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Plunkett's Online Advertising Overview 2007 (Summary)

DateApr, 2007
Pages27
Price / format$149 / Online Download

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Abstract:
 This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the online sector of the advertising and branding industry. It includes our analysis of the major trends from Overall Advertising Budgets are Growing Again, While Online Advertising Soars, to Google Ventures Beyond Online Advertising, to Online Advertising Comes of Age. In addition, we provide statistical tables such as Internet Advertising Figures, 2000-2006 and Weekly Internet Advertising Statisticsby Industry, Company & Genre, U.S. As a finishing touch, individual company profiles are provided for ten of the leading online advertising companies in the world. Wield this tool for strategic planning, business development, or industry analysis.


Table of contents:
Introduction to the Advertising and Branding Industry
Overall Advertising Budgets are Growing Again, While Online Advertising Soars
Online Advertising Comes of Age
Google Ventures Beyond Online Advertising
Billboards Go Digital
Location-Based Advertising and Advertising on Cell Phones Take Hold
Industry Statistics Overview
Internet Advertising Figures, 2000-2006
Weekly Internet Advertising Statisticsby Industry, Company & Genre, U.S.
U.S. Internet Service Providers Estimated Revenue & Expenses: 2004-2006
Profiles of the Top Ten Online Advertising Companies by 2005 Sales





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