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Main Business, Finance & Insurance Business Services In-Dustry Update: Culture Shock: Trends in Ethnic Marketing
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In-Dustry Update: Culture Shock: Trends in Ethnic Marketing

DateSep, 2006
Pages10
Price / format$1495 / PDF E-mail From Publisher
$2990 / Global Site License Fulfilled by Publisher

$1 495 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Service providers are making special provisions to target specific ethnic groups for their products and services. These targeted marketing initiatives are addressing an underserved consumer segment by catering to the specific wants of ethnic communities. This report provides detailed primary research data outlining how different ethnic groups react to marketing initiatives, and what factors are most influential in their purchase decision for telecom services.


Table of contents:
In This Update
Executive Summary
Methodology
Demographics of Survey Population
Service Adoption by Ethnicity
Impact of Marketing
Leveraging Loyalty
Success in Promoting Bundled Services
Sales Channel-Preferences by Ethnicity
Implications
Offices


List of Tables


Table 1. Telecommunications Service Adoption by Ethnicity
Table 2. Impact of Advertising by Ethnicity
Table 3. Importance of a Retail Presence on Purchase Decision by Ethnicity
Table 4. Qualities Inspiring Loyalty by Ethnicity (Multiple Responses Accepted)
Table 5. Sales Channel by Ethnicity


List of Figures


Figure 1. Purchase of Bundled Services by Ethnicity





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