Title	Date	Price
The 2007-2012 World Outlook for Marketing Research and Public Opinion Polling WHAT IS LATENT DEMAND AND THE P.I.E.? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion...	May, 2006	€795
The 2007-2012 World Outlook for Web-Fed Lithographic Counter, Floor Display, Point-Of-Purchase, and Other Advertising Display Material Printing WHAT IS LATENT DEMAND AND THE P.I.E.? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion...	May, 2006	€795
Mobile: A New Way to Market Music Latest Techniques and Future Trends Channel Attributes Integrated Campaigns Infrastructure Needs Case Studies Agency Perspective Mobile Display Ads Record labels and music retailers have become adept at devising marketing campaigns...	May, 2006	€295
The Future of Branding Introduction Branding is becoming ever more important as companies face an increasingly global and competitive marketplace. But what should companies be focusing on when managing this key intangible asset?...	May, 2006	€4 495
Worldwide Yellow Pages: Asia 2006 Simba's Worldwide Yellow Pages is your guide to the world of Yellow Pages markets, from market size to growth rates to unique Simba insights into the dynamics of Yellow Pages and Internet Directory publishing...	May, 2006	€999
Sports Sponsorship Market Report 2006 Since the 1980s, commercial sponsorship has pervaded most professional sports, and sponsors have gained a higher profile in the 2000s through `title sponsorships'. This means that the name of the sponsor...	May, 2006	€756
Developing a Strategic Marketing Plan: The First Step The price of this report has been reduced. The original price was $595. This report provides the process for developing an effective strategic marketing plan—the foundation of every business. It...	May, 2006	€295
Small & Specialty Drug Branding: Tapping Niche Market Potential Commercializing new drugs continues to challenge companies across the pharmaceutical and biotechnology sectors. Cutting Edge Information published this study to assist individuals and product teams who...	May, 2006	€6 995
Online Ad Targeting: Engaging The Audience Attention: Marketers, Advertising Agencies, Portals, Retailers, Large Corporations and SMEs and Financial Analysts. The Online Ad Targeting report explores the new, exciting and sometimes perplexing...	May, 2006	€695
Recruitment Advertising - Plimsoll Portfolio Analysis The Plimsoll Portfolio Analysis - Recruitment Advertising is a comprehensive evaluation of the UK market. The revised and updated 2006 edition analyses the financial performance of the companies important...	Apr, 2007	€850
Maximizing Market Share Through Brand Differentiation In a crowded life science market, lists of advantages and product features are no longer sufficient to differentiate one company’s offerings from another’s. How does a supplier capture potential...	May, 2006	€4 100
Account Rosters: Health-Care Advertising Agencies & Their Rosters 2006 Med Ad News has ranked and profiled the health-care marketing communications agencies in its April issue each year since 1990. As a companion to the publication, this special report details information...	May, 2006	€445
Marketing Automation Platforms Marketing is perceived by most observers to be one of the more ‘fluffy’ ‘arty’ and‘imprecise’ parts of an enterprise. However, in the global market of the twenty-firstcentury,...	May, 2006	€1 995
Grey Global Group Inc. SGA Lists' Individual Business Lists are 100% staff verified and details the company’s roster of key professionals and key decision makers. In addition to the executive contacts, this report contains:...	Apr, 2006	€46
Interpublic Group of Companies Inc. (The) SGA Lists' Individual Business Lists are 100% staff verified and details the company’s roster of key professionals and key decision makers. In addition to the executive contacts, this report contains:...	Apr, 2006	€33
UK Advertising 2006 Snapdata's Snapshots UK Advertising 2006 provides 2005 year-end market data, with 2006 estimates and five-year forecasts. The Snapshots report gives an instant overview of the UK advertising market, and...	Apr, 2006	€295
Ignoring Click Fraud Threatens Search Monetization Model Click fraud remains a major threat to online ad placement companies, particularly search engines that collect the majority of their revenue from online advertising....	Apr, 2006	€995
What Lies in Store for Mobile Advertising? This insight assesses the opportunities for mobile advertising in Western Europe. The document looks at developments in this marketplace and what we can expect to see introduced. Will it work and how...	Apr, 2006	€2 000
OVERVIEW: Targeting Wholesale Buyer Segments and Understanding Product Demand Wholesale providers with a deep knowledge of customer segments and demand trends will gain ROI by targeting services to specific segment needs. Segmented differentiated offerings, marketing and sales will...	Apr, 2006	€995
Search Marketing: Spending and Metrics Attention: Marketers, Advertising Agencies, Portals, Online Retailers, Large Corporations and SMEs and Financial Analysts. The Search Marketing report looks inside this sometimes challenging, often...	Apr, 2006	€695