Gas and Electric Cookers - UK
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| Date | Nov, 2005 |
| Pages | 77 |
| Price / format | $1795 / Online Download
$1795 / Hard Copy Mail Delivery
$3295 / Global Site License
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$1 795
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Abstract:
About the Market…
The UK economy has experienced an extended period of strong growth in the last ten years, sustained by low interest rates, low unemployment and high levels of consumer confidence. This has helped boost sales of larger household appliances such as cookers as consumers are able to either re-mortgage in order to fund home improvements or take advantage of low interest rate loans. As house prices have risen strongly, some consumers have opted to stay put and upgrade their existing homes, helping to boost sectors such as built-in cooking in particular.
Ongoing interest in food and cooking is also helping to boost sales of premium appliances such as hobs with wok-burners and range cookers. Rising interest rates in 2004 and economic uncertainties following issues such as rising oil prices have, however, led to a fall in consumer confidence, and spending in 2005. As such, this is likely to restrict growth in the cookers market in the short term, although longer-term prospects remain reasonably healthy.
Table of contents:
Introduction and Abbreviations
Relevant reports
Definitions
Consumer research
Lifestage and Special Groups
ACORN
Advertising data
Abbreviations
Executive Summary
Signs of market slowdown
Replacement cycles shortening
Electric cookers sector dominates
Gas market evolving
Increasingly concentrated supply
Advertising-to-sales ratio stays low
Consumers switch to built-in
Consumer attitudes and plans
Retail distribution ever wider
Future prospects
Market Drivers
Consumer expenditure and spending trends
Figure 1: PDI and consumer expenditure, 1999-2009
Aspirations grow as incomes increase
Figure 2: Trends in the UK population, by socio-economic group, 2000-09
Housing market
Figure 3: Household transactions UK, 1999-2010
Home ownership still the ultimate goal
Figure 4: UK dwelling stock, by tenure, 1999-2003
DIY trends and building
Figure 5: The DIY retail market*, at current and constant prices, 1999-2004
Household size
Figure 6: UK households and one-person households, 2000-09
Home interest programmes and cooking habits
Internet shopping set to grow
Market Size and Trends
Figure 7: UK retail sales of gas and electric cookers, by volume and value, 2000-05
Electric cookers still dominate
Figure 8: UK retail sales of gas and electric cookers, by sector, 2002 and 2004
Trend for built-in continues
Figure 9: UK retail sales of gas and electric cookers, by sector, 2002 and 2004
Electric cookers
Figure 10: UK retail sales of electric cookers, by type, 2002 and 2004
Freestanding
Figure 11: UK retail sales of freestanding electric cookers, 2000-05
Built-in
Figure 12: UK retail sales of built-in electric cookers, 2000-05
Gas cookers
Freestanding is declining
Figure 14: UK retail sales of freestanding gas cookers, 2000-05
Built-in
Figure 15: UK retail sales of built-in gas cookers, 2000-05
The Supply Structure
Overview of supply
Figure 16: Leading cooker suppliers to the UK market, 2005
Brand shares - freestanding electric cookers
Figure 17: UK brand shares for freestanding electric cookers, by volume, 2002 and 2004
Brand shares - built-in electric cookers
Figure 18: UK brand shares for built-in electric cookers, by volume, 2002 and 2004
Brand shares - freestanding gas cookers
Figure 19: UK brand shares for freestanding gas cookers, by volume, 2002 and 2004
Brand shares - built-in gas cookers
Figure 20: UK brand shares for built-in gas cookers, by volume, 2002 and 2004
Company profiles
Beko plc
BSH Home Appliances
Electrolux Group
Glen Dimplex Home Appliances
Indesit Company UK Ltd
Whirlpool UK
Other companies
Advertising and Promotion
Above the line
Figure 21: Main monitored media advertising expenditure on cookers, 2000-05
Figure 22: Main monitored media advertising expenditure on electric and gas cookers, by manufacturer and sector, 2002 and 2004
Figure 23: Main monitored media advertising expenditure on electric and gas cookers, by manufacturer and sector, 2004
Below the line
Distribution
Ever widening distribution for cookers
Freestanding electric cookers
Figure 24: UK retail sales of freestanding electric cookers, by outlet, 2002 and 2004
Built-in electric cookers
Figure 25: UK retail sales of built-in electric cookers, by outlet, 2002 and 2004
Freestanding gas cookers
Figure 26: UK retail sales of freestanding gas cookers, by outlet, 2002 and 2004
Built-in gas cookers
Figure 27: UK retail sales of built-in gas cookers, by outlet, 2002 and 2004
The Consumer
Ownership - gas and electric hobs and cookers
Figure 28: Household ownership of kitchen appliances, 2000-04
Microwave ovens
Purchase of cooking appliances
Detailed ownership
Figure 29: Appliances in the home - detailed, May 2005
Home upgrades and purchases made recently
Figure 30: Home upgrades and purchases made recently, May 2005
Future plans and shopping habits
Figure 31: Plans to remodel and shopping habits, May 2005
Figure 32: Habits when shopping for appliances, May 2005
The Consumer - Detailed Demographics
Electric units
Hob units
Figure 33: Household ownership of electric hob units, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Groups, tenure and household income, 2004
Built-in ovens
Figure 34: Household ownership of electric built-in ovens, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Group, tenure and household income, 2004
Freestanding electric cookers
Figure 35: Household ownership of freestanding electric cookers, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Group, tenure and household income, 2004
Gas units
Gas hob units
Figure 36: Household ownership of gas hob units, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Groups, tenure and household income, 2004
Built-in gas ovens
Figure 37: Household ownership of built-in gas ovens, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Group, tenure and household income, 2004
Freestanding gas cookers
Figure 38: Household ownership of freestanding gas cookers, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Groups, tenure and household income, 2004
Microwaves
Figure 39: Household ownership of microwave ovens, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Groups, tenure and household income, 2004
The Future and Forecast
Market slowdown
Figure 47: Forecast of the UK gas and electric cookers market, 2005-10
Subdued economy to restrict market growth
Smaller households may hinder growth
Eating trends: Implications for the market
Good design and styling set to remain key
The evolution of the hob
Desire to improve kitchens still high
Sector hierarchy of growth
Retail distribution ever widening
Factors incorporated in the forecast
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Consumer Goods & Retail 