This report covers consumer behaviour amongst youths and urban professionals (aged 16-40) in China, with regard to sports, product purchasing and awareness of alternative sports.
Areas of interest include: Patterns of consumer behaviour among the young and urban professionals defined as between 16-40 years of age; Their purchasing power on sports and leisure products and activities; Their purchasing criteria in terms of brand, price point, self-image and current fashions/trends; The major retailers (department stores etc) retailing casual wear in China’s leading cities, wholesalers supplying them and concessionary rental terms at major retailers; Consumer access to product information in terms of advertising/marketing channels used and media consumed; Brand preferences & price points (focusing on foreign brands); Awareness of and interest in alternative sports; Specific information on the cycling market covering safety regulations, standards, brands, prices, distribution, style trends etc.