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PR News Book Of 100 Best Case Studies

DateDec, 2006
Pages0
Price / format$495 / Hard Copy Mail Delivery

$495 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 We just finished compiling PR News' "Top 100 Case Studies in PR Volume 2." Culled from exclusive interviews with hundreds of communicators worldwide, this one of a kind book is packed with useful, specific, "how they did it" case studies -- a resource that you and your team can use for years. You'll learn the strategies employed by corporate, nonprofit and agency PR professionals; you'll get budget breakdowns and measurement strategies; and you'll be equipped with fresh, new ideas about how to execute a campaign or program that produces positive results. You’ll hear what worked, what didn’t, and why.

These 100 best Case Studies are the editors' picks of the most successful campaigns in:
  • Media Relations
  • Community Relations
  • Crisis Management
  • Product Launch
  • Online PR
  • Marketing Communications
  • Corporate Social Responsibility
  • Employee Relations
  • Research
  • Public Affairs
  • Partnerships
  • Global PR
  • Publications: Annual Reports & More
  • Analyst Relations
This is the industry's only book of case studies tailored to communicators. We hope you'll enjoy PR News’ Top 100 Case Studies!


Table of contents:
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.




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