Market reports & researches
LOG IN | Services | Contact | Custom Research



Main Business, Finance & Insurance Business Services Plunkett's Marketing & Branding & Branding Industry Overview 2007 (Summary)
Publications

(Currently 512486 Items)


Partners


Business Services / REPORT INFORMATION

Plunkett's Marketing & Branding & Branding Industry Overview 2007 (Summary)

DateApr, 2007
Pages32
Price / format$149 / Online Download

$149 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the marketing and branding sectors of the advertising industry. It includes our analysis of the major trends from Branding: Private Label Merchandise Gains Ground, to LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers, to Alternative Media Sometimes Work Wonders/Viral Marketing Grows. In addition, we provide statistical tables such as U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006 and Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006. As a finishing touch, individual company profiles are provided for ten of the leading marketing companies in the world. Wield this tool for strategic planning, business development, or industry analysis.


Table of contents:
Introduction to the Advertising and Branding Industry
Media Consolidation and Globalization
Television Attempts to Evolve to Face New Challenges
DVR Market Evolves; Time-Shifting Becomes Widespread
Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers
Alternative Media Sometimes Work Wonders/Viral Marketing Grows
Branding: Private Label Merchandise Gains Ground
LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
Hispanic Market Gets Growing Focus
Industry Statistics Overview
U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006
Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006
U.S. Internet Publishing & Broadcasting Industry Estimated Revenue & Expenses: 2004-2006
Number and Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2007
U.S. Radio Networks, Radio Stations, Television Broadcasting & Cable & Other
Subscription Programming Revenues: 2004-2005
Profiles of the Top Ten Marketing Agencies by 2005 Sales





Order this report

  Company name:
  Contact person:
  Phone/fax:
  Email:
  Comments:
   


Product Trade Lead
0 leads found


Add New Buy/Sell Lead

© 2007-2010 MarketReportFinder.com