Introduction

Functional Food & Drink Consumption Trends tracks the continuing rise of functional food and drinks and analyses the factors driving consumer interest in the market. It also reviews the concerns that still pose obstacles to market growth and offers best practice suggestions on how to answer these and secure consumers' trust, key to the long-term viability of any functional offerings.

Scope

In-depth quantitative data sizing European and US functional food/drink markets, tracking functional product releases and relevant demographics. Qualitative analysis of the key trends and insights into consumers' functional food needs. Detailed action points offering practical strategies based on the trends and insights analyzed in the report. Countries covered: France, Germany, Italy, The Netherlands, Spain, Sweden, the UK and the US.

Highlights

Consumer health awareness continues to rise, the increasing availability of health information going hand in hand with the aging of populations and increased propensity for lifestyle diseases. The growing importance of the Senior (50+) demographic will influence functional food sales making it essential marketers cater for this audience's needs. Functional food consumption is growing fast. The US market was worth US$21.3bn in 2006 whilst the European market reached US$8bn. The interest in functional foods and drinks has been fuelled by a desire for convenience, as well as health. Busier lifestyles are making it harder to meet nutritional requirements using traditional food and drinks. Consumers are wary about health related claims on food and drink products and skeptical of their efficacy. The breadth of functional claims and the lack of governance and independent validation have fuelled consumer concern. Success in the market is increasingly dependent on establishing a relationship of trust with the consumer.

Reasons to Purchase

Obtain exclusive data on functional food and drinks market sizing in the US and Europe. Uncover fresh insights into the motivations behind consumers' functional food purchases. Improve your marketing strategy by tailoring functional releases to best fit demographic groups.