Introduction
Consumer eating habits continue to evolve away from three core meals per day consumed within traditional windows. In 2005, the Out-Of-Home food and drink market was worth US$706 bn in Europe and US$515 bn in the US. Time constraints are universal across all OOH occasions, but marketers must understand that health, taste and variety are becoming equally important.

Scope
Quantitative data outlining current and future value of out-of-home food and drink consumption by country
Data and analysis on mealtime occasions - core, light and missed - broken down by country
Quantitative data covering eating habits such as location, meal preferences, and preparation times
Detailed action points offering practical strategies based on the trends and insights analyzed in the report
Highlights
Consumers feel like they have less leisure time due to work commitments and patterns of commuting. They seek products and services that give them time and social interaction.

Breakfast is a key Out-Of-Home occasion as the number of skipped breakfast continues to rise in Europe and US. Consumers can achieve many benefits from regular breakfasts but only recently have products become focused in their conception and targeting.

Light meals are an important trend to follow as core meals are becoming more fragmented due to lack of available time and snacking compensates by becoming more substantial and nutritious.

Reasons to Purchase
Understand the attitudes driving the consumption of food balanced against convenience
Improve your marketing strategy by targeting the most profitable occasions and their accompanying need states
View best practice examples of targeting time-starved consumers with practical products that go beyond a convenience positioning