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Barbecue Foods - UK

DateApr, 2006
Pages93
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Abstract:
 This report examines how the UK barbecue foods market has performed since the last Market Intelligence report on this sector published in 2004. The barbecue food market is one of the most dynamic within grocery and represents a challenging opportunity. Contemporary lifestyle trends continue to favour outdoor eating: with the growing interest in outdoor living and al fresco dining, the market continues to enjoy good volume growth as barbecue ownership expands.

However, as with many other categories of food consumption there is a trend is also towards premium products as barbecue users have become much more adventurous and willing to experiment with new products.


Table of contents:
INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
ACORN
Advertising data
ABBREVIATIONS


EXECUTIVE SUMMARY
A growing market
Changing nature of the barbecue occasion
The male domain
Although traditional favourites remain popular, the market is becoming more sophisticated
Fragmented supply structure
Multiples dominate distribution
Pre-prepared versus scratch cooking
Market set for further growth


MARKET DRIVERS
PDI and consumer expenditure
Figure 1: PDI and consumer expenditure, 2000-05
Sustained growth in recent years
Socio-economic and demographic trends
Figure 2: UK population by socio-economic breakdown, 2000-05
More affluent consumers
Ageing population
Figure 3: UK Population by age, 2000-05
Families the key users
Opportunities to broaden appeal
Access to a garden
Figure 4: Adults aged 15+ who have a garden, 2001-05
Barbecue ownership continues to increase
Figure 5: Household ownership of barbecues and garden furniture, 2001-05
Upgrades provide boost to demand
Potential for further growth
More user friendly products
Consumer desires
Figure 6: Garden features consumers want, July 2005
Practical requirements outweigh dreams
Barbecues a key desire for non-garden-owners
The weather
Figure 7: Average summer temperature and sunshine hours in the UK, 1992-2005
Variable climate
Lifestyle changes
Healthy eating
Attitudes to cooking
Figure 8: Agreement with selected lifestyle statements, 2001-05
More adventurous tastes
Fewer formal meal occasions
Figure 9: Agreement with selected lifestyle statements, by age and socio-economic group, 2005
Younger, affluent consumers are most adventurous
Vegetarianism and organics
Figure 10: Agreement with selected lifestyle statements, 2001-05
Organic foods present an opportunity
Figure 11: Agreement with selected lifestyle statements, by age and socio-economic group, 2005
Vegetarianism popular amongst younger, affluent consumers
ABs the main targets for organics
Retailer response - investment in private-label
Figure 12: Agreement with selected lifestyle statements, 2001-05
Key role for private-label
More sophisticated approach


MARKET SIZE
Figure 13: UK retail sales of BBQ foods, 2001-06
Continued strong growth in demand
Drive towards premiumisation provides boost to sales value
Barbecues not just for the weekend anymore
The football effect
Figure 14: UK estimated retail sales of barbecue foods, by type, 2001-05
Meat sausages
Poultry
Meat burgers
Barbecue packs, steaks and chops/ribs/other meat
Sauces, seasonings and marinades
Fish
Prepared kebabs
Meat-free sausages/burgers
Vegetables and fruit
Bakery products


THE SUPPLY STRUCTURE
SAUSAGES AND BURGERS
Unilever Frozen Foods and Ice Cream
Northern Foods
Kerry Group
Cranswick Country Foods
Canterbury Foods/J&J Tranfield
Samworth Brothers
Other suppliers of sausages and burgers
POULTRY AND MEAT SUPPLIERS
Grampian Country Food Group
ANM
Tulip Ltd
Other meat and poultry and game meat suppliers
SAUCES, ACCOMPANIMENTS AND MARINADES
Unilever Bestfoods
HJ Heinz
Discovery Foods
Nando’s
Baxters Food Group
RH Amar
Other sauces, marinades and accompaniments companies
MEAT ALTERNATIVES SUPPLIERS
Premier Foods
Heinz
Linda McCartney

NEW PRODUCT DEVELOPMENT
Seasonal ranges
Emphasis on quality
More exotic flavours
NEW PRODUCT BRIEFS


ADVERTISING AND PROMOTION
Jamie Oliver Butchers Choice Sausages
National BBQ Week 2006


DISTRIBUTION
SAUSAGES, BURGERS AND POULTRY
Figure 15: Distribution channels for leading barbecue foods, 2003 and 2005
Multiples tighten grip
SAUCES AND FISH
Figure 16: Distribution channels for leading barbecue foods, 2003 and 2005
Changing distribution map

THE CONSUMER - BARBECUE OWNERSHIP
Figure 17: Barbecuing equipment used at home, September 2005
Charcoal remains the main cooking method
Gas guzzlers
Disposable barbecues
Enhancing the experience
Barbecues a mainstay for family entertainment
Figure 18: Agreement with the statement “I/we do not barbecue”, by presence of children, September 2005
Main barbecue users among larger households
Barbecue usage centred on young households
Figure 19: Usage of disposable barbecues, by age, September 2005
Importance of home ownership
Charcoal popular with women while men go for gas
Figure 20: Usage of gas and charcoal barbecues, by gender, September 2005
Barbecue users more affluent
Weather not the only factor in regional differences


BBQ OWNERSHIP - DETAILED DEMOGRAPHICS
Figure 21: Barbecuing equipment used at home, by gender, age and socio-economic groups, September 2005
Figure 22: Barbecuing equipment used at home, by presence of children, lifestage, and Mintel’s Special Groups, September 2005
Figure 23: Barbecuing equipment used at home, by marital and working status and household size,
September 2005
Figure 24: Barbecuing equipment used at home, by region and ACORN category, September 2005
Figure 25: Barbecuing equipment used at home, by media, commercial TV viewing habits and supermarket usage, September 2005
Figure 26: Barbecuing equipment used at home, by length of residence and household tenure, September 2005

THE CONSUMER - PRODUCT USAGE
Figure 27: Foods cooked on the barbecue, February 2004 and September 2005
Traditional barbecue fare continues to dominate
Larger households are major users
BARBECUE STALWARTS VS SOPHISTICATED OFFERINGS
Barbecue staples
Figure 28: Meat-based burgers cooked on the barebcue, by selected demographics, September 2005
Families favour traditional barbecue food
Still the traditional North
Sausages retain broad appeal
Sophisticated trade ups
Fish retains up-market image
Third agers seek a more sophisticated offering
Figure 29: Fish steaks/fillets cooked on the barbecue, by selected demographics, September 2005
Marks & Spencer remains the influential player in barbecue foods

DETAILED DEMOGRAPHICS
Figure 30: Attitudes towards barbecuing, by gender, age and socio-economic status, July 2005
Figure 31: Attitudes towards barbecuing, by lifestage, Mintel’s Special Groups and household size, July 2005
Figure 32: Attitudes towards barbecuing, by marital status, working status and presence of children in household, July 2005
Figure 33: Attitudes towards barbecuing, by region and ACORN category, July 2005
Figure 34: Attitudes towards barbecuing, by media and supermarket usage, and commercial TV viewng, July 2005
Figure 35: Attitudes towards barbecuing, by gender, age and socio-economic status, July 2005
Figure 36: Attitudes towards barbecuing, by presence of children, lifestage, and Mintel’s Special Groups, July 2005
Figure 37: Attitudes towards barbecuing, by marital status, working status and household size, July 2005
Figure 38: Attitudes towards barbecuing, by region and ACORN category, July 2005
Figure 39: Attitudes towards barbecuing, by media and supermarket usage, and commercial TV vieiwng, July 2005
ASSESSING KEY TARGET MARKETS - CONSUMER TYPOLOGIES
Figure 40: The three barbecue clusters, September 2005
Well Grilled (26% of barbecue users)
Planners (37% of barbecue users)
Spontaneous (37% of barbecue users)
Conclusions

THE FUTURE
Continued rise in barbecue penetration
More affluent consumers
Figure 41: Projected UK population by socio-economic status, 2005-10
Favourable demographics
Figure 42: Projected UK population, by age, 2005-10
Rise of feminine values
Extending the barbecue season
Extending the barbecue occasion
Other lifestyle changes
Avian flu


FORECAST
Sales on fire
Figure 43: Forecast of UK retail sales of BBQ foods, 2006-11
It will take a lot to slow this market down
Don’t mention the weather
FACTORS USED IN THE FORECAST


APPENDIX: RESEARCH METHODOLOGY




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