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Plunkett's Advertising Industry Overview 2007 (Summary)

DateApr, 2007
Pages40
Price / format$149 / Online Download

$149 

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Abstract:
 This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the advertising sector of the industry. It includes our analysis of the major trends from Online Advertising Comes of Age, to Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar, to Ad Market in China Booms. In addition, we provide statistical tables such as Worldwide Advertising Outlook, Selected Countries and Advertising Revenue Outlook, U.S.: 2006. As a finishing touch, individual company profiles are provided for ten of the leading advertising companies in the world. Wield this tool for strategic planning, business development, or industry analysis.


Table of contents:
Introduction to the Advertising and Branding Industry
Advertising/PR Agency Consolidation and Globalization
Overall Advertising Budgets are Growing Again, While Online Advertising Soars
Online Advertising Comes of Age
Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
Billboards Go Digital
Location-Based Advertising and Advertising on Cell Phones Take Hold
LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
Ad Market in China Booms
Industry Statistics Overview
Estimated Annual U.S. Advertising Expenditures: 2000-2006
Advertising Expenditure Percent Changes by Product, U.S.: 2005-2006
Advertising Revenue Outlook, U.S.: 2006
National & Local Advertising Growth, U.S.: 1st Quarter 2006 vs. 1st Quarter 2005
Worldwide Advertising Revenue: 1990-2007
Worldwide Advertising Outlook, Selected Countries
Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S
Top 50 Magazine Advertisers, Rate Card Reported Spending: 2006
Magazine Advertising Rate Card Reported Revenue by Classification: 2005-2006
Magazine Advertising Revenue and Pages for PIB* Measured Magazines: 1960-2006
Quarterly Changes in Television Advertising Revenue, U.S.: 2002-2006 Profiles of the Top Ten Advertising Agencies by 2005 Sales





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