Introduction
Families account for a very large proportion of total CPG spending. Societal changes and the demands of increasingly busy lifestyles mean that Families are no longer a homogeneous group. This report will enable CPG players to gain the trust of Families by creating a partnership between them and their brands, and by meeting the specific needs and expectations of today's Families.

Scope
Detailed demographic data covering Family structures by country and type of Family.
Complete map of Young Families' changing spending on food, drinks and personal care by category.
In-depth analysis of the changing need states, expectations and aspirations of Families and their impact on CPG spending.
Actionable recommendations enabling CPG payers to target Families by meeting their increasingly specific needs and developing a relationship of trust.
Highlights
Overall, the number of parents of Young Families in the US will fall from1.81m in 2004 to 1.71m in 2009, and from 4.77 to 4.51 in Europe over the same period.

The act of preparing and sharing meals binds consumers in general and Families in particular, with 69.3% of consumers in Families considering cooking inspiring meals to be important.

51.9% of all members of Families consider their home to be an essential hub of social connectivity.

Reasons to Purchase
Learn how the growing diversity of Family structures and ensuing need states create new opportunities for CPG players.
Understand how purchasing habits change in the first two years of parenthood, and the key product categories that are affected.
Benefit from actionable recommendations enabling manufacturers to target Families effectively and develop a partnership with them.