Eating Habits: Scratch vs Convenience Cooking France
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| Date | Jun, 2005 |
| Pages | 125 |
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€535
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Abstract:
About this report
About the market…
Driven by changing lifestyles and eating habits, and boosted by a large amount of new product development, convenience foods have been growing for some years now, with chilled convenience lines and snack-sized meals doing particularly well. The French are a nation that they really enjoy cooking. This suggests they would be most attracted to convenience products that assist, rather than completely replace. However, in the longer term, younger consumers may not be as keen on cooking as previous generations, and the interest in cooking may decline, leading to further sales of ready meals.
About Mintel’s research…
Providing the most innovative consumer research and latest market trend data, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Use Mintel's research to:
Understand the major market trends and drivers in scratch and convenience foods in France
Develop the next big idea in the convenience and scratch food markets
Discover consumer purchasing habits and tailor your business accordingly
Pinpoint market potential before your competitors
Find out how to best reach key audiences with the most effective marketing communications
Measure market sizes and forecasts and build realistic business models
Gain insight into future trends
Spot new targeting opportunities
Gather in-depth information about consumer target groups
Intriguing findings include…
Almost seven in ten main shoppers (67%) use ready prepared meals
The highest relative volume users of ready meals are households of five or more, as well as one-person households
41% of all adults are traditional cooks who enjoy cooking, and have time to spend on it.
Table of contents:
Contents
Introduction
Definitions
Consumer research
Abbreviations
Executive Summary
Mixed blessings for convenience foods
Convenience foods market growing healthily, spurred by snack meals
Chilled convenience lines are overtaking frozen alternatives
Discounters and grocery multiples reign supreme
Families and full-time workers favour time-saving products
Further potential for convenience foods
Market Drivers
Figure 1: Trends in French population, by age, 1999-2003
More women in employment- a good sign for the market
Figure 2: Trends in French employment, 1998-2003
PDI and affordability
Figure 3: Trends in French PDI and consumer expenditure, at current and constant prices, 1998-2003
Larger households currently have greater need for convenience foods
Figure 4: Trends in number of households in France, by size, 1999-2003
Microwaves and freezers – making life easier
Figure 5: Ownership of microwave ovens and freezers, by country, 2004
Figure 6: Ownership of microwave oven, by country, by demographic sub-group, 2004
Attitudes towards cooking
Figure 7: Attitudes towards food, by country, 2004
Market Size and Trends
Figure 8: French retail value sales of food and non-alcoholic drink, at current and constant prices, 1999-2004
Figure 9: Food spend as % of total consumer expenditure, 1999-2004
Figure 10: Consumer spend on food in France, by type, 2000-03
Figure 11: French retail value sales of selected convenience foods, by type, 1999-2004
Products used most heavily in French households
Figure 12: Food products used most heavily in France, 2004
Market Segmentation
Ready meals
Figure 13: French retail value sales of ready meals, by type, 1999-2004
Pizza
Figure 14: French retail value sales of pizza, by type, 1999-2004
Cooking sauces
Figure 15: French retail value sales of cooking sauces, by type, 1999-2004
Soup
Figure 16: French retail value sales of soups, by type, 1999-2004
Prepared salads
Convenience fish products
Figure 17: French retail value sales of convenience fish products, by type, 2002-04
Convenience poultry
Figure 18: French retail value sales of convenience poultry, by type, 2002-04
Desserts
Figure 19: French retail value sales of prepared desserts, by type, 1999-2004
Distribution
Figure 20: Number of French retail outlets, 1998-2003
Supermarkets and hypermarkets dominate, but discounters gaining
Figure 21: French retail value sales of ready meals, by outlet type, 2002-04
Figure 22: French retail value sales of further processed poultry, by outlet type, 2002-04
The Supply Structure
Manufacturers’ shares
Convenience poultry
Figure 23: Brands’ value shares in the French poultry market, 2004
Ready meals
Figure 24: Manufacturers’ value shares of frozen ready meals in France, 2004
Figure 25: Manufacturers’ value shares of chilled ready meals in France, 2004
Sauces
Figure 26: Manufacturers’ value shares of sauces in France, 2004
Desserts
Figure 27: Manufacturers’ value shares of chilled desserts in France, 2004
Companies and brands
Nestlй
Marie Groupe Uniq
Unilever
Findus France
Danone
New Product Development
Freshness and quality of prime importance
Authenticity
Single-portions
Comparison of new product launches
Figure 28: New product launches, by country and product, 2004
New product launches
The Consumer
Pan-European overview of convenience foods use
Figure 29: Penetration of selected foods, by main shoppers, by country, 2004
Trends – winners and losers in the food stakes
Figure 30: Trends in penetration of selected foods, 2002-04
Penetration and frequency of using selected foods
Figure 31: Use of selected convenience foods, by type, 2004
Ready prepared meals
Pizza
Prepared cooking sauces
Pasta
Rice
Figure 32: Use of further selected convenience foods, by type, 2004
Packet/tinned soup
Ready-to-eat desserts
Instant desserts
Frozen vegetables
Frozen chips and potato products
Frozen fish products
Instant snack meals
Weekly expenditure
Figure 33: Weekly expenditure on selected fresh and frozen foods, by type, 2004
Fresh and frozen vegetables
Fresh fruit
Fresh and frozen fish
Figure 34: Weekly expenditure on further selected fresh and frozen foods, by type, 2004
Frozen and fresh poultry
Prepacked/prepared meat
Fresh and frozen meat
The Consumer – Attitudes Towards Cooking: Scratch vs Convenience
Snack-style eaters
Traditional cooks
Cooking-phobic
Use of convenience foods by Mintel’s target groups
Figure 35: Use of convenience foods, by Mintel’s target groups, 2004
The Consumer – Detailed Demographics
Ready prepared meals
Figure 36: Penetration and frequency of using ready prepared meals, by gender and age, 2004
Figure 37: Penetration and frequency of using ready prepared meals, by income and working status, 2004
Figure 38: Penetration and frequency of using ready prepared meals, by region, 2004
Figure 39: Penetration and frequency of using ready prepared meals, by presence of children and household size, 2004
Pizza
Figure 40: Penetration and frequency of using pizza, by gender and age, 2004
Figure 41: Penetration and frequency of using pizza, by income and working status, 2004
Figure 42: Penetration and frequency of using pizza, by region, 2004
Figure 43: Penetration and frequency of using pizza, by presence of children and household size, 2004
Prepared cooking sauces
Figure 44: Penetration and frequency of using prepared cooking sauces, by gender and age, 2004
Figure 45: Penetration and frequency of using prepared cooking sauces, by income and working status, 2004
Figure 46: Penetration and frequency of using prepared cooking sauces, by region, 2004
Figure 47: Penetration and frequency of using prepared cooking sauces, by presence of children and household size, 2004
Pasta (fresh or dried)
Figure 48: Penetration and frequency of using pasta, by gender and age, 2004
Figure 49: Penetration and frequency of using pasta, by income and working status, 2004
Figure 50: Penetration and frequency of using pasta, by region, 2004
Figure 51: Penetration and frequency of using pasta, by presence of children and household size, 2004
Rice
Figure 52: Penetration and frequency of using rice, by gender and age, 2004
Figure 53: Penetration and frequency of using rice, by income and working status, 2004
Figure 54: Penetration and frequency of using rice, by region, 2004
Figure 55: Penetration and frequency of using rice, by presence of children and household size, 2004
Frozen vegetables
Figure 56: Penetration and frequency of using frozen vegetables, by gender and age, 2004
Figure 57: Penetration and frequency of using frozen vegetables, by income and working status, 2004
Figure 58: Penetration and frequency of using frozen vegetables, by region, 2004
Figure 59: Penetration and frequency of using frozen vegetables, by presence of children and household size, 2004
Frozen chips and potato products
Figure 60: Penetration and frequency of using frozen chips and potato products, by gender and age, 2004
Figure 61: Penetration and frequency of using frozen chips and potato products, by income and working status, 2004
Figure 62: Penetration and frequency of using frozen chips and potato products, by region, 2004
Figure 63: Penetration and frequency of using frozen chips and potato products, by presence of children and household size, 2004
Frozen fish products
Figure 64: Penetration and frequency of using frozen fish products, by gender and age, 2004
Figure 65: Penetration and frequency of using frozen fish products, by income and working status, 2004
Figure 66: Penetration and frequency of using frozen fish products, by region, 2004
Figure 67: Penetration and frequency of using frozen fish products, by presence of children and household size, 2004
Packet/tinned soup
Figure 68: Penetration and frequency of using packet/tinned soup, by gender and age, 2004
Figure 69: Penetration and frequency of using packet/tinned soup, by income and working status, 2004
Figure 70: Penetration and frequency of using packet/tinned soup, by region, 2004
Figure 71: Penetration and frequency of using packet/tinned soup, by presence of children and household size, 2004
Ready-to-eat desserts
Figure 72: Penetration and frequency of using ready-to-eat desserts, by gender and age, 2004
Figure 73: Penetration and frequency of using ready-to-eat desserts, by income and working status, 2004
Figure 74: Penetration and frequency of using ready-to-eat desserts, by region, 2004
Figure 75: Penetration and frequency of using ready-to-eat desserts, by presence of children and household size, 2004
Instant desserts
Figure 76: Penetration and frequency of using instant desserts, by gender and age, 2004
Figure 77: Penetration and frequency of using instant desserts, by income and working status, 2004
Figure 78: Penetration and frequency of using instant desserts, by region, 2004
Figure 79: Penetration and frequency of using instant desserts, by presence of children and household size, 2004
Instant snack meals
Figure 80: Penetration and frequency of using instant snack meals, by gender and age, 2004
Figure 81: Penetration and frequency of using instant snack meals, by income and working status, 2004
Figure 82: Penetration and frequency of using instant snack meals, by region, 2004
Figure 83: Penetration and frequency of using instant snack meals, by presence of children and household size, 2004
Expenditure
Fresh vegetables
Figure 84: Weekly expenditure on fresh vegetables, by gender and age, 2004
Figure 85: Weekly expenditure on fresh vegetables, by income and working status, 2004
Figure 86: Weekly expenditure on fresh vegetables, by region, 2004
Figure 87: Weekly expenditure on fresh vegetables, by presence of children and household size, 2004
Frozen vegetables
Figure 88: Weekly expenditure on frozen vegetables, by gender and age, 2004
Figure 89: Weekly expenditure on frozen vegetables, by income and working status, 2004
Figure 90: Weekly expenditure on frozen vegetables, by region, 2004
Figure 91: Weekly expenditure on frozen vegetables, by presence of children and household size, 2004
Fresh fruit
Figure 92: Weekly expenditure on fresh fruit, by gender and age, 2004
Figure 93: Weekly expenditure on fresh fruit, by income and working status, 2004
Figure 94: Weekly expenditure on fresh fruit, by region, 2004
Figure 95: Weekly expenditure on fresh fruit, by presence of children and household size, 2004
Fresh fish
Figure 96: Weekly expenditure on fresh fish, by gender and age, 2004
Figure 97: Weekly expenditure on fresh fish, by income and working status, 2004
Figure 98: Weekly expenditure on fresh fish, by region, 2004
Figure 99: Weekly expenditure on fresh fish, by presence of children and household size, 2004
Frozen fish
Figure 100: Weekly expenditure on frozen fish, by gender and age, 2004
Figure 101: Weekly expenditure on frozen fish, by income and working status, 2004
Figure 102: Weekly expenditure on frozen fish, by region, 2004
Figure 103: Weekly expenditure on frozen fish, by presence of children and household size, 2004
Frozen poultry
Figure 104: Weekly expenditure on frozen poultry, by gender and age, 2004
Figure 105: Weekly expenditure on frozen poultry, by income and working status, 2004
Figure 106: Weekly expenditure on frozen poultry, by region, 2004
Figure 107: Weekly expenditure on frozen poultry, by presence of children and household size, 2004
Fresh poultry
Figure 108: Weekly expenditure on fresh poultry, by gender and age, 2004
Figure 109: Weekly expenditure on fresh poultry, by income and working status, 2004
Figure 110: Weekly expenditure on fresh poultry, by region, 2004
Figure 111: Weekly expenditure on fresh poultry, by presence of children and household size, 2004
Prepacked/prepared meat
Figure 112: Weekly expenditure on prepacked/ prepared meat, by gender and age, 2004
Figure 113: Weekly expenditure on prepacked/prepared meat, by income and working status, 2004
Figure 114: Weekly expenditure on prepacked/prepared meat, by region, 2004
Figure 115: Weekly expenditure on prepacked/prepared meat, by presence of children and household size, 2004
Fresh meat
Figure 116: Weekly expenditure on fresh meat, by gender and age, 2004
Figure 117: Weekly expenditure on fresh meat, by income and working status, 2004
Figure 118: Weekly expenditure on fresh meat, by region, 2004
Figure 119: Weekly expenditure on fresh meat, by presence of children and household size, 2004
Frozen meat
Figure 120: Monthly expenditure on frozen meat, by gender and age, 2004
Figure 121: Monthly expenditure on frozen meat, by income and working status, 2004
Figure 122: Monthly expenditure on frozen meat, by region, 2004
Figure 123: Monthly expenditure on frozen meat, by presence of children and household size, 2004
Prospects
Potential amongst younger age groups, but elderly growing most rapidly
Figure 124: Projections in French population, by age, 2005-07
Continued growth in female employment long-term
Smaller households offer good potential for single-serve products
Forecast
The French take on convenience
Figure 125: Forecast of French retail value sales of selected convenience foods, by type, at current prices, 2004-09
Heading for Ђ10 billion
Figure 126: Forecast of French retail sales of selected convenience foods, by type, indices at current prices, 2004-09
Maintaining momentum
Range of convenience poultry ensures further growth
Ready meals more subdued
Mature desserts
Soups stirring less
Pizza panned by competition
Smaller sectors slowdown
Real growth shows winners and losers
Figure 127: Forecast of French retail value sales of selected convenience foods, by type, at 2004 prices, 2004-09
Fish and pizza give way to poultry and salads
Figure 128: Forecast of French retail value sales of selected convenience foods, by type, indices at 2004 prices, 2004-09
Convenience fits affluent lifestyles
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