Introduction
Brazil, Russia, India and China (BRIC) markets have huge potential for the development of a stable consumer society that can be profitably targeted by consumer packaged goods players across the globe. Although the region requires further social cohesion and economic development to fully stabilize, players that act quickly and tailor their offering can reap significant rewards.

Scope
Quantitative consumer trend data across Brazil, Russia, India and China - with historical and future forecast focus
Qualitative analysis of consumer group dynamics and the implications of these for companies seeking to target the lucrative BRIC consumer marketplace.
Detailed analysis of consumer lifestyles, attitudes and needs affecting the packaged goods sectors and the influence of these on buying behavior.
Detailed Action Points pinpointing how to fine tune your strategy and devise effective marketing concepts in this region.
Highlights
Wealth in Russia is still low, but improving. The wealth contained among the bottom 40% of the Russian population almost matches that of the middle quintile which is a pattern often repeated in established markets with stable middle classes. These patterns point towards a middle class of significant depth and affluence over the coming years.

Hypertension, whilst exhibiting lower rates of growth across the BRIC countries than rises in obesity, is a larger problem overall in Brazil, India and China. Russian hypertension incidence is about 25% lower than obesity. In China it affects 21% of the total population and will rise by another 32 million cases by 2010.

product branding and packaging will need to be unique and tamper-proof to overcome the counterfeit problem. Selling trust and product quality to the middle class in any BRIC market will be arguably more important than in developed markets where despite growing consumer cynicism the safety and quality of products is now often taken for granted.

Reasons to Purchase
Gain insight into the key issues and future development of an established consumer society in the BRIC region.
Identify which consumer groups to target for profitable future growth.
Improve your marketing strategy by tailoring your offering to the most important consumer trends.