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Business Services / REPORT INFORMATION

PR News
Date	Dec, 2006
Pages	0
Price / format	$697 / PDF E-mail From Publisher

$697

Report Information | Custom-Tailored Research | Product Trade Lead

Abstract:
Building the Bridge Between PR and the Bottom Line.

Now in its 61st year, PR News is the most trusted, executive level, reader-supported publica-tion that helps enhance the business impact of PR. Each week, PR News will provide you and your team with the ideas, tactics and tools to maximize your organization’s communications efforts. Each issue contains action-oriented feature stories, behind- the-scenes case studies and unparalleled access to communications-related market research, metrics and data.

Written for corporate PR and agency professionals and the challenges they face, PR News is your blueprint for the strategies, tactics and insights you need to become an even more effective and successful communicator.

You won’t find PR 101, breaking news stories or agency wins and losses in this publi-cation. What you will find are quick, yet deeply-researched articles that cater to high-level strategic thinkers who are looking for creative ways to get more mileage out of their campaigns, obtain more face time with the CEO, learn more about innovative measurement techniques, deal effectively with crises or simply want to continue hon-ing their communication skills.

PR News also presents seven virtual seminars each year on topics ranging from PR measurement to crisis management to analyst relations. Other products and services include the Platinum PR Awards, PR People Awards, CSR Awards, Legal PR Awards, Non-profit Awards and two annual guides: The 100 Best Case Studies and Lessons Learned from the PR Trenches. An event is held each fall in New York City to salute the award winners.

As a subscriber, you'll also receive access to the subscriber-only section. The archive section allows you to search current and past issues of PR News, including case studies, media hot sheets, news briefs and articles on topics such as crisis communications, measurement, employee communications and more. All the information you need from 1996-present is right at your fingertips.

Please Note: This publication is delivered weekly, for a total of 48 issues plus Annual Special Reports.

Table of contents:

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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