional Unit Prices
Table 1.27 AVERAGE RETAIL PRICES OF FROZEN FOODS BY PROVINCE, 1997-2003
1.8.5 Prices: Average Regional Unit Price Growth
Table 1.28 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF FROZEN FOODS BY PROVINCE, 1997-2003
1.8.6 Prices: Selected Retail Prices
Table 1.29 RETAIL PRICES ON SELECTED FROZEN FOOD PRODUCTS IN CHINA, 2004

1.9 Frozen Foods Outlook
1.9.1 Outlook: Forecast Trends
1.8.2 Outlook: Total Market Size In Value Terms
Table 1.30 FORECAST TOTAL FROZEN FOODS MARKET VALUE IN CHINA, 2004-2008
1.8.3 Outlook: Total Market Size In Volume Terms
Table 1.31 FORECAST TOTAL FROZEN FOODS MARKET VOLUME IN CHINA, 2004-2008
1.8.4 Outlook: Sector Values
Table 1.32 FORECAST SALES OF FROZEN FOODS BY SECTOR IN CHINA, 2004-2008
1.8.5 Outlook: Sector Breakdown
Table 1.33 FORECAST PERCENTAGE BREAKDOWN OF FROZEN FOODS BY SECTOR IN CHINA, 2004-2008
1.8.6 Outlook: Sector Growth
Table 1.34 FORECAST ANNUAL GROWTH OF FROZEN FOODS BY SECTOR IN CHINA, 2004-2008

1.9 Current Issues
1.9.1 Current Issues: Legislation
1.9.2 Current Issues: Food Safety
1.9.3 Current Issues: Organic Production
1.9.4 Current Issues: Genetically Modified (GM) Food
1.9.5 Current Issues: Black Market

2 MARKETING & DISTRIBUTION

2.1 Marketing & Advertising
2.1.1 Marketing & Advertising: Trends
2.1.2 Marketing & Advertising: Revenues by Leading Advertised Product Categories
Table 2.1 TOP TEN ADVERTISED PRODUCT CATEGORIES IN CHINA, 2001
2.1.3 Marketing & Advertising: Legislation Affecting China’s Advertising Industry
2.1.4 Marketing & Advertising: Brand Preferences in China
2.1.5 Marketing and Advertising in China: Brand Equity
2.1.6 Marketing & Advertising: Emerging Local Brands
Table 2.2 CHINA’S 25 MOST VALUABLE BRANDS, 2002
2.1.7 Marketing & Advertising: Packaging & Presentation
2.1.8 Marketing & Advertising: Pricing Issues
2.1.9 Marketing & Advertising: Brand Marketing Strategies
2.1.10 Marketing & Advertising: Product Launches & Promotions
2.1.11 Marketing & Advertising: Geographical Expansion Within China
2.1.12 Marketing & Advertising: Direct Mail
2.1.13 Marketing & Advertising: Direct Sales
2.1.14 Marketing & Advertising: The Threat from Fakes and Counterfeits
2.1.15 Marketing & Advertising: Consumer Protection Policies
2.1.16 Marketing & Advertising: Refrigerated Cabinets

2.2 Consumers
2.2.1 Consumers: The Chinese Consumer
2.2.2 Consumers: The Effects of Political Change
2.2.3 Consumers: Responses to Economic Change
2.2.4 Consumers: Urban Consumer Profile
Table 2.3 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
Table 2.4 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
2.2.5 Consumers: Rural Consumer Profile
Table 2.5 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
Table 2.6 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
2.2.6 Consumer Profile: Frozen Food Consumers
Table 2.7 NUMBER OF OWNERS OF FREEZERS PER 100 URBAN HOUSEHOLDS, 1998-2002

2.3 Wholesale Distribution
2.3.1 Wholesale Distribution: Opening the Market: Relaxing of Joint Venture Legislation
2.3.2 Wholesale Distribution: Opening the Market: Foreign Wholesale Involvement
2.3.3 Wholesale Distribution: Opening the Market: Expanded Foreign Involvement
2.3.4 Wholesale Distribution: Opening the Market: Imported Goods Distribution
2.3.5 Wholesale Distribution: Opening the Market: Imported Goods Tariffs
2.3.6 Wholesale Distribution: Opening the Market: Locally Produced Goods Distribution
2.3.7 Wholesale Distribution: Total Market Size
Table 2.8 TOTAL CURRENT VALUE WHOLESALE PURCHASES, SALES & INVENTORY, 1995-2001
2.3.8 Wholesale Distribution: Market by Sector
Table 2.9 TOTAL CURRENT VALUE IN THE WHOLESALE TRADE BY PRODUCT SECTOR, 1995-2001
2.3.9 Wholesale Distribution: Leading Frozen Food Wholesalers
Table 2.10 LEADING WHOLESALERS OF FROZEN FOODS, 2002

2.4 Retail Distribution
2.4.1 Retail Distribution: Number of Retail Outlets by Type
Table 2.11 NUMBER OF RETAIL OUTLETS BY TYPE OF OUTLET, 1997-2003
2.4.2 Retail Distribution: Total Sales by Retail Outlet Type
Table 2.12 RETAIL SALES BY OUTLET TYPE, 1997-2003
2.4.3 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets
Table 2.13 19 LEADING CHAIN DEPARTMENT STORES NUMBER OF OUTLETS, 2001-2002
2.4.4 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet
Table 2.14 19 LEADING CHAIN DEPARTMENT STORES AVERAGE SALES REVENUE PER OUTLET, 2001-2002
2.4.5 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales
Table 2.15 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS RANKED BY SALES TURNOVER, 2001-2002
2.4.6 Retail Distribution: Supermarket & Convenience Store Chain Shares
Table 2.16 TOP 20 SUPERMARKET & CONVENIENCE STORE CHAINS’ SHARES OF TOTAL SECONDARY FOOD STORE SALES 2001-2002
2.4.7 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets
Table 2.17 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS NUMBER OF OUTLETS, 2001-2002
2.4.8 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet
Table 2.18 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS AVERAGE SALES REVENUE PER OUTLET, 2001-2002
2.4.9 Retail Distribution: Retail Sales by Outlet
Table 2.19 % BREAKDOWN OF FROZEN FOODS SALES BY OUTLET TYPE, 1997-2003

3 SOURCES OF SUPPLY

3.1 Ice Cream & Frozen Desserts Manufacturing Industry
3.1.1 Ice Cream & Frozen Desserts Manufacturing Industry: Industry Manufacturers & Revenue
Table 3.1 TOTAL NUMBER OF ICE CREAM & FROZEN DESSERTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2002
3.1.2 Ice Cream & Frozen Desserts Manufacturing Industry: Industry Revenue & Profit
Table 3.2 ICE CREAM & FROZEN DESSERTS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2002
3.1.3 Ice Cream & Frozen Desserts Manufacturing Industry: Regional Output Volume
Table 3.3 REGIONAL STATISTICS OF CHINA’S LEADING ICE CREAM & FROZEN DESSERTS MANUFACTURERS, 2002

3.2 Key Ice Cream & Frozen Desserts Manufacturers
3.2.1 Key Ice Cream & Frozen Desserts Manufacturers: Key Statistics
Table 3.4 SUMMARY STATISTICS OF CHINA’S LEADING ICE CREAM & FROZEN DESSERTS MANUFACTURERS, 2002
3.2.2 Key Ice Cream & Frozen Desserts Manufacturers: Industry Revenue Shares
Table 3.5 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS MANUFACTURERS % SHARE OF INDUSTRY REVENUES, 2002
3.2.3 Key Ice Cream & Frozen Desserts Manufacturers: Industry Profit Shares
Table 3.6 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS MANUFACTURERS % SHARE OF INDUSTRY PROFITS, 2002
3.2.4 Key Ice Cream & Frozen Desserts Manufacturers: Profitability
Table 3.7 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS MANUFACTURERS PROFITABILITY, 2002
3.2.5 Key Ice Cream & Frozen Desserts Manufacturers: Revenue Per Employee
Table 3.8 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS MANUFACTURERS AVERAGE REVENUES PER EMPLOYEE, 2002

3.3 Frozen Aquatic Products Manufacturing Industry
3.3.1 Frozen Aquatic Products Manufacturing Industry: Industry Manufacturers & Revenue
Table 3.9 TOTAL NUMBER OF FROZEN AQUATIC PRODUCTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2002
3.3.2 Frozen Aquatic Products Manufacturing Industry: Industry Revenue & Profit
Table 3.10 FROZEN AQUATIC PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2002
3.3.3 Frozen Aquatic Products Manufacturing Industry: Regional Output Volume
Table 3.11 REGIONAL STATISTICS OF CHINA’S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS, 2002

3.4 Key Frozen Aquatic Products Manufacturers
3.4.1 Key Frozen Aquatic Products Manufacturers: Key Statistics
Table 3.12 SUMMARY STATISTICS OF CHINA’S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS, 2002
3.4.2 Key Frozen Aquatic Products Manufacturers: Industry Revenue Shares
Table 3.13 CHINA’S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS % SHARE OF INDUSTRY REVENUES, 2002
3.4.3 Key Frozen Aquatic Products Manufacturers: Industry Profit Shares
Table 3.14 CHINA’S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS % SHARE OF INDUSTRY PROFITS, 2002
3.4.4 Key Frozen Aquatic Products Manufacturers: Profitability
Table 3.15 CHINA’S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS PROFITABILITY, 2002
3.4.5 Key Frozen Aquatic Products Manufacturers: Revenue Per Employee
Table 3.16 CHINA’S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS AVERAGE REVENUES PER EMPLOYEE, 2002

3.5 Frozen Meat Products Manufacturing Industry
3.5.1 Frozen Meat Products Manufacturing Industry: Industry Manufacturers & Revenue
Table 3.17 TOTAL NUMBER OF FROZEN MEAT PRODUCTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2002
3.5.2 Frozen Meat Products Manufacturing Industry: Industry Revenue & Profit
Table 3.18 FROZEN MEAT PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2002
3.5.3 Frozen Meat Products Manufacturing Industry: Regional Output Volume
Table 3.19 REGIONAL STATISTICS OF CHINA’S LEADING FROZEN MEAT PRODUCTS MANUFACTURERS, 2002

3.6 Key Frozen Meat Products Manufacturers
3.6.1 Key Frozen Meat Products Manufacturers: Key Statistics
Table 3.20 SUMMARY STATISTICS OF CHINA’S LEADING FROZEN MEAT PRODUCTS MANUFACTURERS, 2002
3.6.2 Key Frozen Meat Products Manufacturers: Industry Revenue Shares
Table 3.21 CHINA’S LEADING FROZEN MEAT PRODUCTS MANUFACTURERS % SHARE OF INDUSTRY REVENUES, 2002
3.6.3 Key Frozen Meat Products Manufacturers: Industry Profit Shares
Table 3.22 CHINA’S LEADING FROZEN MEAT PRODUCTS MANUFACTURERS % SHARE OF INDUSTRY PROFITS, 2002
3.6.4 Key Frozen Meat Products Manufacturers: Profitability
Table 3.23 CHINA’S LEADING FROZEN MEAT PRODUCTS MANUFACTURERS PROFITABILITY, 2002
3.6.5 Key Frozen Meat Products Manufacturers: Revenue Per Employee
Table 3.24 CHINA’S LEADING FROZEN MEAT PRODUCTS MANUFACTURERS AVERAGE REVENUES PER EMPLOYEE, 2002

3.7 Imports
3.7.1 Imports: Value
Table 3.25 FROZEN FOODS IMPORT VALUE BY SECTOR, 1996-2002
Table 3.26 % BREAKDOWN OF FROZEN FOODS IMPORT VALUE BY SECTOR, 1996-2002
Table 3.27 % ANNUAL GROWTH OF FROZEN FOODS IMPORT VALUE BY SECTOR, 1996-2002
3.7.2 Imports: Volume
Table 3.28 FROZEN FOODS IMPORT VOLUME BY SECTOR, 1996-2002
Table 3.29 % BREAKDOWN OF FROZEN FOODS IMPORT VOLUME BY SECTOR, 1996-2002
Table 3.30 % ANNUAL GROWTH OF FROZEN FOODS IMPORT VOLUME BY SECTOR, 1996-2002

3.9 Exports
3.9.1 Exports: Value
Table 3.31 FROZEN FOODS EXPORT VALUE BY SECTOR, 1996-2002
Table 3.32 % BREAKDOWN OF FROZEN FOODS EXPORT VALUE BY SECTOR, 1996-2002
Table 3.33 % ANNUAL GROWTH OF FROZEN FOODS EXPORT VALUE BY SECTOR, 1996-2002
3.9.2 Exports: Volume
Table 3.34 FROZEN FOODS EXPORT VOLUME BY SECTOR, 1996-2002
Table 3.35 % BREAKDOWN OF FROZEN FOODS EXPORT VOLUME BY SECTOR, 1996-2002
Table 3.36 % ANNUAL GROWTH OF FROZEN FOODS EXPORT VOLUME BY SECTOR, 1996-2002

4 SWOT ANALYSIS

4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats

5 COMPANY PROFILES

5.1 Andes Pacific International Holdings
Table 5.1 ANDES PACIFIC: FINANCIAL RESULTS 2001/2002*

5.2 Diageo
5.2.1 Diageo: Company Details
5.2.2 Diageo: Company Background
5.2.3 Diageo: Financial Results
Table 5.2 DIAGEO PLC: FINANCIAL RESULTS 2002/2003*
5.2.4 Diageo: Future Strategies

5.3 Guangzhou Refrigerated Foods Co., Ltd.
Table 5.3 GUANGZHOU REFRIGERATED FOODS CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.4 Hangzhou Wufeng Refrigerated Foods Co., Ltd.
Table 5.4 HANGZHOU WUFENG REFRIGERATED FOODS CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.5 Huasheng Jiangquan Group Co., Ltd.
Table 5.5 HUASHENG JIANGQUAN GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.6 Inner Mongolia Yili Industrial Co. Ltd
5.6.1 Inner Mongolia Yili Industrial Co. Ltd: Company Details
5.6.2 Inner Mongolia Yili Industrial Co. Ltd: Company Background
5.6.3 Inner Mongolia Yili Industrial Co. Ltd: Activities
5.6.4 Inner Mongolia Yili Industrial Co. Ltd: Financial Results
Table 5.6 INNER MONGOLIA YILI INDUSTRIAL CO. LTD: FINANCIAL RESULTS, 1997-2000

5.7 Jiangsu Yurun Food Industry Group Co., Ltd.
5.7.1 Nanjing Yurun Food Co.: Company Details
Nanjing Yurun Meat Food Company
Jiangsu Furun Meat Processing Plant
Beijing Yurun Food Company
Nanjing Yurun Architectural Engineering Corporation
Anhui Sharing Food Company
Anhui Furun Meat Processing Co., Ltd.
5.7.2 Nanjing Yurun Food Co.: Company Background
5.7.2 Nanjing Yurun Food Co.: Financial Results
Table 5.7 JIANGSU YURUN FOOD INDUSTRY GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.8 Kangdi Wanda (Tianjin) Co., Ltd.
Table 5.8 KANGDI WANDA (TIANJIN) CO., LTD.: FINANCIAL RESULTS, 2002

5.9 Nestlй SA
5.9.1 Nestlй: Company Details
5.9.2 Nestlй SA: Company Background
5.9.3 Nestlй SA: China Operations
5.9.4 Nestlй SA: Future Strategy

5.10 North-China Shuanghui (Shineway) Food Co., Ltd.
5.10.1 North-China Shuanghui (Shineway) Food: Company Details
5.10.2 North-China Shuanghui (Shineway) Food: Company Background
5.10.3 North-China Shuanghui (Shineway) Food: Financial Results
Table 5.9 HENAN SHUANGHUI (SHINEWAY) INVESTMENT & DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2001-2003
Table 5.10 NORTH-CHINA SHUANGHUI (SHINEWAY) FOOD CO., LTD.: FINANCIAL RESULTS, 2001-2002
5.10.4 North-China Shuanghui (Shineway) Food: Future Strategies

5.11 Philip Morris Inc. (Kraft Foods)
5.11.1 Philip Morris Inc.: Company Details
5.11.2 Philip Morris Inc.: Company Background
5.11.3 Philip Morris Inc.: Financial Results

5.12 Qingdao Kangda Foreign Trade Group Co., Ltd.
Table 5.11 QINGDAO KANGDA FOREIGN TRADE GROUP CO., LTD.: FINANCIAL RESULTS, 2002

5.13 Rizhao Aquatic Products Group Co.
Table 5.12 RIZHAO AQUATIC PRODUCTS GROUP CO.: FINANCIAL RESULTS, 2001/2002

5.14 Shandong Chishan Aquatic Products Group Co., Ltd.
Table 5.13 SHANDONG CHISHAN AQUATIC PRODUCTS GROUP CO., LTD.: FINANCIAL RESULTS, 2002

5.15 Shandong Fengxiang LDC Group Co., Ltd.
Table 5.14 SHANDONG FENGXIANG IDC GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.16 Shandong Jinghai Industrial Co., Ltd.
Table 5.15 SHANDONG JINGHAI INDUSTRIAL CO., LTD.: FINANCIAL RESULTS, 2002

5.17 Shandong Jinluo Enterprise Group Co.
Table 5.16 SHANDONG JINLUO ENTERPRISE GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.18 Shandong Pengcheng Food Co., Ltd.
Table 5.17 SHANDONG PENGCHENG FOOD CO., LTD.: FINANCIAL RESULTS, 2002

5.19 Shandong Qingshun Fishery Co., Ltd.
Table 5.18 SHANDONG QINGSHUN FISHERY CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.20 Shandong Sunjiatuan Aquatic Products Group Co.
Table 5.19 SHANDONG SUNJIATUAN AQUATIC PRODUCTS GROUP CO.: FINANCIAL RESULTS, 2001/2002

5.21 Shandong Xinchang Meat Co., Ltd.
Table 5.20 SHANDONG XINCHANG MEAT CO., LTD.: FINANCIAL RESULTS, 2002

5.22 Shandong Xunshan Aquatic Products Group Co., Ltd.
Table 5.21 SHANDONG XUNSHAN AQUATIC PRODUCTS GROUP CO., LTD.: FINANCIAL RESULTS, 2002

5.23 Shandong Yuankuang Industrial Group Co., Ltd.
Table 5.22 SHANDONG YUANKUANG INDUSTRIAL GROUP CO., LTD.: FINANCIAL RESULTS, 2002

5.24 Shanghai Fuller Co., Ltd.
Table 5.23 SHANGHAI FULLER CO., LTD.: FINANCIAL RESULTS, 2002

5.25 Shanghai Guanshengyuan Factory

5.26 Shanghai Yili Aibei Food Co., Ltd.
Table 5.24 SHANGHAI YILI AIBEI FOOD CO., LTD.: FINANCIAL RESULTS, 2002

5.27 Shanghai Yimin No1 Food Co., Ltd.
Table 5.25 SHANGHAI YIMIN NO1 FOOD CO. LTD.: FINANCIAL RESULTS, 2001/2002

5.28 Tianjin Daqiaodao Refrigerated Foods Factory
Table 5.26 TIANJIN DAQIAODAO REFRIGERATED FOODS FACTORY: FINANCIAL RESULTS, 2002

5.29 Tianjin Kangye Refrigerated Foods Co., Ltd.
Table 5.27 TIANJIN KANGYE REFRIGERATED FOODS CO., LTD.: FINANCIAL RESULTS, 2002

5.30 Tyson Foods Inc.
Table 5.28 TYSON FOODS: FINANCIAL RESULTS, 2002/2003

5.31 Unilever PLC (Wall’s)
5.31.1 Unilever (Wall’s): Company Details
5.31.2 Unilever (Wall’s): Company Background
5.31.3 Unilever (Wall’s): China Operations
Table 5.29 UNILEVER: PRINCIPLE OPERATING COMPANIES IN CHINA 2004
5.31.4 Unilever (Wall’s): Financial Results
Walls (China) Co., Ltd.
Table 5.30 WALLS (CHINA) CO. LTD.: FINANCIAL RESULTS, 2001/2002
Walls (China) Co., Ltd. Taicang Branch
Table 5.31 WALLS (CHINA) CO., LTD. TAICANG BRANCH: FINANCIAL RESULTS, 2001
Unilever plc
Table 5.32 UNILEVER: FINANCIAL RESULTS, 2001/2002*
5.31.5 Unilever (Wall’s): Future Strategy

5.32 Wendeng Qiandao Fishery Co.
Table 5.33 WENDENG QIANDAO FISHERY CO.: FINANCIAL RESULTS, 2001/2002

5.33 Wendeng Zeku Aquatic Products Co., Ltd.
Table 5.34 WENDENG ZEKU AQUATIC PRODUCTS CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.34 You Can Food Group Co., Ltd.
Table 5.35 YOU CAN FOOD GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.35 Zhoushan Industrial Co., Ltd.
Table 5.36 ZHOUSHAN INDUSTRIAL CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.36 Zhucheng Dalong Enterprise Co., Ltd.
Table 5.37 ZHUCHENG DALONG ENTERPRISE CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.37 Zhucheng Delisi Group Co., Ltd.
Table 5.38 ZHUCHENG DELISI GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

6 CONTACTS

6.1 Trade Organisations
6.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation
6.1.2 All-China Federation of Industry & Commerce

6.2 Government Departments
6.2.1 State Economic and Trade Commission – State Light Industry Bureau
6.2.2 Ministry of Agriculture

7 RELEVANT EXHIBITIONS & TRADE FAIRS

7.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

7.2 Tianjin Exhibition on Food Machinery & Packing

7.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

7.4 Food Ingredients & Food Ingredients Asia

7.5 Agro-Foodtech

7.6 SIAL China

7.7 International Fast Food Products Exhibition

7.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

7.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

7.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

7.11 International Exhibition For Food & Drink South China

7.12 International Exhibition For Hotel & Bakery South China

7.13 International Quick Frozen Food Exhibition

7.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

7.15 Food China

7.16 International Food, Packaging, Print, Plastic Products Exhibition

7.17 Zhejiang Food & Drink Summer Sales Show

7.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

7.19 Shanghai International Food Machine & Package Machine Expo

7.20 China International Fair For Food, Food Processing & Packaging

7.21 Shanghai International Supermarket Expo

7.22 Shanghai International Food Expo

7.23 Packtech & Foodtech

7.24 Liaoning Food Show

7.25 Food & Hotel South China

7.26 Chengdu International Food, Food Processing & Packaging Show

7.27 International Food Show

7.28 Interfood Shanghai

7.29 International Food Processing & Packaging Machinery Exhibition

7.30 China Food Industry Exhibition

7.31 China International Dairy Product & Technology Exhibition

APPENDIX 1 - MARKET BACKGROUND

A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 1996–2003
A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1997–2003
A.3.3 Demographics: Population Breakdown by Location
Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1997–2003
A.3.4 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2000-2003
A.3.5 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2000-2003
A.3.6 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2003
A.3.7 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1997–2003
A.3.8 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 1997–2003
Table A.8 POPULATION BY AGE GROUP (PERCENTAGE), 1997–2003
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
Dealing with WTO
Confident Shoppers
Table A.9 GDP AND COST OF LIVING INDEX, 1997–2003
A.5.2 Consumer Wealth: Provincial Differences in GDP
Table A.10 GDP RANKED BY PROVINCE, 1997–2003
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.11 GDP GROWTH RANKED BY PROVINCE, 1996–2002*
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2000-2003
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2003
A.5.6 Consumer Wealth: The Major Cities
Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2003
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1997–2003
A.6.3 Households: Total households by Urban/Rural Split
Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1997–2003
A.6.4 Households: Income Earners Per Household
Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1997–2003
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1997–2003
A.7.2 Employment: Growth by Sector
Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1997–2003
A.7.3 Employment: Number of Workers by Gender
Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1997–2003
A.7.3 Employment: Number of Workers by Habitation
Table A.20 NATIONAL WORKFORCE BY HABITATION, 1997–2003
A.7.4 Employment: Urban Unemployment
Table A.21 URBAN UNEMPLOYMENT RATES, 1997–2003
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.22 AVERAGE INCOMES BY SECTOR, 1997–2003
A.8.2 Consumer Income: Growth by Sector
Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1997–2003
A.8.3 Consumer Income: Average Incomes by Region
Table A.24 AVERAGE INCOMES BY REGION, 1997–2003
A.8.4 Consumer Income: Growth by Region
Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1997–2003
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.26 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 1997–2003
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.27 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 1997–2003
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 1997–2003
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 1997–2003
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket
Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2003
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket
Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2003
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared
Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2003
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1997–2003
A.10.2 Exchange Rates: Hong Kong
Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1997–2003




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