Summary Of Major Findings

Introduction

Chapter One: Staff Positions And Consultants

Percentage Of Firms That Have Full-time In-house Marketing Directors
Percentage Of Firms That Maintain Writers Or Editors Whose Primary Function Is To Produce Or Edit Newsletters, Articles, Brochures, Web Site Content, Speeches Or Other Product Aimed At Enhancing The General Reputation Of The Firms
Percentage Of Firms That Maintain On-staff Graphic Designers
Mean Number Of Full-time Equivalent Staff Positions Devoted To Marketing
Mean Number Of Full-time Equivalent Staff Positions Devoted To Marketing, Per Partner
Mean Number Of Writers And Editors Employed By The Firms (Excluding Proofreaders), Based On The Subset Of Firms That Employ Writers And Editors Whose Primary Function Is To Produce Or Edit Newsletters, Articles, Brochures, Web Site Content, Speeches Or Other Product
Percentage Of Firms That Use Public Relations Firms To Enhance The Images Of The Firms
Percentage Of Firms That Use Marketing Firms That Can Assist With All Client-Development Tasks
Persons Responsible For Overseeing The Firms' Marketing Functions
Percentage of Firms That Responded That Managing Partners/CEOs Are Responsible For Overseeing The Firms' Marketing Functions
Percentage Of Firms That Responded That Managing Committees Are Responsible For Overseeing The Firms' Marketing Functions
Percentage Of Firms That Responded That Marketing Partners Are Responsible For Overseeing The Firms' Marketing Functions
Percentage Of Firms That Responded That Marketing Managers Are Responsible For Overseeing The Firms' Marketing Functions
Percentage Of Firms That Responded That Outside Consultants Are Responsible For Overseeing The Firms' Marketing Functions
Percentage Of Firms That Responded That Persons Other Than Those Listed Above Are Responsible For Overseeing The Firms' Marketing Functions
Percentage Of Firms That Indicated That Specified Persons Or Groups Are Responsible For Overseeing The Firms' Marketing Functions (Chart)
Mean Percentage Of Total Annual Billings Spent On Marketing
Percentage Of Firms That Have Specific Budgets For Marketing

Chapter Two: Brochures, Newsletters And Other Printed Materials

Percentage Of Firms That Have Revised Their General Brochures In The Past Twelve Months, Based On The Subset Of Firms That Have General Brochures
Mean Percentage Of The Firms' Practice Groups That Have Their Own Brochures
Mean Number Of Newsletters Produced By The Firms
Mean Number Of Newsletters Produced By The Firms, Per Partner
Percentage Of Firms That Responded That At Least One Of Their Newsletters Is Produced On A Monthly Basis
Percentage Of Firms Whose Newsletters Are Written And Edited Entirely In-house
Mean Annual Spending On Newsletter Production And Printing (Including Costs Of Staff Time)
Mean Annual Spending On Newsletter Production And Printing (Including Costs Of Staff Time), Per Partner
Mean Percentage Of Newsletter Production And Printing And Web Site Content Development Costs Attributed To Staff Time
Percentage Of Firms That Believe That Their Newsletters Help Attract New Clients
Percentage Of Firms That Indicate That Use Of The Internet Has Led Them To Reduce The Number Of Printed Brochures And Newsletters

Chapter Three: Use Of Technology In Law Firm Marketing

Percentage Of Firms That Use Special Law Marketing Software Packages
Percentage Of Firms That Post Newsletters To Their Web Sites, Based On The Subset Of Firms That Have Web Sites
Percentage Of Firms That Post Speeches And Articles To Their Web Sites, Based On The Subset of Firms That Have Web Sites
Mean Number Of Links To Other Organizations On The Firms' Web Sites, Based On The Subset Of Firms That Have Web Sites
Mean Cumulative Spending On Web Site Content Development (Including Costs Of Staff Time)
Mean Cumulative Spending On Web Site Content Development (Including Costs Of Staff Time), Per Partner, Based On The Subset Of firms That Have Web Sites
Mean Percentage Of Newsletter Production And Printing And Web Site Content Development Costs Attributed To Staff Time
Percentage Of Firms That Have Advertised On Radio Or Television Or Through Space Ads

Chapter Four: Partner And Associate Marketing And Rainmaking Responsibilities

Percentage Of Firms That Keep Track Of Their Attorneys' Civic Board Memberships
Percentage Of Firms That Keep Track Of The Number Of Articles That Their Attorneys Publish
Percentage Of Firms That Keep Track Of Their Attorneys' Seminars And Speeches
Mean Number Of Times In The Past Three Months That The Firms' Attorneys Have Been Quoted In The Legal Or Mainstream Press
Percentage Of Firms That Impose Client Prospecting Quotas On Their Attorneys
Percentage Of Firms That Responded That Client Prospecting Is A Major Factor In Compensation
Percentage Of Firms That Responded That Client Prospecting Counts Toward Billable-Hour Requirements
Mean Spending In The Past Year On Office Furniture And Fixtures
Mean Spending In The Past Year On Office Furniture And Fixtures, Per Partner
Mean Spending In The Past Year Entertaining Existing Clients
Mean Spending In The Past Year Entertaining Existing Clients, Per Partner
Mean Spending In the Past Year Entertaining Potential New Clients
Mean Spending In The Past Year Entertaining Potential New Clients, Per Partner
Mean Spending In The Past Year On Transportation, Meals And Lodging For Travel Aimed At Developing New Clients Or New Assignments With Existing Clients
Mean Spending In The Past Year On Transportation, Meals And Lodging For Travel Aimed At Developing New Clients Or New Assignments With Existing Clients, Per Partner
Mean Percentage Of Total Senior Partner Staff Time Attributed To Activities Aimed Largely At Developing New Clients

Chapter Five: Firm Retreats

Percentage Of Firms That Conduct Firm Retreats
Percentage Of Firms That Conduct Retreats For Particular Practice Groups
Mean Spending On The Firms' Most Recent Retreats, Based On The Subset Of Firms That Conduct Retreats
Mean Spending On the Firms' Most Recent Retreats, Per Partner, Based On The Subset Of Firms That Conduct Retreats