Title	Date	Price
Public Relations Services in Australia - Industry Risk Rating Report Industry Risk Ratings Synopsis This Industry Risk Ratings report from IBISWorld evaluates the inherent risks associated with the Public Relations Services in Australia industry. Industry Risk is assumed...	Apr, 2007	€640
Social Network Marketing: Carving Out Some MySpace Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2006 marketers will spend $280 million on advertising and marketing...	Aug, 2006	€695
Designing Direct Marketing Materials to Sell Green Power: A Guide for Utility Product Managers U.S. electric utilities rely heavily on direct mail and bill inserts to market their green pricing programs. However, these efforts generally receive response rates well below those achieved by similar...	Jul, 2006	€4 500
2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors Research Scope Undoubtedly, 3G will change not only mobile communication in next 10 years, but also competition structure of domestic operators. In the face of opportunities and challenges brought by...	Jul, 2006	€3 000
Mobile Advertising Moves Towards the Small Screen (Advisory Report) Despite a slow start, there are signs in the U.S. market that mobile advertising aimed at subsidizing wireless services are coming. Virgin Mobile's new service is the first step, but the next one could...	Jul, 2006	€249
Searching for a Blue Ocean of Innovation in a Red Sea of Stagnation: Can Unconventional Approaches Win for DE? Traditional DE marketing assumes that the market, consisting mostly of backup and baseload applications, is limited in size and scope, and therefore players are forced into bloody fights with each other...	Jul, 2006	€4 500
Part Six: Marketing Issues In China This report provides authoritative insight into marketing issues which are unique to the Chinese markets. From general practices and methodologies in industrial market research to consumer market research...	Jul, 2006	€200
Public Relations Agencies in the US Industry Definition This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of...	Jul, 2006	€715
Marketing Automation Interactive Model IT Software (Interactive Model) Introduction Datamonitor's marketing automation interactive model offers the most comprehensive, accurate and up-to-date database of the marketing automation software opportunity for application, infrastructure...	Jul, 2006	€1 895
Snapshots India Advertising 2006 Snapdata's Snapshots India Advertising 2006 provides 2005 year-end market data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of...	Jul, 2006	€295
Snapshots South Africa Advertising 2006 Snapdata's Snapshots South Africa Advertising 2006 provides 2005 year-end market data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview...	Jul, 2006	€295
Advertising Services in Australia - Industry Risk Rating Report Industry Risk Ratings Synopsis This Industry Risk Ratings report from IBISWorld evaluates the inherent risks associated with the Advertising Services in Australia industry. Industry Risk is assumed...	Apr, 2007	€640
Omnicom Group - Competitive Benchmarking Report This report compares the company with its closest competitors on various parameters such as business segments, product offerings & their USPs (unique selling points), geographical coverage, financial performance,...	Jul, 2006	€1 615
Interpublic Group - Competitive Benchmarking Report This report compares the company with its closest competitors on various parameters such as business segments, product offerings & their USPs (unique selling points), geographical coverage, financial performance,...	Jul, 2006	€1 615
Pre-Roll Video Avails 2001 - 2006: A Site, Network and Aggregated Brand Analysis Now entering its 6th year as a publishing platform, content migration to broadband is creating new, sophisticated and verifiable exploitation options for agencies, rights holders and networks: The pre...	Jul, 2006	€1 895
The US wireless advertising market landscape In the last few months in the US we have experienced a palpable and growing interest in wireless advertising coming from the different market stakeholders in very big industries: the cellular carriers,...	Jul, 2006	€1 800
China Mobile Carriers Brand Recognition Research Report 2006 Analysys' Findings Remarkable part of the report: Relation of mobile user income and communication expensesRelation of user income and communication expenses According to this survey, mobile users with...	Jul, 2006	€2 700
Shifting Web-Hosting and Services Market Dynamics, Part 2: SMBs Accelerate Adoption of E-Commerce and Online Marketing Web-related services can help SMBs and mid-market enterprises take advantage of the available online marketing and e-commerce sales tools, which enable them to realize a better ROI for their online strategies,...	Jul, 2006	€1 500
Best Practice In Marketing To Female Consumers Introduction Women are staying single for longer, having children later, and outliving men well into an increasingly prosperous old age. However, too many marketers' approaches to female consumers are...	Jul, 2006	€2 795
Sunny Delight Case Study: The Difficulties Of Relaunching A Brand Once Consumer Trust Has Been Broken Introduction This report on Sunny Delight forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides...	Jul, 2006	€295