Finaccord' s Mobile Metrics series of reports offers detailed and unique insights into the behaviour of consumers in the context of mobile telephone insurance. Based on a primary survey of mobile owners in France, Germany, Italy, Spain and the UK carried out between June and August 2006, the research provides valuable data describing the extent to which they take out mobile telephone insurance and clarifying the proportion of uninsured mobile owners who recognise the benefits of the insurance but have simply not yet got round to acquiring cover.

In addition to calculating the percentage of consumers that buys mobile telephone insurance in each country, the investigation also analyses which risks are covered by the policies that they have acquired (ie. accidental damage, loss, mechanical failure, theft, unauthorised usage), whether they have purchased a stand-alone policy or already possess cover through their household insurance, which distribution channel and interface they used to take out mobile telephone insurance and whether they bought a policy at the same time as finalising their mobile contract or retrospectively.

Finally, the reports measure the degree to which mobile owners are satisfied with their insurance, whether they find it expensive and if they are likely to cancel their policy.

0.0 EXECUTIVE SUMMARY

• Penetration rates for mobile telephone insurance in the UK may be approaching maturity
• ... and most insured mobile owners possess cover for three of the five main risks
• A sizeable proportion of insured mobile owners obtain cover through their household insurance
• Propensity to purchase mobile telephone insurance through remote channels is significant
• Managing customer churn is likely to become as important a discipline as enrolling new customers

1.0 INTRODUCTION

• Finaccord
• European consumer research
• Mobile telephone insurance
• Creditor insurance
• Travel insurance
• European market, partnership and bancassurance research
• Research rationale
• Can major continental European markets follow the development witnessed in the UK?
• Research sample
• The research embraces a total of 1,340 respondents in the UK
• Research strengths and weaknesses
• A mixed Internet and telephone research methodology produces balanced results...
• ... assisting insurance companies and other interested parties to benchmark their performance

2.0 SURVEY ANALYSIS

• Introduction
• % of respondents owning a mobile telephone
• % of mobile owners in possession of mobile telephone insurance
• Attitudes towards mobile telephone ins. of mobile owners without cover
• Risks covered by mobile telephone insurance
• Policies paid for separately and packaging with household insurance
• Distribution channels used for mobile telephone insurance
• Distribution interfaces used for mobile telephone insurance
• Point in time chosen by mobile owners to obtain mobile telephone ins
• Attitudes towards mobile telephone insurance of mobile owners with cover

GRAPHICS / TABLES

• Sample breakdown in the UK by age group, household income band and geographical location
• % of respondents in the UK owning a mobile telephone, 2006
• % of respondents mobile owners in the UK in possession of mobile telephone insurance, 2006
• % split of attitudes towards mobile telephone insurance of mobile owners in the UK, 2006
• Risks covered by mobile telephone insurance in the UK, 2006 (pen. among those with mobile telephone ins.)
• Risks covered by mobile telephone insurance in the UK, 2006 (penetration among all mobile owners)
• Segment. of mob. tele. ins. in the UK between pols. paid for separately and pols. packaged with house. ins., 2006
• Distribution channels used for stand-alone mobile telephone insurance in the UK, 2006
• Distribution interfaces used for stand-alone mobile telephone insurance in the UK, 2006
• Point in time chosen by respondents in the UK to obtain stand-alone mobile telephone, 2006
• % split of attitudes towards mobile telephone insurance of mobile owners in the UK with cover, 2006