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Marketing to the ABs - UK

DateDec, 2006
Pages252
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Abstract:

The vast majority of ABs are homeowners , and those in the younger lifestage groups tend to move home relatively frequently. Around a third of ABs in both the Pre-Family and Young Family lifestage groups are, have either moved home in the last year, or expect to do so in the next year

Their neighbourhood is clearly very important to the quality of life of AB consumers. Mintel’s research found that the most important factors for ABs in terms of neighbourhood included:

  • Safety, for themselves and their children
  • The ‘vibe’ of an area - which could be related to the look of the place, the facilities, or the general atmosphere
  • Being in the catchment area of a good state school was important for many respondents with children - and some without.




Table of contents:

Issues in the Market
Mintel research
Mintel-commissioned research
Definitions
ACORN
Definitions

Abbreviations

Insights and Opportunities
Green/ethical scepticism
Work: the flexible friend
Pension disillusionment and the reliance on property
What to wear? - men with teen sons
The need to attract more younger ABs to cultural activities

Lifestyle Sector in Brief
One in four of the adult population are ABs
Figure 1: Population distribution, by socio-economic group, 1991 and 2006
For ABs, neighbourhoods should be safe and vibrant…
Figure 2: Most important neighbourhood factors - ABs, 2006
...but neighbours may be kept at arm’s length
An AB home - plenty of space, and investment for the future
The look of the place - individuality is important
Everything in an AB’s garden
Home help
Education, education
Figure 3: Summary of qualitative findings on education, 2006
University for all?
Figure 4: Levels of graduates, by socio-economic group, 2006
New AB fathers are the keenest Internet users
It isn’t easy being a green AB
Figure 5: Types of green ABs, 2006
A weakness for fast cars
Flexibility is the key to a happy working life
Figure 6: Flexible working patterns - the pros and cons, 2006
Only room for one big career in an AB household
Enough for rainy days and holidays? - that’s (nearly) enough money for ABs
Property beats pensions for financial security
ABs work hard and play hard…
…but are healthier than most
Figure 7: A summary of the ways in which ABs are healthier than most adults, 2006
Discount clothing shops are great - but AB women still spend more than most on clothes
Less TV, more culture
Figure 8: Levels of cultural activity, by average TV viewing/ weekday, by socio-economic group, 2006
ABs have fewer worries about the future
Figure 9: Future concerns - ABs vs all adults, 2006
A classless society? Certainly not

Sector Environment
Figure 10: Population trends (including projected figures), by socio-economic group, 1991-2011

Innovations
Health and beauty
Men fuelling rise in cosmetic surgery - potential for anti-ageing skincare
Natural trend is bewitching - Organic Beauty
Reduced sugar Ketchup
Finance
Online mortgage service cuts out the intermediary - Mform
ISAs will go from strength to strength
New technology
Welcome to the age of choice - broadband TV
Console race is hotting up
Green issues
Global warming - don’t refurbish, innovate
Not so green

Home and Family
Key points summary
Marketing messages
A safe haven
A reflection of themselves
Green AB fingers?
An AB’s home
Figure 11: Tenancy status, by socio-economic group, 2006
The importance of neighbourhood
Figure 12: Most important neighbourhood factors - ABs, 2006
Friends and neighbours?
Figure 13: Friends and neighbours, the pros and cons, 2006
Property values
What is important in an AB home?
Figure 14: What is important in an AB home, 2006
Living space
The feel of the place
Home as investment
Second homes?
The look of the place
Trendy homes?
Decorating pride
Everything in the garden
Figure 15: Those who have a garden, by socio-economic group, 2006
Lifestage-led
Gender divide
Help at home
Figure 16: Paid help at home - ABs vs all adults, by lifestage, 2006
ABs spend less time on household chores
The pros and cons of having home help
Figure 17: Summary of qualitiative findings - the pros and cons of home help, 2006
Ironing aid?
The importance of word of mouth
Gardening help?
Few qualms about domestic help!
AB children
Education, education… (the AB Mantra)
State or private?
Private breeds private
The benefits of private education
Education - at any cost?
If it be state - make it a good one!
Different schools for different siblings?
No compromise on education
It pays to have extra tuition
University for all?
Figure 18: Levels of graduates, by socio-economic group, 2006
Devaluing the degree

The World Outside
Key points summary
Marketing messages
AB fathers for upmarket baby goods?
Mother earth
Green/ethical scepticism
Fast cars (‘for the drive of your life’)
ABs and the Internet
Figure 19: Internet penetration, by socio-economic group, 2001-06
Purchasing power!
Figure 20: Internet purchases in the last three months - ABs versus all adults, July 2006
Figure 21: Summary of findings about AB Internet usage, 2006
Green and ethical ABs?
Figure 22: Summary of findings about green and ethical issues and ABs, 2006
The qualitative dimension
Figure 23: Types of green ABs, 2006
‘It’s my children’s future’
‘I can’t wait to see my electricity bill when it comes to see how much I’ve saved’
‘I feel guilty’
‘It’s governments (and other authorities) that have got to make the moves’
‘I’m getting cynical about these things’
Ethical issues - not two-dimensional
A thirst for more information…
Getting about
Figure 24: How many cars? - ABs vs all adults, 2006
A weakness for a fast ‘sporty number’
Luxury boys’ toys
4x4s for recycling?!
Families first

ABs at Work
Key points summary
Marketing messages
Work: the flexible friend
Two-earner couples
Working lives
Are they happy in their work?
Figure 25: Attitudes towards work - ABs vs all adults, 2006
The qualitative dimension - work satisfaction?
How important is career success?
The qualitative dimension
Money isn’t enough
What do you call success?
Enjoying the prestige?
Climbing the ladder of non-monetary gain
Families before career
How flexible are AB working lives?
The long-hours culture and family lifestyles?
Figure 26: Average working hours - ABs vs all adults, by gender and working status, 2006
The qualitative dimension
Work woes, spilling into leisure time…
...especially for those who are self-employed
Negotiations for work/life balance
Only room for one big career in the AB household?

ABs and Money
Key points summary
Marketing messages
Pension disillusionment
Property priority
The gender ‘confidence gap’
Are they getting enough?
Figure 27: ‘I’m perfectly happy with my standard of living, by socio-economic group, 2006
What is ‘enough money’?
Figure 28: Summary of qualitiative findings about what constitutes ‘enough money’, 2006
The AB benchmark
‘Enough to be comfortable’
Ensuring future financial security
Spontaneous spending?
Costly kids
The long-term view
Financial security - an issue for young and old alike
Property as insurance
Managing it
Figure 29: Summary of TGI findings on managing money, 2006
Women hold the purse strings
Time poor for financial organisation
Day-to-day management vs large strategic decisions
Plenty of financial advice, or just a confusing minefield?
Pre-/no family ABs and the luxury of a disposable income
‘Premium’ bonds?
‘Rainy day’ money?
Spending it
Figure 30: Attitudes towards spending money - ABs vs all adults, 2006

The Inner (and Outer) Self
Key points summary
Marketing messages
Gender divide in health-consciousness
Premium elixir of youth
What to wear? - men with teen sons
Stress and time use
Busy ABs
Figure 31: Summary of stress and time use findings - ABs, 2006
The qualitative dimension
Time-poor young families
Older concern for young stress levels
Stress for the ‘sandwich generation’…
…but how much of it is self-imposed?
Concerns about slowing down!
Healthy ABs
Figure 32: Summary of health findings - ABs, 2006
The arrival of children means less exercise
Women in the older age groups are more likely to take regular exercise than their male counterparts
Three in ten ABs ‘do a lot to keep in shape’
Fashion and appearance
Figure 33: Summary of attitudes towards fashion and appearance, 2006
The qualitative dimension
Clothes shopping - less fun for AB mothers
Fashion on the cheap?
‘Matalan, Primark, charity shops…’
Reasonably priced clothes, perfect for children…
…but is there no compromise for quality?
Has quality gone downhill?
Undeniable change in the perception of clothes shopping
Price tag and quality often bears little relation
AB women spend more money on clothes than most
Figure 34: AB women’s clothing expenditure, 2006
AB men spend only modestly more money on clothes than other men
Figure 35: AB men’s clothing expenditure, 2006

Leisure and Holidays
Key points summary
Marketing messages
AB culture vultures
The need to attract more younger ABs to cultural activities
Thirst for knowledge
High levels of disposable income for pre-/no family and third age alike
Media usage
Figure 36: Summary of AB media usage, 2006
Good audio-visual equipment
Teen boy prompt for older boys’ toys
ABs and culture
In most cases, ABs are over-represented in the audiences for cultural activities
Figure 37: Cultural activities taken part in - ABs vs all adults, 2006
Older AB rockers!
‘Must go more often’
Sport and exercise
Active ABs
Figure 38: Sports taken part in - ABs vs all adults, 2006
The qualitative dimension
Eating out
Figure 39: Attitudes towards eating out - ABs vs all adults, 2006
Learning something new
Lifelong learning
What have they learnt?
AB holidays
Figure 40: Number of holidays taken in the last year - ABs vs all adults 2006
Holidays - no less than a necessity
Escape from the usual package holiday
Not to underestimate the charms of holidays under their noses

The Future
Changing lifestyles
Figure 41: Comparison of life with five years ago - ABs and all adults, 2006
Top three changes for ABS over the past five years
Figure 42: Top three changes over the past five years - ABs by lifestage, 2006
How happy are AB consumers?
Striving for something more?
Four in ten would not change anything about their lives
Women more content than men
Young family bliss
Looking forward
Current concerns
Figure 43: The worries of ABs vs all adults, 2006
Top three AB worries
Figure 44: Top three worries for the future by lifestage, 2006
Are some more equal than others?
The qualitative dimension
Have things changed?
Class system - the ‘fabric of society’…
…but changing structurally
What is ‘class’?
Money or refinement?
‘I know I’m lucky’…
…but not necessarily ‘middle-class’
The need for a hierarchical structure in society?

Appendix

Sector Environment
Figure 45: UK adult population, by socio-economic group, 1991-2006
Figure 46: UK adult population, by socio-economic group, 1991-2006
Figure 47: Demographic profile - ABs and all adults, by gender, age, region, working status, marital status and presence of children, 2006
Figure 48: Demographic profile - AB men and all men, by age, region, working status, marital status and presence of children, 2006
Figure 49: Demographic profile - AB women and all women, by age, region, working status, marital status and presence of children, 2006
Figure 50: Demographic profile - As vs Bs, by gender, age, region, working status, marital status and presence of children, 2006

Home and Family
Figure 51: Household tenure - ABs and all adults, by lifestage, 2006
Figure 52: Those who have bought, sold or changed their home in last 12 months, or expect to in next 12 months - ABs and all adults, by lifestage, 2006
Figure 53: Those who have bought, sold or changed their home in last 12 months, or expect to in next 12 months - ABs, by lifestageand family status, 2006
Figure 54: ABs and all adults, by ACORN categories, 2006
Figure 55: ACORN group - ABs, by lifestage, 2006
Figure 56: Size of home - ABs and all adults, by lifestage, 2006
Figure 57: Those who have made major home improvements in the last 12 months, or expect to in next 12 months - ABs and all adults, by lifestage, 2006
Figure 58: Those who have made major home improvements in last 12 months, or expect to in next 12 months - ABs, by lifestage and family status, 2006
Figure 59: Those who have made major home improvements in last 12 months, or expect to in next 12 months - ABs, by ACORN group, 2006
Figure 60: Agreement/disagreement that ‘I get a good deal of pleasure from my garden’- ABs and all adults, by gender, 2006
Figure 61: Those who definitely agree that ‘I get a good deal of pleasure from my garden’- ABs, by gender, working status and lifestage, 2006
Figure 62: Paid help in the home - ABs and all adults, by lifestage, 2006
Figure 63: Average time spent on housework on an average weekday - ABs and all adults, by lifestage, 2006
Figure 64: Time spent on housework on an average weekday - ABs and all adults, by gender, 2006
Figure 65: Those who spend more than two hours a day on household chores in an average weekday - ABs, by gender, working status and lifestage, 2006
Figure 66: Those who spend ‘a lot’ or ‘a fair amount’ of time cleaning and tidying up - ABs and all adults, by gender, 2006
Figure 67: Those who spend ‘a lot’ or ‘a fair amount’ of time cleaning and tidying up - ABs, by gender, working status and lifestage, 2006
Figure 68: Graduates and non-graduates - ABs and all adults, by gender, 2006
Figure 69: Graduates and non-graduates - ABs, by lifestage, 2006

The world outside
Figure 70: Home Internet access and usage - ABs and all adults, by gender, 2006
Figure 71: Home Internet access and usage - ABs, by technology usage, working status, graduate and lifestage, 2006
Figure 72: Those agreeing that ‘I often refer to the Internet before making a purchase’ - ABs and all adults, by gender, 2006
Figure 73: Those agreeing that ‘I often refer to the Internet before making a purchase’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 74: Those agreeing that ‘It is important that a company acts ethically’ - ABs and all adults, by gender, 2006
Figure 75: Those who definitely agree that ‘It is important that a company acts ethically’ - ABs, by gender, graduate and lifestage, 2006
Figure 76: Agreement/disagreement that ‘I buy fair trade products when available’ - ABs and all adults, by gender, 2006
Figure 77: Those who agree that ‘I buy fair trade products when available’ - ABs, by gender, graduate and lifestage, 2006
Figure 78: Agreement/disagreement that ‘People have a duty to recycle’ - ABs and all adults, by gender, 2006
Figure 79: Those who definitely agree that ‘People have a duty to recycle’ - ABs, by gender, graduate and lifestage, 2006
Figure 80: Agreement/disagreement that ‘I would be prepared to pay more for environmentally friendly products’ - ABs and all adults, by gender, 2006
Figure 81: Those who would be prepared to pay more for environmentally friendly products - ABs, by gender, graduate and lifestage, 2006
Figure 82: Agreement/disagreement that ‘It’s worth paying more for organic food’- ABs and all adults, by gender, 2006
Figure 83: Those agreeing that ‘It’s worth paying more for organic food’- ABs, by gender, graduate and lifestage, 2006
Figure 84: Household car ownership - ABs and all adults, by lifestage, 2006
Figure 85: Agreement/disagreement that ‘I am worried about pollution and congestion caused by cars’ - ABs and all adults, by gender, 2006

Working lives
Figure 87: Agreement/disagreement that ‘I only go to work for the money’ - ABs and all adults, by gender, 2006
Figure 89: Agreement/disagreement that ‘I only go to work for the money - ABs, by gender, graduate and lifestage, 2006
Figure 90: Agreement/disagreement that ‘I want to get to the very top in my career’ - ABs and all adults, by gender, 2006
Figure 91: Agreement/disagreement that ‘I want to get to the very top in my career’ - AB women and all women, by working status, 2006
Figure 92: Agreement/disagreement that ‘I want to get to the very top in my career’ - ABs, by gender, graduate and lifestage, 2006
Figure 93: Average hours worked - ABs and all adults, by gender, 2006
Figure 94: Average hours worked - ABs and all adults, by gender and lifestage, 2006
Figure 95: Those who work more than eight hours a day - ABs vs all adults, working adults, by gender and working status, 2006
Figure 96: Those who work more than eight hours a day - working ABs, by gender, graduate and lifestage, 2006
Figure 97: Agreement/disagreement that ‘I worry about work during my leisure time’ - ABs and all adults, by gender, 2006
Figure 98: Agreement/disagreement that ‘I worry about work during my leisure time’ - AB women and all women, by working status, 2006
Figure 99: Agreement/disagreement that ‘I worry about work during my leisure time’ - ABs, by gender, graduate and lifestage, 2006
Figure 100: Agreement/disagreement that ‘How I spend my time is more important than the money I make’ - ABs and all adults, by gender, 2006
Figure 101: Agreement/disagreement that ‘I’m willing to sacrifice time with my family in order to get ahead’ - ABs and all adults, by gender, 2006
Figure 102: Agreement/disagreement that ‘I am perfectly happy with my standard of living’ - ABs and all adults, by gender, 2006
Figure 103: Those agreeing that ‘I am perfectly happy with my standard of living’ - ABs, by gender, graduate and lifestage, 2006
Figure 104: Agreement/disagreement that ‘I feel fairly knowledgeable in the financial field’ - ABs and all adults, by gender, 2006
Figure 105: Agreement/disagreement that ‘I feel fairly knowledgeable in the financial field’ - ABs, by gender, graduate and lifestage, 2006
Figure 106: Those who read the financial pages of their newspaper - ABs and all adults, by gender, 2006
Figure 107: Those who read the financial pages of their newspaper - ABs, by gender, graduate and lifestage, 2006
Figure 108: Agreement/disagreement that ‘I am no good at saving money’ - ABs and all adults, by gender, 2006
Figure 109: Agreement/disagreement that ‘I am no good at saving money’ - ABs, by gender, graduate and lifestage, 2006
Figure 110: Agreement/disagreement that ‘I am very good at managing money’ - ABs and all adults, by gender, 2006
Figure 111: Agreement/disagreement that ‘I am very good at managing money’ - ABs, by gender, graduate and lifestage, 2006
Figure 112: Agreement/disagreement that ‘I tend to spend money without thinking’ - ABs and all adults, by gender, 2006
Figure 113: Agreement/disagreement that ‘I tend to spend money without thinking’ - ABs, by gender, working status and lifestage, 2006
Figure 114: Agreement/disagreement that ‘If I like something I just buy it without considering the price’ - ABs and all adults, by gender, 2006
Figure 115: Those who agree that ‘If I like something I just buy it without considering the price’ - ABs, by gender, working status and lifestage, 2006
Figure 116: Agreement/disagreement that ‘I usually shop in the best outlets’ - ABs and all adults, by gender, 2006
Figure 117: Those who agree that ‘I usually shop in the best outlets’ - ABs, by gender, working status and lifestage , 2006
Figure 118: Agreement/disagreement that ‘I only buy really good quality products for my home and myself - ABs and all adults, by gender, 2006
Figure 119: Agreement/disagreement that ‘I only buy really good quality products for my home and myself’ - ABs, by gender, working status and lifestage, 2006

The inner (and outer) self
Figure 120: Those who definitely agree that ‘It is important to be well informed about things’ - ABs and all adults, by gender, 2006
Figure 121: Those who definitely agree that ‘It is important to be well informed about things’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 122: Those who definitely agree that ‘It is important to continue learning new things throughout your life’ - ABs and all adults, by gender, 2006
Figure 123: Those definitely agree that ‘It is important to continue learning new things throughout your life’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 124: Those who agree that ‘There are not enough hours in the day to do everything I would like’ - ABs and all adults, by gender, 2006
Figure 125: Those who definitely agree that ‘There are not enough hours in the day to do everything I would like’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 126: Agreement/disagreement that ‘I have a busy lifestyle’ - ABs and all adults, by gender, 2006
Figure 127: Agreement/disagreement that ‘I have a busy lifestyle’ - ABs and all adults, by lifestage, 2006
Figure 128: Agreement/disagreement that ‘I am sometimes bored’ - ABs and all adults, by gender, 2006
Figure 129: Agreement/disagreement that ‘I am sometimes bored’ - ABs and all adults, by lifestage, 2006
Figure 130: Agreement/disagreement that ‘My life is stressful’ - ABs and all adults, by gender, 2006
Figure 131: Agreement/disagreement that ‘My life is stressful’ - ABs and all adults, by lifestage, 2006
Figure 132: Agreement/disagreement that ‘There are too many conflicting demands on my time’ - ABs and all adults, by gender, 2006
Figure 133: Agreement/disagreement that ‘There are too many conflicting demands on my time’ - ABs and all adults, by lifestage, 2006
Figure 134: Cigarette smoking - ABs and all adults, by lifestage, 2006
Figure 135: Agreement/disagreement that ‘I really look after my health’ - ABs and all adults, by gender, 2006
Figure 136: Agreement/disagreement that ‘I really look after my health’ - ABs, by gender, working status and lifestage, 2006
Figure 137: Agreement/disagreement that ‘I consider my diet to be very healthy’ - ABs and all adults, by gender, 2006
Figure 138: Those who agree that ‘I consider my diet to be very healthy’ - ABs, by gender, working status and lifestage, 2006
Figure 139: Body Mass Index (BMI) - ABs and all adults, by gender, 2006
Figure 140: Agreement/disagreement that ‘I do some form of sport or exercise every week’ - ABs and all adults, by gender, 2006
Figure 141: Those who agree that ‘I do some form of sport or exercise every week’- ABs, by gender, working status and lifestage, 2006
Figure 142: Agreement/disagreement that ‘I do a lot to keep in shape’ - ABs and all adults, by gender, 2006
Figure 143: Those who do a lot to keep in shape - ABs, by gender, working status and lifestage, 2006
Figure 144: Agreement/disagreement that ‘It is important to keep young looking’ - ABs and all adults, by gender, 2006
Figure 145: Those who agree that ‘It is important to keep young looking’ - ABs, by gender, working status and lifestage, 2006
Figure 146: Agreement/disagreement that ‘It is important to me to look well dressed’- ABs and all adults, by gender, 2006
Figure 147: Those who agree that ‘It is important to me to look well dressed’ - ABs, by gender, working status and lifestage, 2006
Figure 148: Agreement/disagreement that ‘I have a very good sense of style’ - ABs and all adults, by gender, 2006
Figure 149: Those who agree that ‘I have a very good sense of style’ - ABs, by gender, working status and lifestage, 2006
Figure 150: Agreement/disagreement that ‘I like to keep up with the latest fashions’ - ABs and all adults, by gender, 2006
Figure 151: Those who agree that ‘I like to keep up with the latest fashions’ - ABs, by gender, working status and lifestage, 2006
Figure 152: Agreement/disagreement that ‘I wear designer clothes’ - ABs and all adults, by gender, 2006
Figure 153: Those who wear designer clothes - ABs, by gender, working status and lifestage, 2006
Figure 154: Agreement/disagreement that ‘I really enjoy shopping for clothes’ - ABs and all adults, by gender, 2006
Figure 155: Agreement/disagreement that ‘I really enjoy shopping for clothes’ - ABs, by gender, working status and lifestage, 2006
Figure 156: Average annual expenditure on selected clothing items - AB women and all women, 2006
Figure 157: Average annual expenditure on selected clothing items - AB men and all men, 2006
Figure 158: Where consumers bought clothing for themselves in the last 12 months, by socio-economic group, June 2006

Leisure and holidays
Figure 159: Average time spent watching television on an average weekday - ABs and all adults, by gender and lifestage, 2006
Figure 160: Time spent watching TV on an average weekday - ABs and all adults, by gender, 2006
Figure 161: Heavy and light TV viewers (average weekday) - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 162: Interest in music, the arts, and other cultures - ABs and all adults, by gender, 2006
Figure 163: Those agreeing that ‘Music is an important part of my life’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 164: Those agreeing that ‘I consider myself interested in the arts’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 165: Participation in cultural activities - ABs and all adults, by gender, 2006
Figure 166: Theatre-goers - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 167: Those who visit art galleries/exhibitions - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 168: Those who go to rock/pop concerts - ABs by gender, technology usage, working status, graduate and lifestage, 2006
Figure 169: Those who go to classical concerts - ABs, by gender, technology usage, working status, graduate and lifestage, 2006
Figure 170: Participation in sports activities - ABs and all adults, by gender, 2006
Figure 171: Those who agree that ‘I enjoy splashing out on a meal in a restaurant’ - ABs and all adults, by gender, 2006
Figure 172: Those who agree that ‘I enjoy splashing out on a meal in a restaurant’ - ABs, by gender, working status and lifestage, 2006
Figure 173: Agreement/disagreement that ‘I often eat in good restaurants’ - ABs and all adults, by gender, 2006
Figure 174: Those who often eat in good restaurants - ABs, by gender, working status and lifestage, 2006
Figure 175: Number of holidays in last 12 months - ABs and all adults, by lifestage, 2006
Figure 176: Number of holidays in last 12 months - ABs, by technology usage, working status and lifestage, 2006
Figure 177: Agreement/disagreement that ‘I prefer to take holidays off the beaten track’ - ABs and all adults, by gender, 2006
Figure 178: Those who agree that ‘I prefer to take holidays off the beaten track’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006

The Future
Figure 179: Comparison of life with five years ago - pre-/no family ABs and all pre-/no family adults, 2006
Figure 180: Comparison of life with five years ago - young family ABs and all young family adults, 2006
Figure 181: Comparison of life with five years ago - older family ABs and all older family adults, 2006
Figure 182: Comparison of life with five years ago - third age ABs and all third age adults, 2006
Figure 183: Agreement/disagreement that ‘I am enjoying life’ - ABs and all adults, by gender, 2006
Figure 184: Agreement/disagreement that ‘I am enjoying life’ - ABs and all adults, by lifestage, 2006
Figure 185: Agreement/disagreement that ‘I would not change anything about my life’ - ABs and all adults, by gender, 2006
Figure 186: Agreement/disagreement that ‘I would not change anything about my life’ - ABs and all adults, by lifestage, 2006
Figure 187: Agreement/disagreement that ‘I am looking forward to the next few years’ - ABs and all adults, by gender, 2006
Figure 188: Agreement/disagreement that ‘I am looking forward to the next few years’ - ABs and all adults, by lifestage, 2006
Figure 189: Future concerns - ABs and all adults, 2006
Figure 190: Future concerns - pre-/no family ABs and all pre-/no family adults, 2006
Figure 191: Future concerns - young family ABs and all young family adults, 2006
Figure 192: Future concerns - older family ABs and all older family adults, 2006
Figure 193: Future concerns - third age ABs and all third age adults, 2006
Figure 194: Agreement/disagreement that ‘I think we should strive for equality for all’ - ABs and all adults, by gender, 2006
Figure 195: Those definitely agree that ‘I think we should strive for equality for all’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006




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