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Main Business, Finance & Insurance Business Services Quarterly Monitoring Report on China's Internet Market Q3 2006
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Quarterly Monitoring Report on China's Internet Market Q3 2006

DateNov, 2006
Pages0
Price / format$1400 / PDF E-mail From Publisher

$1 400 

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Abstract:
 Definitions and Research Scope

Definitions
Key words advertisement: Refers to the service mode that makes profits by charging advertisers for advertisement displayed on results pages of search engine or Web pages of search engine's partner Websites through key words match. AD position advertisement: Refers to the service mode that makes profits by charging advertisers for Internet advertisement put at fixed AD position on Website of great influence.

Public relationship advertisement: Refers to the service mode that makes profits by charging advertisers for advertisement activities of ""soft"" public relationship on Website of great influence in forms of advertorial, feature and special, etc. Large advertiser: Advertiser that has annual advertisement expenses of over 300 thousand Yuan and unified advertisement plan, and advertises on both Internet and traditional media on a large scale at the same time. The objective of large advertiser is to publicize its brand, products or services.

Advertiser of medium and small-sized enterprises: Advertiser that has annual advertisement expenses of less than 300 thousand Yuan without fixed advertisement budget or advertisement plan. The objective of advertiser of medium and small-sized enterprises is to publicize its products or services.

Research Scope
Technical areas involved: New media of Internet. Companies involved: Baidu, Yahoo China, Sohu, Zhongsou, google, Sina, Netease, and TOM. Products researched: Keyword advertisement, AD position advertisement, public relations advertisement, Email advertisement.

Countries and regions researched: Mainland China, not including China's Hong Kong, Macao and Taiwan region.

Research Approaches
User survey, channel survey, in-depth interview with vendors, financial statement analysis


Table of contents:
0 Research definitions
1 Key findings
2 Market size
3 User base
4 Vendor rating
5 Vendor marketing activities
List of Tables
2-1 Online Advertising Market Size Breakdown by Segment
3-1 Keyword Advertising Market Size Breakdown by Vendor
3-2 Online Ads Advertising Market Size Breakdown by Vendor
4-1 PR Advertising Market Size Breakdown by Vendor
4-2 Email Advertising Market Size Breakdown by Vendor
List of Figures
2-1 Online Advertising Market Size Breakdown by Segment
3-1 Keyword Advertising Market Size Breakdown by Vendor
3-2 Online Ads Advertising Market Size Breakdown by Vendor
4-1 PR Advertising Market Size Breakdown by Vendor
4-2 Email Advertising Market Size Breakdown by Vendor




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