This IDC Canada study is an essential tool for understanding the competitive IT services landscape in Canada. The document provides an objective view of how these vendors are perceived in the Canadian marketplace, allowing firms to track progress on mass-marketing campaigns. This aids them in determining which messages resonate with end users for their go-to-market communications.

"By segmenting the market into key industries and subsectors, companies can understand how well their message is translating into mindshare in their key targets across the country." ? Nigel Wallis, research manger, Canadian Application Services.