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SOCIAL STUDIES / Total: 815
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Title Date Price
Introduction Consumer attitudes to price are both diverse and complex. Although competitive tariffs and savings will attract certain customer types to utilities, the importance of brand, product range... Feb, 2005 €2 795
Introduction Consumers are becoming more image conscious and are purchasing products that support their lifestyle to provide an aspired image. A common marketing myth claims that coolness is only important... Jan, 2005 €5 695
This report will be updated upon order and take on average, 7 business days for publisher to generate. PowerTrends Opportunity Profiles provide a strong foundation from which to explore marketplace opportunities... Feb, 2007 €3 000
Introduction Consumers have adopted a mindset whereby they need little impetus to self indulge; something reflected by the growing number and value of treating occasions in both Europe and the US. Everyday... Dec, 2004 €5 695
There are some indications from Mintel's research that consumers are becoming more cautious in their attitudes towards adopting new products. A comparison with findings from 2001 shows that they are now... Dec, 2004 €2 155
American Lifestyles presents the most up to date look at the American consumer by major demographic characteristic and then examines the spending patterns of these consumers by major expenditure area.... Dec, 2004 €3 995
Many of the consumers who are now in their fifties and sixties are part of the 'baby boom' generation - the 'population bulge' born in the years immediately after the Second World War. As well as having... Oct, 2004 €2 155
Introduction Datamonitor has identified the 10 global consumer behavioral mega-trends and the 5 rules governing trends that will determine successful NPD and marketing strategies. These 10 mega-trends... Jul, 2004 €4 995
Hispanic women lead the Mom Market in many ways … growth, birth rates, family size and more. As leaders they are an important segment for marketers to understand. Drawing from proprietary qualitative... Jun, 2004 €1 995
Over the past 5 years, there has been a steady increase in the proportion ofadults who fall into the ABC1 socio-economic group. In 2003, 53.3% of adultswere classified as such, compared with 48.5% in 1999.Since... May, 2004 €1 250
Attention: Advertisers, Marketers, Retailers, Publishers, Broadcasters, Cable and Satellite Providers! The Targeting the US Hispanic Market report covers the latest findings and analysis regarding the... Apr, 2004 €1 295
Introduction This report considers two alternative trends in consumer behavior; the desire to be cool and the need for simplicity. These two trends are growing in prominence in many developed markets and... Feb, 2004 €5 695
This study provides detailed information about the attitudes, purchase considerations, decision influences, purchase channels, current product ownership and future purchase intent of these five influential... Jan, 2004 €1 999
This report will be updated upon order and take on average, 7 business days for publisher to generate. PowerTrends Opportunity Profiles provide a strong foundation from which to explore marketplace opportunities... Feb, 2007 €3 000
Introduction Children (3 to 9 year olds) are becoming increasingly important as consumers as both their income and their influence over their parents increase. Despite the number of children being either... Dec, 2003 €5 695
The last Mintel Lifestyle Special report based on all young adults in their late teens and early twenties was published in 1998. Many of the trends which were identified then are still applicable to people... Dec, 2003 €2 155
Introduction This report focuses on the response of the mass market to the theme of compulsion, investigating its likely acceptability to the general public, and what the key elements of a compulsory pensions... Nov, 2003 €2 795
Introduction Young adults (14-24 years old) are currently one of the most highly targeted consumer groups. Current research however, provides marketers with many competing views of the youth market. This... Nov, 2003 €5 695
This report reveals the key attitudes and preferences among European consumers that are driving changes in healthy or ethical food and drinks brands. It focuses on the following consumers: Stressed consumers,... Oct, 2003 €1 910
Mintel has looked at women's general attitudes and behaviour in its Lifestyles report series in the Women Special report published in 2000. This new report has three main focus areas: · The way... Oct, 2003 €2 155


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