Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success … and that’s mostly thanks to one thing: the consumer. How Britain Shops: Music & Video examines shifts in consumer shopping patterns against a backdrop of a intense price pressure, a growing threat from the big four supermarket groups and the failure of many specialists to translate strong consumer demand into sales and profit growth.