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Main Consumer Goods & Retail Consumer trends Eating Habits: Scratch vs Convenience Cooking Spain
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Eating Habits: Scratch vs Convenience Cooking Spain

DateMay, 2005
Pages131

€535 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:

About this report
 
About the market:
 
Food preparation habits have been affected by sociological factors such as greater female participation in the workplace since women, who traditionally take responsibility for food preparation in Spanish households, therefore have less time to dedicate to this activity. Working housewives are more likely than non-working counterparts to use convenience foods such as ready meals, pizza, cooking sauces and ready-to-eat desserts.
 

 
Meanwhile, a benign economic climate has enabled a greater proportion of the population to pay higher relative prices for convenience products in relation to cooking from scratch, and thus save time for leisure activities.
 

 
About Mintel’s research:
 
Using the latest consumer research, market size data and trend analysis, this report provides a vital snapshot of Spanish cooking habits. Offering an invaluable insight into the driving forces behind changing cooking trends, it offers food producers, manufacturers and marketers a fascinating overview of consumer attitudes towards food preparation.
 

 
Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.
 

 
Intriguing findings include…
 
Perhaps because Spaniards have lower take-up of convenience products such as ready meals, pizza and cooking sauces when compared to the other countries in this series of reports, they are more likely to use ready-to-eat desserts. Almost six in ten do so, of which over a third (35%) use them more than once a week, making these among the most heavily used of all convenience foods.
 

 




Table of contents:
 Contents
 

 
Introduction
 

 
Definitions
 
Consumer research
 
Abbreviations
 
Executive Summary
 
Population growth increases demand for food
 
Changing social mores lead changing demand for food
 
Convenience comes at a price
 
Growing spend on convenience foods
 
Ready meals, an occasional stand-by
 
Pizza is used by almost half of Spanish housewives
 
Desserts are a widely eaten ‘treat’
 
Supermarkets and hypermarkets lead in terms of distribution
 
Numerous suppliers
 
New product launches aimed at improving quality perceptions
 
Use of convenience options is still low in Spain
 
Market Drivers
 
More people demanding more food
 
Figure 1: Trends in Spanish population, by age, 1999-2003
 
Household size influences choice of foods
 
Figure 2: Trends in number of Spanish households, by size, 1998-2002
 
Demand for added value convenience enabled by economic growth
 
Figure 3: Trends in personal disposable income, consumer expenditure and GDP, at current prices, 1998-2003
 
Figure 4: Major EU member GDP growth rates, at constant prices, 2000-04
 
Less time for cooking in working households
 
Figure 5: Trends in Spanish employment, by gender, 1998-2003
 
More women in the workplace, less time to cook from scratch
 
Figure 6: Spanish women in employment, 2000-04
 
Time available for cooking
 
Figure 7: Attitudes towards food, by country, 2004
 
Figure 8: Ownership of microwave ovens and freezers, by country, 2004
 
Market Size and Trends
 
Figure 9: Spanish household spend on food and non-alcoholic drinks, at current and constant prices, 1999-2004
 
Food and drink expenditure
 
Figure 10: Total household expenditure and expenditure on food, 1999-2004
 
Figure 11: Food and non-alcoholic drink expenditure, by type, 1997-2002
 
Convenience foods
 
Figure 12: Spanish retail value sales of selected convenience foods, by type, 1999-2004
 
Products used most heavily in Spanish households
 
Figure 13: Food and drink products, penetration and weight of usage, 2004
 
Market Segmentation
 

 
Ready meals
 
Figure 14: Spanish retail value sales of ready meals and meal kits, by sector, 1999-2004
 
Chilled ready meals improving health related consumer perceptions
 
Nostalgia in ambient ready meals
 
Broadening consumer tastes and product launches drive meal kits
 
Vegetable-based ready meals benefit from demand for both health and convenience
 
Figure 15: Spanish retail value sales of ready meals, by recipe type, 2002-04
 
Pizza
 
Figure 16: Spanish retail value sales of pizza, by type, 1999-2004
 
Chilled pizza increasingly preferred to frozen alternative
 
Cooking sauces
 
Figure 17: Spanish retail value sales of cooking sauces, by type, 1999-2004
 
Maturity in cooking sauces
 
Soup
 
Figure 18: Spanish retail value sales of soup, by type, 1999-2004
 
Prepared chilled gazpacho ignites chilled soup
 
Desserts
 
Figure 19: Spanish retail value sales of desserts, by type, 1999-2004
 
Desserts constrained by healthier and equally indulgent alternatives
 
Processed poultry and fish
 
Greater degree of processing and more convenience in processed poultry
 
Figure 20: Spanish retail value sales of processed poultry products, by type, 2002-04
 
Health and convenience benefits processed fish, preference for fresh to its detriment
 
Prepared salads
 
Distribution
 
Figure 21: Spanish retail value sales of convenience foods, by outlet type, 2002-04
 
Hypermarkets benefit from demand for one-stop shopping
 
Expansion and location drive sales growth through supermarkets
 
Discounters benefit from competitive prices but constrained by range
 
Figure 22: Number of Food retail outlets in Spain, 1999-2001
 
The Supply Structure
 
Manufacturers’ shares
 
Frozen ready meals
 
Figure 23: Manufacturers’ retail value shares of frozen ready meals, 2002-04
 
Chilled ready meals
 
Figure 24: Manufacturers’ retail value shares of chilled ready meals, 2002-04
 
Ambient ready meals
 
Figure 25: Manufacturers’ retail value shares of ambient ready meals, 2002-04
 
Frozen pizza
 
Figure 26: Manufacturers’ value shares of frozen pizza, 2002-04
 
Chilled pizza
 
Figure 27: Manufacturers’ retail value shares of chilled pizza, 2002-04
 
Processed poultry products
 
Figure 28: Manufacturers’ retail value shares of processed poultry products, 2002-04
 
Processed fish products
 
Figure 29: Manufacturers’ retail value shares of processed fish products, 2002-04
 
Companies and brands
 
Nestlй Espaсa
 
Pescanova SA
 
Unilever Foods Espaсa
 
Hero Espaсa
 
Gallina Blanca SA
 
New Product Development
 

 
Fresher ready meals
 
More indulgent pizzas
 
Growing supply of ethnic-style meal kits
 
Focus on children in processed poultry sector
 
Adding value in cooking sauces
 
Further product development in chilled soups
 
Continued focus on indulgence in desserts
 
Comparison of new product launches
 
Figure 30: New product launches, by country and product, 2004
 
New product launches
 
Ready meals & meal kits
 
Pizza
 
Cooking sauces
 
Soup
 
Processed poultry and fish products
 
Desserts
 
The Consumer – Use of Convenience Foods
 

 
Pan-European overview of convenience foods use
 
Figure 31: Penetration of convenience foods, by main shoppers, by country, 2004
 
Penetration and frequency of using convenience foods, 2004
 
Figure 32: Use of selected convenience foods, by type, 2004
 
Ready prepared meals
 
Pizza
 
Prepared cooking sauces
 
Pasta (fresh or dried)
 
Rice
 
Figure 33: Use of further selected convenience foods, by type, 2004
 
Packet/tinned soup
 
Ready-to-eat desserts
 
Instant desserts
 
Frozen vegetables
 
Frozen chips and potato products
 
Frozen fish products
 
Expenditure
 
Figure 34: Expenditure on selected fresh and frozen foods in last week, by product, 2004
 
Fresh vs frozen vegetables
 
Fresh fruit
 
Fresh vs frozen fish
 
Figure 35: Expenditure on selected fresh and frozen foods, by type, 2004
 
Fresh vs frozen poultry
 
Prepacked/prepared meat
 
Fresh vs frozen meat
 
The Consumer – Attitudes Towards Cooking – Scratch vs Convenience
 

 
Kitchen avoiders
 
Erratic eaters
 
Traditionalists
 
Figure 36: Use of food, by Mintel’s cooking target groups, 2004
 
The Consumer – Detailed Demographics
 

 
Ready meals
 
Figure 37: Penetration and frequency of using ready prepared meals, by gender and age, 2004
 
Figure 38: Penetration and frequency of using ready prepared meals, by income and employment, 2004
 
Figure 39: Penetration and frequency of using ready prepared meals, by region, 2004
 
Figure 40: Penetration and frequency of using ready prepared meals, by presence of children and household size, 2004
 
Pizza
 
Figure 41: Penetration and frequency of using pizza, by gender and age, 2004
 
Figure 42: Penetration and frequency of using pizza, by income and working status, 2004
 
Figure 43: Penetration and frequency of using pizza, by region, 2004
 
Figure 44: Penetration and frequency of using pizza, by presence of children and household size, 2004
 
Cooking sauces
 
Figure 45: Penetration and frequency of using prepared cooking sauces, by gender and age, 2004
 
Figure 46: Penetration and frequency of using prepared cooking sauces, by income and working status, 2004
 
Figure 47: Penetration and frequency of using prepared cooking sauces, by region, 2004
 
Figure 48: Penetration and frequency of using prepared cooking sauces, by presence of children and household size, 2004
 
Pasta (fresh or dried)
 
Figure 49: Penetration and frequency of using pasta, by gender and age, 2004
 
Figure 50: Penetration and frequency of using pasta, by income and working status, 2004
 
Figure 51: Penetration and frequency of using pasta, by region, 2004
 
Figure 52: Penetration and frequency of using pasta, by presence of children and household size, 2004
 
Rice
 
Figure 53: Penetration and frequency of using rice, by gender and age, 2004
 
Figure 54: Penetration and frequency of using rice, by income and working status, 2004
 
Figure 55: Penetration and frequency of using rice, by region, 2004
 
Figure 56: Penetration and frequency of using rice, by presence of children and household size, 2004
 
Packet/tinned soup
 
Figure 57: Penetration and frequency of using packet/tinned soup, by gender and age, 2004
 
Figure 58: Penetration and frequency of using packet/tinned soup, by income and working status, 2004
 
Figure 59: Penetration and frequency of using packet/tinned soup, by region, 2004
 
Figure 60: Penetration and frequency of using packet/tinned soup, by presence of children and household size, 2004
 
Ready-to-eat desserts
 
Figure 61: Penetration and frequency of using ready-to-eat desserts, by gender and age, 2004
 
Figure 62: Penetration and frequency of using ready-to-eat desserts, by income and working status, 2004
 
Figure 63: Penetration and frequency of using ready-to-eat desserts, by region, 2004
 
Figure 64: Penetration and frequency of using ready-to-eat desserts, by presence of children and household size, 2004
 
Instant desserts
 
Figure 65: Penetration and frequency of using instant desserts, by gender and age, 2004
 
Figure 66: Penetration and frequency of using instant desserts, by income and working status, 2004
 
Figure 67: Penetration and frequency of using instant desserts, by region, 2004
 
Figure 68: Penetration and frequency of using instant desserts, by presence of children and household size, 2004
 
Frozen vegetables
 
Figure 69: Penetration and frequency of using frozen vegetables, by gender and age, 2004
 
Figure 70: Penetration and frequency of using frozen vegetables, by income and working status, 2004
 
Figure 71: Penetration and frequency of using frozen vegetables, by region, 2004
 
Figure 72: Penetration and frequency of using frozen vegetables, by presence of children and household size, 2004
 
Frozen chips and potato products
 
Figure 73: Penetration and frequency of using frozen chips and potato products, by gender and age, 2004
 
Figure 74: Penetration and frequency of using frozen chips and potato products, by income and working status, 2004
 
Figure 75: Penetration and frequency of using frozen chips and potato products, by region, 2004
 
Figure 76: Penetration and frequency of using frozen chips and potato products, by presence of children and household size, 2004
 
Frozen fish products
 
Figure 77: Penetration and frequency of using frozen fish products, by gender and age, 2004
 
Figure 78: Penetration and frequency of using frozen fish products, by income and working status, 2004
 
Figure 79: Penetration and frequency of using frozen fish products, by region, 2004
 
Figure 80: Penetration and frequency of using frozen fish products, by presence of children and household size, 2004
 
Expenditure
 
Fresh vegetables
 
Figure 81: Weekly expenditure on fresh vegetables, by gender and age, 2004
 
Figure 82: Weekly expenditure on fresh vegetables, by income and working status, 2004
 
Figure 83: Weekly expenditure on fresh vegetables, by region, 2004
 
Figure 84: Weekly expenditure on fresh vegetables, by presence of children and household size, 2004
 
Frozen vegetables
 
Figure 85: Weekly expenditure on frozen vegetables, by gender and age, 2004
 
Figure 86: Weekly expenditure on frozen vegetables, by income and working status, 2004
 
Figure 87: Weekly expenditure on frozen vegetables, by region, 2004
 
Figure 88: Weekly expenditure on frozen vegetables, by presence of children and household size, 2004
 
Fresh fruit
 
Figure 89: Weekly expenditure on fresh fruit, by gender and age, 2004
 
Figure 90: Weekly expenditure on fresh fruit, by income and working status, 2004
 
Figure 91: Weekly expenditure on fresh fruit, by region, 2004
 
Figure 92: Weekly expenditure on fresh fruit, by presence of children and household size, 2004
 
Fresh fish
 
Figure 93: Weekly expenditure on fresh fish, by gender and age, 2004
 
Figure 94: Weekly expenditure on fresh fish, by income and working status, 2004
 
Figure 95: Weekly expenditure on fresh fish, by region, 2004
 
Figure 96: Weekly expenditure on fresh fish, by presence of children and household size, 2004
 
Frozen fish
 
Figure 97: Weekly expenditure on frozen fish, by gender and age, 2004
 
Figure 98: Weekly expenditure on frozen fish, by income and working status, 2004
 
Figure 99: Weekly expenditure on frozen fish, by region, 2004
 
Figure 100: Weekly expenditure on frozen fish, by presence of children and household size, 2004
 
Frozen poultry
 
Figure 101: Weekly expenditure on frozen poultry, by gender and age, 2004
 
Figure 102: Weekly expenditure on frozen poultry, by income and working status, 2004
 
Figure 103: Weekly expenditure on frozen poultry, by region, 2004
 
Figure 104: Weekly expenditure on frozen poultry, by presence of children and household size, 2004
 
Fresh poultry
 
Figure 105: Weekly expenditure on fresh poultry, by gender and age, 2004
 
Figure 106: Weekly expenditure on fresh poultry, by income and working status, 2004
 
Figure 107: Weekly expenditure on fresh poultry, by region, 2004
 
Figure 108: Weekly expenditure on fresh poultry, by presence of children and household size, 2004
 
Prepacked/prepared meat
 
Figure 109: Weekly expenditure on prepacked/prepared meat, by gender and age, 2004
 
Figure 110: Weekly expenditure on prepacked/prepared meat, by income and working status, 2004
 
Figure 111: Weekly expenditure on prepacked/prepared meat, by region, 2004
 
Figure 112: Weekly expenditure on prepacked/prepared meat, by presence of children and household size, 2004
 
Fresh meat
 
Figure 113: Weekly expenditure on fresh meat, by gender and age, 2004
 
Figure 114: Weekly expenditure on fresh meat, by income and working status, 2004
 
Figure 115: Weekly expenditure on fresh meat, by region, 2004
 
Figure 116: Weekly expenditure on fresh meat, by presence of children and household size, 2004
 
Frozen meat
 
Figure 117: Monthly expenditure on frozen meat, by gender and age, 2004
 
Figure 118: Monthly expenditure on frozen meat, by main shoppers, 2004
 
Figure 119: Monthly expenditure on frozen meat, by main shoppers, 2004
 
Figure 120: Monthly expenditure on frozen meat, by main shoppers, 2004
 
Prospects
 
Changing lifestyles reduce time available for cooking
 
Working status is a prime driver for convenience foods
 
Convenience foods need to have high quality image
 
Areas of greatest potential
 
Forecast
 
Convenience comes to town
 
Figure 121: Forecasts for Spanish retail value sales of selected convenience foods, by type, at current prices, 2004-09
 
Growth across the sectors
 
Poultry often introduction to more convenience
 
Pizza and ready meals show good if slower growth rates
 
Mixed fortunes for remainder
 
Real growth for all sectors
 
Figure 122: Forecasts for Spanish retail value sales of selected convenience foods, by type, at 2004 prices, 2004-09
 




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